Why Your Facebook Ads Don't Work And How to Fix Facebook Ads!

| June 1, 2019

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When talking to potential clients and reviewing their ad account, we often hear a lot of them say "I've tried ads in the past, but I didn't get the results that I expected" or that they wasted tons of money trying to do ads themselves. Today, we're going to go over the top 5 reasons that your ads don't work and how you might be able to fix them.

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At TAB we consider ourselves the gateway between brands and mobile consumers. As a first performance-driven mobile agency that understands mobile consumers’ needs and behaviors, TAB supports and enhances mobile media channels for brand communications.

OTHER ARTICLES

How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Apple will now allow ads in app notifications on iPhones and iPads

Article | April 15, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can now be sent on iOS devices, app developers will need to offer its users with a clear option to opt out of receiving such material on notifications, and the makers of the apps will need to receive explicit permission from users before delivering ads to their devices.

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3 Online Advertising Trends to Dominate the 2020s

Article | April 15, 2020

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast advertising, personalized ads in navigation apps all of these are the new digital advertising realities we’re already in, and tomorrow won’t be different. Consider this: reaching the target audience in the right context is easier if your story is palpable with no visuals. More importantly, engaging the audience, suffering from short attention spans on the go is faster with audio than ever before, especially the commuting and driving types.

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How to Use Forced Bold Text in Google Search Ads

Article | April 15, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty simple to enable, but what can it accomplish? I delivered a statistically significant amount of ads in direct A/B tests to determine this. In these tests, I ran identical copy, and landing pages against each other with bold text in one version, and not the other variation. I set ad rotation to distribute evenly and used manual CPC bidding without enabling Enhanced CPC bidding. This delivered an 11.3% overall increase in click-through rate and no measurable impact on conversion rate.

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Spotlight

TAB.COMPANY

At TAB we consider ourselves the gateway between brands and mobile consumers. As a first performance-driven mobile agency that understands mobile consumers’ needs and behaviors, TAB supports and enhances mobile media channels for brand communications.

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