WNIN 2014: Why should you care about Advertising? Jonathan Sharp, SapientNitro (Pt. 1/3)

| July 30, 2015

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If TCP/IP is the central nervous system of the Internet, then advertising is the lifeblood – and technologists are in the enviable position of having ever-greater opportunities to influence both. This is a dramatic change from the last 100 years, as technology had little role in advertising’s history in print, radio and TV; but today technology drives a transformational moment of the industry. In this session, SapientNitro's Jonathan Sharp explores the ways in which technology is making advertising more compelling and engaging than ever before.

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