AD NETWORKS,BRAND MARKETING
Netflix | June 24, 2022
Netflix’s co-CEO Ted Sarandos was honored as the Cannes Lions 2022 Entertainment Person of the Year award. He took the main stage on June 23 in Netflix’s festival debut. He talked about questions about Netflix’s stock decline and more-is-more content approach while carefully sidestepping ad deal rumors and platform competitors.
Sarandos brushed off the specifics on any rumored ad deals and said that Netflix was talking to all potential ad partners. However, he did add that an ideal ad partner had to make it easy for Netflix to enter the ad market.
He talked about how Netflix’s initial ad integration is not what he envisaged for the company and that the platform would look at ad operations internally to give it more control. Ultimately, Netflix wants to offer creative ad products ‘better than TV’. He referenced his past life in merchandising for the physical media company West Coast Video, specifically the original release for Top Gun.
“If you really love ‘Star Wars’ and Marvel, Disney’s probably the service for you. Our key is, can we have the engagement with consumers such that they will complement it with other subscriptions" -Ted Sarandos co-CEO Netflix
Besides the ad deals, Sarandos talked about content and how Netflix looks at it. According to him, Netflix’s advantage is in not just providing content for one person but every subscriber. “If you really love ‘Star Wars’ and Marvel, Disney’s probably the service for you. Our key is, can we have the engagement with consumers such that they will complement it with other subscriptions,,” he said.
“People's tastes are so diverse,” he said. “So, every time people say, ‘That's a lot of content,’ I say, ‘It's not all for you.’ And we’re really trying to make your favorite show, my favorite show—they probably don't line up. We do well at that, and then the UI is used to kind of personalize so I find my favorite show. That scales infinitely.”
He dispelled the rumor that Netflix was trying to buy out Roku to cover device integration and data capabilities. He stated that Netflix is already ubiquitously distributed on internet-enabled devices and that “we would be better off getting Netflix embedded in every device than we will be competing in the device world.”
He discussed Netflix’s support for Dave Chappelle. “We're programming to people with a real variety of tastes and sensibilities and how they were brought up and what they think is offensive, or what they think is damaging to themselves, or their children,” he said. “So the variety of how you can plan the same thing for everybody—it's an impossible feat.”
Sarandos said that Netflix’s queer content receives the same support. “I do think supporting expression is really important,” Sarandos said. “I think it's almost impossible for me to censor Dave in the U.S. and then I've got people from all over the world who are super offended by our LGBTQ+ content—they want to take it down and they think it's super harmful; they think it's destroying their society—And not only do we fight for it, we fight it all the way to the Supreme Court and have never take it down anywhere in the world.”
Simulmedia | June 23, 2022
Simulmedia, the leader in truly cross-channel TV advertising, today announced that Jon Steinlauf, Chief U.S. Advertising Sales Officer for Warner Bros. Discovery, has joined Simulmedia's Board of Directors.
"We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder.
"We are super excited to have Jon Steinlauf join the Simulmedia Board of Directors,” said Dave Morgan, Simulmedia CEO and founder. “Jon is one of the very smartest and most innovative leaders in TV and streaming advertising, and at Warner Bros. Discovery, he now oversees one of the largest, most diverse and premium video ad portfolios in the U.S., including Discovery, HGTV, TBS, TNT, Adult Swim, CNN, Turner Sports, Discovery+ and HBO Max."
"Simulmedia has always been at the forefront of data-driven TV advertising, and now with the exciting growth of ad-supported streaming, it has become a trailblazer in providing marketers full audience reach across the dynamic linear and connected TV ecosystem with its TV+® platform," said Mr. Steinlauf. "I am pleased to be part of their Board and to provide strategic direction to help Simulmedia deliver on its promise of certainty, efficiency and speed to its clients and partners across the TV advertising landscape."
Mr. Steinlauf brings a wealth of invaluable television advertising experience to Simulmedia’s Board of Directors. Prior to being appointed to his current role at Warner Bros. Discovery this spring, Mr. Steinlauf served as Chief U.S. Advertising Sales Officer at Discovery, where he managed sales, developed new and convergent revenue streams, as well as oversaw research, marketing and branded entertainment, pricing and planning, and inventory control. Before joining Discovery in 2018, Mr. Steinlauf served as President of Advertising Sales at Scripps Networks, successfully elevating Scripps Networks’ reputation with advertisers for being the most upscale cable network group with the most engaged viewers in all of cable. Mr. Steinlauf also served as Vice President of Advertising Sales for Turner Broadcasting’s TBS and TNT networks (1992-2000) and Director of Advertising Sales at ESPN (1985-89). He began his career as a media buyer at Young & Rubicam. Mr. Steinlauf has been named six times to Adweek’s “Adweek 50,” an honor that the publication bestows on the top business leaders in advertising and media. He is a graduate of Duke University.
Simulmedia is the leader in truly cross-channel TV advertising. With its TV+® platform, the company delivers unparalleled reach, measurement, and results wherever audiences watch or stream. Founded In 2008, Simulmedia pioneered a data-first, digital approach to TV ad placement and optimization that changed TV advertising forever. With TV+, Simulmedia helps advertisers and agencies quickly and effectively reach viewers scattered across both linear television and connected TV at guaranteed scale without wasteful duplication. Simulmedia has planned and executed successful TV campaigns for hundreds of brands, including Experian, WarnerMedia, Zelle, Disney, 1-800-FLOWERS, Monster, Electrolux, Rover, Nordstrom, King’s Hawaiian, and many more. In addition, Simulmedia allows brands to extend their reach and connect with elusive younger audiences via PlayerWON™, the first in-game video advertising platform for free-to-play PC and console titles. For more information, visit www.simulmedia.com and www.playerwon.com.
Google | June 23, 2022
Google received top honors for correcting historical wrongs by fixing camera technology on mobiles in its ‘Real Tone’ commercial that featured in the Super Bowl this year. It took home the top prize in the Mobile Lions category. The jury perused through a number of contenders, and one of the main criteria was how the ad campaigns held up to the mobile category.
“When we got to the Grand Prix, practically everyone raised their arms for this idea,” said Hugo Veiga, global chief creative officer at AKQA, who led the jury for the mobile category.
“When we got to the Grand Prix, practically everyone raised their arms for this idea,” said Hugo Veiga, global chief creative officer at AKQA, who led the jury for the mobile category. “What is in this idea, specific idea,” he said. “What is the mobile part of it that really expands the experience.”
“This was an idea that simply portrays reality,” Veiga added, “and what a huge step that is.”
Other Gold Lion winners were: Supermax Online’s “The Eye Tracker” by De La Cruz Ogilvy, Guaynabo, and Burger King’s “Burger Glitch” by David Sao Paulo.
The jury considered how mobile technology is transforming everything from photography to banking and also the most high-tech augmented reality applications in mobile. Google bagged the award for its simplicity and for correcting a historical wrong. “Real children could not see themselves in the picture,” Veiga said, about how mobile cameras had not been designed initially for inclusivity. Now it “allows people to see themselves as they truly are,” Veiga said.