Will Amazon’s spike in nabbing search ad dollars in US trickle down to Asia?

FARZANAH FARVEEN | October 21, 2019

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Google currently dominates the growing US search ad market, but according to eMarketer’s latest study, its revenue will drop. The study, based on US consumers, reveals that the search ad market will grow nearly 18% overall this year to reach US$55.17 billion, and Google will obtain a 73.1% share of it. A player that has Google in its cross-hairs is none other than Amazon. According to the eMarketer study, Amazon’s search business will grow nearly 30% over last year, boosting net search revenues to US$7.09 billion. Its share is forecast to be 12.9% this year, growing to 15.9% by 2021. In 2018, Amazon surpassed to become the second-largest ad platform for search in the US. Principal analyst of eMarketer Nicole Perrin said Amazon’s ad business has attracted massive increases in spending as advertisers can reach consumers during product queries conveniently at a time when they’re ready to buy. The global eCommerce company seems to headed towards overtaking Google in time to come.

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Spotlight

Marketing Technology Solutions

A top-10 consumer health portal, QualityHealth.com provides users with thought-provoking articles, interactive health-management tools, patient-education resources, and valuable manufacturers' offers. The site enables brands in the pharmaceutical, medical-device, and consumer packaged goods industries to connect with consumers who have a demonstrated interest in a specific health condition—and a vested interest in finding the right treatment.

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