Why You Shouldn’t Dismiss Instagram From Your Social Media Campaign

KAYLA MATTHEWS | August 6, 2018

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2018’s fastest-growing social media platform is Instagram, touting 700 million monthly active users and second only to Facebook among social media platforms. That’s why it’s a grave mistake for business owners and marketers to dismiss Instagram’s marketing potential. Only 44 percent of marketers were using Instagram in 2016, with that number growing to 54 percent in 2017. The 10 percent increase is notable in that it’s more significant than any other platform’s growth at the same time.

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OTHER ARTICLES

Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them

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Who are your real brand friends? How to communicate with customers during a crisis

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Giants & Gentlemen is a Strategy, Advertising and Design Agency doing stand-out work backed by smart strategic thinking. Specializing in ideas for any medium, from digital to TV spots to laser light shows on the moon (it can happen).

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