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Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s

When Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages those smiling, glossy-haired models in crewneck sweaters and button-down shirts. “The imagery just felt so aspirational, she says. Growing up in a small town, it’s like, ‘Oh, yes. Someday that’s what I want. It was the ’90s and early ’00s, so her only connection with brands like J.Crew and Delia’s was through the pages that came in the mail. “I would keep them and look over them over and over again and could see myself in them,” she says. “I would imagine being that cool girl at the mall in a Delia’s book or imagine being that gorgeous girl biking down a shady beach lane in J.Crew.”

Spotlight

TLC Marketing Worldwide

TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.We are a specialist marketing agency helping global brands influence consumer choice at the moment of decision - by providing on-brand rewards to every person who engages with the promotion.We deliver these rewards at a fraction of the actual value, supported by full creative campaigns. There is no risk: we manage it all. Decades of global experience, cross-sector insight and established networks of partners mean we usually get it spot-on.

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Spotlight

TLC Marketing Worldwide

TLC has two core beliefs. Brands should add value rather than discounting; and that added value should reward everyone.We are a specialist marketing agency helping global brands influence consumer choice at the moment of decision - by providing on-brand rewards to every person who engages with the promotion.We deliver these rewards at a fraction of the actual value, supported by full creative campaigns. There is no risk: we manage it all. Decades of global experience, cross-sector insight and established networks of partners mean we usually get it spot-on.

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Read More

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Read More

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Read More

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