Will Super Bowl Deliver After a Wobbly Regular Season?

| January 31, 2017

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But this year has been something new for the NFL, as ratings and viewership through most of the regular season slipped from year-earlier levels. Meanwhile, conversation about the sport seemed to center more on player injuries than game scores. In Google search, the phrase “how many NFL players” is autocompleted this way: “How many NFL players have CTE,” or chronic traumatic encephalopathy, a degenerative brain disease. Amid increasing debate over injuries, audience levels improved in the final weeks of the season but ratings tended to be down for the playoffs.

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Them Advertising is South Australia's largest locally owned full-service advertising and digital agency. With over 30 years of industry experience, our talented team is renowned for producing surprising results to help shape brands at a local, national and international level.

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