YouTube is letting politicians reserve advertising space for 2020 election

JULIA ALEXANDER | October 8, 2019

article image
YouTube is allowing politicians to purchase precious ad space on the platform, including ads that target voters in important early voting states like Ohio and South Carolina. The company is giving politicians and their campaign teams access to a new tool that recently launched, letting them secure advertising placements of their choice months in advance, according to The Wall Street Journal. Beginning on November 15th, Google will let buyers purchase placement on YouTube for all of 2020, the Journal reports. The Verge confirmed with YouTube that the tool, called Instant Reserve, is a new reservation tool in Google Ads. The company is testing with advertisers across multiple industries. The goal is to allow marketers to plan and book campaigns with a fixed budget and forecasted reach in advance of the campaign launching.

Spotlight

Ocean Media

Ocean Media is the largest independent media buying agency on the West Coast with a unique focus on analytics. Ocean Media was founded in 1996 on the tenet a client's return on investment (ROI) should be at the forefront of its advertising efforts. Through the years, the team at Ocean Media has been able to deliver extremely effective results to our clients through innovative, measured, and focused advertising strategies. Clients include Priceline, eHarmony, Angie's List, Ancestry.com, Overstock.com, Care.com, JustFab.com, eBates.com, Lending Tree, and Realtor.com.

OTHER ARTICLES

AdTech Vs MarTech: What’s The Difference?

Article | April 16, 2021

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

Read More

How Innovation and Ads Can Save Your Business during COVID-19

Article | March 31, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

Read More

Can publishers alliances be the future for digital advertising?

Article | March 3, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for anti-competitive behavior and continued scrutiny over data privacy. But this doesn’t appear to have hindered the big three, Facebook, Amazon and Google, which are expected to account for 70% of digital advertising spend in the US in 2020. For media owners, competing with the mega-platforms has always been a challenge. Many elected to work with the big players; and now find themselves dealing with tighter and tighter browser restrictions.

Read More

YouTube, auditor spar over transparency of ads

Article | April 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refusing to sign a contract that would prevent it from reporting to clients when ads have run in videos with sensitive subject matter, including hate speech, adult content, children's content, profanity, violence and illegal substances, according to an email the firm sent this weekend to ad agencies.

Read More

Spotlight

Ocean Media

Ocean Media is the largest independent media buying agency on the West Coast with a unique focus on analytics. Ocean Media was founded in 1996 on the tenet a client's return on investment (ROI) should be at the forefront of its advertising efforts. Through the years, the team at Ocean Media has been able to deliver extremely effective results to our clients through innovative, measured, and focused advertising strategies. Clients include Priceline, eHarmony, Angie's List, Ancestry.com, Overstock.com, Care.com, JustFab.com, eBates.com, Lending Tree, and Realtor.com.

Events