Why You Need a Social Media Strategy

| October 8, 2018

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It’s a fact that, on a daily basis, more time is spent on the Internet year on year. Social media and the Internet is closely intertwined. This is why time on social media channels has also been increasing. Currently South Africans spend more than three hours per day (on average) on social media channels like Facebook, YouTube, and Instagram. Not only can we see that these platforms yield a lot of attention but, unlike traditional forms of advertising, advertising on the Internet and social media channels is a lot more affordable. If you are still on the fence about whether you should create a social media marketing strategy for your brand, then hopefully the following can help convince you to get started.

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