Q&A with Fred Pike, Managing Director/CFO at Northwoods

Media 7 | August 23, 2021

Fred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert and CXL Institute Instructor in three courses: Google Analytics Audit, Excel and Sheets for Marketers and Using the GA API add-on for Sheets. He is certified in both Google AdWords and Google Analytics (GAIQ). Through ConversionXL, he is certified in CRO (Conversion Rate Optimization). He is also an active pit musician, playing guitar, bass, or mandolin for various musical venues around Milwaukee.

Your website might be great, but if Google Analytics is not set up properly, and is not measuring the right user interactions, you won’t learn anything to help you improve the website.



MEDIA 7: You have an MBA in Finance and have studied Psychology prior to that. How does your academic background help you create high-performing websites for your clients?
FRED PIKE:
My Psychology and Finance studies focused on measurement and/or testing, and I think that is critical for websites. My initial focus is on the accuracy of the measurement. Your website might be great, but if Google Analytics is not set up properly, and is not measuring the right user interactions, you won’t learn anything to help you improve the website.  The data in GA is, by default, messy and incomplete. You need to work with it to get it clean and trustworthy. It’s only after you have good, reliable, solid data that you even know if your website is high- or low-performing. High-performing, of course, can be very different between websites.  For an e-commerce site, it might be revenue; for a lead-gen site, it might be subscriptions, file downloads, forms filled out, etc. Regardless of the desired outcome, having a solid measurement plan in place is crucial.


M7: What are some of your go-to strategies to drive more traffic to your clients’ websites?
FP:
It’s always about content, isn’t it? There are several aspects you must get right — technical SEO factors; having a well-organized site; accessibility considerations; design; site speed, etc. but it’s content that will draw and keep people engaged with your site. Our content strategies can vary by client and by the audience.  Regardless, the goal is to figure out who the audience is (typically done through persona research) and what content they need to answer their questions. Then we can determine how best to deliver that content — white papers, blogs, videos, product detail pages, etc. Conceptually, it’s pretty simple! But getting the details right? Ah, not easy!


There are several aspects you must get right — technical SEO factors; having a well-organized site; accessibility considerations; design; site speed, etc. But it’s content that will draw and keep people engaged with your site.



M7: Could you please tell us some different ways Northwoods helps their clients grow their online presence through digital marketing and advertising initiatives, websites, and software projects?
FP:
One aspect that stands out, is our integrated focus on SEO and PPC — i.e. organic and paid traffic. We almost always hit both of those as part of a search strategy for a client.  It’s not an either/or. Another aspect of success: regular analysis. We are not big fans of “dashboards” here. I personally have developed too many that are enthusiastically received initially and are totally ignored six months later.  But add analysis to those and dive deep into two or three important changes that month?  That’s how you grow. Software projects are part of our secret sauce, as well.  Northwoods started as a software dev shop, and we still have deep roots in that area, with almost half the company working in software.

Many of our projects mix it all: designing and developing a website, creating a digital marketing strategy, creating a measurement approach, and working on custom software (or extensions to our CMS package, Titan CMS) to deal with unique challenges that our client has. That’s part of what I love about being at Northwoods — the confluence of disciplines we have under one roof. We’re not just SEO or PPC — we’re both. We’re not just software dev or digital marketing — we’re both.  We have a wonderful blend of marketing-savvy developers and technically-savvy marketers.


M7: What are the top challenges you see for the industry in general and Northwoods this year?
FP:
There will be an ongoing loss of data as more privacy factors come into play in the industry.  That’s not necessarily a bad thing — privacy is important. The challenge will be making good decisions with less data.
COVID-19, of course, is a challenge. We made the transition to working remotely fairly easily, but like everybody else, we’re still learning and adapting to the new environment. Keeping up to date with all the changes in digital marketing is key.  That’s one of the reasons I love being part of a larger team — we have specialists who dive deep into their area of expertise and know what’s going on. But I’m always worried about our blind spots. What are we not seeing? What are we refusing to take seriously? If we were to start the business today, would we focus on the same things and go to market the same way?


There will be an ongoing loss of data as more privacy factors come into play in the industry.  That’s not necessarily a bad thing — privacy is important. The challenge will be making good decisions with less data.



M7: How do you get rapid unbiased consumer feedback to know if you are addressing their needs?
FP:
There are two pieces to this.  The first is getting feedback from our clients to ensure we’re meeting their needs. We do that through an initiative we call Client Connect. Client Connect includes a facilitated planning session with our clients to better understand their objectives and changing industries and to learn how we can help them meet their goals most effectively. But we also conduct post-project and annual “happiness” surveys to understand what we’re doing well and where we can improve. This has been a critical way for us to ensure we’re consistently meeting our clients’ needs – being their digital BFF, as we like to say! The other piece is helping our clients understand if they’re meeting the needs of their customers. Part of that unbiased feedback comes through analytics. If it’s set up properly to measure significant user interactions, then there’s a lot of data there.  But beyond that, there are three tools we commonly use.

The first is heatmaps, showing where people interact with a page, how far they scroll, whether they’re trying to interact with elements that we didn’t expect, etc. The second is session recordings, where you see how real users interacted with your website.  Watch 10 people filling out a form, and you’ll quickly know if you have problems! The third is user testing, where you give a group of users a set of tasks to complete on your website. This is more of a “lab data” environment — not necessarily reflecting real-life.  Sometimes the results are messy or incomplete — mainly because we didn’t ask the questions very well!  But done right, five or six user tests will lead to real insights about the effectiveness of your website.


M7: When you are not working, what are you seen doing? Is there any hobby you would like to share with us?
FP:
I’ve been a musician for far longer than I’ve been in digital marketing, starting with bands back in grade school. I’m still active, often playing guitar or bass in the pit for musicals, for both professional and amateur productions.  In addition, I play mandolin and am the President of the Milwaukee Mandolin Orchestra, which has been performing continuously since 1900. I also seem to spend a lot of time walking my dog, Xuxa, who is a huge joy in my life. And lastly, my wife and I are lucky to be able to spend time each week with our three-year-old granddaughter, whom I hope to get started in Google Analytics as soon as possible!

ABOUT NORTHWOODS

Northwoods is a true digital partner - a digital best friend - who's focused on their clients' ultimate success and happiness. Through honest guidance, outstanding service, and exceptional expertise, the team is dedicated to ensuring their clients' team consistently meets and exceeds their business goals. Their Services include Brand Strategy, Digital Strategy, Digital Marketing & Advertising, Software Development, and Websites.

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Q&A with Brendan Gahan, Partner & Chief Social Officer at Mekanism

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Brendan Gahan, Partner & Chief Social Officer at Mekanism, has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

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Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising

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Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, and many more. She has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. Jessica is the Chapter Chair for YPO Los Angeles and on the YPO Pacific U.S Regional Executive Board and YPO Global Editorial Advisory Board. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador.

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Brian R. Johnson, Chief Innovation Officer and Co-Founder at Canopy Management, has served as a leader in online advertising and conversion rate strategy for nearly two decades. A trusted partner to thousands of brands across the globe, Brian’s work has earned him a reputation as a disruptive force in a world brimming with new and interesting challenges. Through his advertising agency Canopy Management, Brian has helped over 20,000 brands improve their e-commerce revenue and profitability by leveraging the latest advertising practices and strategies in new and exciting ways. The results his products and services deliver continue to put him in high demand with companies both large and small around the world.

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Media 7 | March 2, 2021

Brendan Gahan, Partner & Chief Social Officer at Mekanism, has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

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Media 7 | September 9, 2021

Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, and many more. She has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. Jessica is the Chapter Chair for YPO Los Angeles and on the YPO Pacific U.S Regional Executive Board and YPO Global Editorial Advisory Board. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador.

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Moloco Ranks #95 on the 2022 Inc. 5000 Annual List

Moloco, Inc. 5000 Methodology | August 17, 2022

Today, Inc. revealed that Moloco placed 95th on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Moloco joins the ranks of the world’s most growth-minded companies, including Facebook, Dave, Credit Karma, Scopely, and Skillz, who have been listed on the Inc. 5000 in previous years. In addition to its overall Inc. 5000 listing, Moloco ranked 9th among all advertising and marketing companies, 15th among all California companies, and 5th among all San Francisco metro companies. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. Our solutions unlock the power of every advertiser’s own, unique first-party data, creating a more equitable and profitable digital economy for all.” As the world has moved toward mobile, advertisers now require their campaigns to be not only programmatic, but also truly performant. Moloco’s rapid growth can be attributed to its advanced machine learning engine, powered by deep neural networks previously unavailable beyond the walled gardens. With Moloco Cloud DSP, performance marketing teams achieve faster return on ad spend, driven by machine-scale automation built to protect advertisers against privacy and regulatory risk and quickly adapt to data availability changes. The company recently expanded its executive team, with key hires from Disney, Google, Momentive, and RBC Capital Markets. Moloco also expanded its machine learning platform to new product categories, including Moloco Retail Media Platform for e-commerce marketplaces. The company also raised $150 million in Series C funding in 2021 at a $1.5 billion valuation by demonstrating not only the exceptional 4,455 percent three-year growth recognized by the Inc. 5000, but also 9 consecutive quarters of profitability, an achievement with few precedents among technology businesses. The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23, 2022. “The accomplishment of building one of the fastest-growing companies in the US, in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” About Moloco Moloco’s goal is to make the digital economy more transparent, equitable, and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com. Inc. 5000 Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be US-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.

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Bombora Named a Finalist in Adweek Readers' Choice: Best of Tech Awards

Bombora | August 19, 2022

Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ Choice: Best of Tech Awards in the “Best Data Supplier” category. This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by Adweek’s editorial team. This is the first time Bombora has been named a finalist. "The increased relevance and improved outcomes we deliver benefit both buyers and sellers.”- Bombora CEO and Cofounder Erik Matlick “We’ve built our data solutions to help B2B sales, advertising and marketing departments connect with buyer’s needs,” said Erik Matlick, CEO and co-founder of Bombora. “The increased relevance and improved outcomes we deliver benefit both buyers and sellers. To be among these five finalists for this Adweek Readers’ Choice award is not only a recognition of Bombora, but also of our cooperative, agency and platform partners.” Readers are encouraged to vote for their favorites on Adweek’s website. The first round of reader voting ends August 29th, with top finalists unveiled on September 12th. Adweek’s audience will have until October 10th to cast their final votes. The winners will be officially announced in Adweek’s November 21st print issue and on Adweek.com. Bombora’s Company Surge® data tells marketing and sales leaders which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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Marin Software Named a Strong Performer in B2B Advertising Solutions by Independent Research Firm

Marin Software | August 16, 2022

Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022. The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software received the top score in the B2B performance reporting criterion and also received the highest possible score in the execution roadmap and market approach criteria. According to the report, “Marin Software’s execution roadmap and market approach are superior and include the innovative use of audience data to enable a variety of B2B advertising use cases from e-commerce to ABM… Ad-level, performance-level, and ROI-level reporting are also superior.” “We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software. “We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software. “We are committed to delivering B2B advertisers with the best solutions for analyzing, automating, and optimizing their marketing campaigns and we are thrilled to be recognized in the report.” The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their digital marketing investment across paid search, social, and ecommerce channels. Marin has been helping advertisers advance their digital advertising campaigns for over 15 years and has managed over $40 billion in advertising spend for some of the world’s top brands. About Marin Software Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

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Moloco Ranks #95 on the 2022 Inc. 5000 Annual List

Moloco, Inc. 5000 Methodology | August 17, 2022

Today, Inc. revealed that Moloco placed 95th on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Moloco joins the ranks of the world’s most growth-minded companies, including Facebook, Dave, Credit Karma, Scopely, and Skillz, who have been listed on the Inc. 5000 in previous years. In addition to its overall Inc. 5000 listing, Moloco ranked 9th among all advertising and marketing companies, 15th among all California companies, and 5th among all San Francisco metro companies. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “Today’s mobile app developers are tasked with supercharging growth by finding their highest-value customers across the open internet. But performance marketing has never been so complex or important, as protecting user privacy has become the responsibility of every digital platform. That’s where Moloco comes in,” said Ikkjin Ahn, co-founder and CEO of Moloco. “The world’s smartest performance marketers rely on Moloco’s machine learning engine to drive user acquisition and retention at a speed and scale previously only seen within the so-called walled gardens of Google, Facebook, and Amazon. Our solutions unlock the power of every advertiser’s own, unique first-party data, creating a more equitable and profitable digital economy for all.” As the world has moved toward mobile, advertisers now require their campaigns to be not only programmatic, but also truly performant. Moloco’s rapid growth can be attributed to its advanced machine learning engine, powered by deep neural networks previously unavailable beyond the walled gardens. With Moloco Cloud DSP, performance marketing teams achieve faster return on ad spend, driven by machine-scale automation built to protect advertisers against privacy and regulatory risk and quickly adapt to data availability changes. The company recently expanded its executive team, with key hires from Disney, Google, Momentive, and RBC Capital Markets. Moloco also expanded its machine learning platform to new product categories, including Moloco Retail Media Platform for e-commerce marketplaces. The company also raised $150 million in Series C funding in 2021 at a $1.5 billion valuation by demonstrating not only the exceptional 4,455 percent three-year growth recognized by the Inc. 5000, but also 9 consecutive quarters of profitability, an achievement with few precedents among technology businesses. The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. Among the top 500, the average median three-year revenue growth rate soared to 2,144 percent. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc. magazine, which will be available on August 23, 2022. “The accomplishment of building one of the fastest-growing companies in the US, in light of recent economic roadblocks, cannot be overstated,” says Scott Omelianuk, editor-in-chief of Inc. “Inc. is thrilled to honor the companies that have established themselves through innovation, hard work, and rising to the challenges of today.” About Moloco Moloco’s goal is to make the digital economy more transparent, equitable, and profitable by delivering advanced machine learning to companies of all sizes. With Moloco’s machine learning platform for growth and performance, every app publisher and online retailer can now unlock the value of their unique, first-party data. Moloco Cloud DSP enables performance marketers to scale user acquisition quickly and achieve greater lifetime value through battle-tested prediction models. Moloco Retail Media Platform enables online retailers and marketplaces to establish their own performance ad business. Moloco was founded in 2013 by a team of former Google machine learning engineers. Headquartered in Redwood City, Calif., Moloco has nine offices across the US, UK, Korea, China, Japan, and Singapore. For more information, visit www.moloco.com. Inc. 5000 Methodology Companies on the 2022 Inc. 5000 are ranked according to percentage revenue growth from 2018 to 2021. To qualify, companies must have been founded and generating revenue by March 31, 2018. They must be US-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2021. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2021 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to four decimal places. The top 500 companies on the Inc. 5000 are featured in Inc. magazine’s September issue. The entire Inc. 5000 can be found at http://www.inc.com/inc5000.

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Bombora Named a Finalist in Adweek Readers' Choice: Best of Tech Awards

Bombora | August 19, 2022

Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ Choice: Best of Tech Awards in the “Best Data Supplier” category. This is the fourth year that Adweek has recognized the top advertising and marketing technology providers via a readers’ choice poll. Finalists are selected by Adweek’s editorial team. This is the first time Bombora has been named a finalist. "The increased relevance and improved outcomes we deliver benefit both buyers and sellers.”- Bombora CEO and Cofounder Erik Matlick “We’ve built our data solutions to help B2B sales, advertising and marketing departments connect with buyer’s needs,” said Erik Matlick, CEO and co-founder of Bombora. “The increased relevance and improved outcomes we deliver benefit both buyers and sellers. To be among these five finalists for this Adweek Readers’ Choice award is not only a recognition of Bombora, but also of our cooperative, agency and platform partners.” Readers are encouraged to vote for their favorites on Adweek’s website. The first round of reader voting ends August 29th, with top finalists unveiled on September 12th. Adweek’s audience will have until October 10th to cast their final votes. The winners will be officially announced in Adweek’s November 21st print issue and on Adweek.com. Bombora’s Company Surge® data tells marketing and sales leaders which businesses are researching the products or services that they and their competitors sell. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. About Bombora Bombora tells businesses which companies are researching their products and services. With this understanding, sales and marketing teams can be more relevant and consistent and improve performance across all activities. This intent-driven approach revolutionizes the way businesses market and sell to other businesses through transparent data built on an ecosystem of quality, collaboration and innovation. With direct integrations with dozens of leading data and media-buying platforms, Bombora is building a world in which business buyers value sales and marketing for its relevance, timeliness and accuracy. To learn more, visit www.bombora.com.

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Marin Software Named a Strong Performer in B2B Advertising Solutions by Independent Research Firm

Marin Software | August 16, 2022

Marin Software Incorporated (NASDAQ: MRIN), a leading provider of digital marketing software for performance-driven advertisers and agencies, announced today that it has been recognized as a Strong Performer in the Forrester Research, Inc. August 2022 report, The Forrester Wave™ B2B Advertising Solutions, Q3 2022. The report evaluated 14 B2B Advertising Solutions providers based on 28 criteria across their current offerings, strategies, and market presence. Marin Software received the top score in the B2B performance reporting criterion and also received the highest possible score in the execution roadmap and market approach criteria. According to the report, “Marin Software’s execution roadmap and market approach are superior and include the innovative use of audience data to enable a variety of B2B advertising use cases from e-commerce to ABM… Ad-level, performance-level, and ROI-level reporting are also superior.” “We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software. “We are proud to be named as a Strong Performer in The Forrester Wave™ B2B Advertising Solutions report,” said Chris Lien, CEO, Marin Software. “We are committed to delivering B2B advertisers with the best solutions for analyzing, automating, and optimizing their marketing campaigns and we are thrilled to be recognized in the report.” The self-serve MarinOne platform unifies industry leading optimization tools with flexible reporting to help advertisers maximize the impact and reach of their digital marketing investment across paid search, social, and ecommerce channels. Marin has been helping advertisers advance their digital advertising campaigns for over 15 years and has managed over $40 billion in advertising spend for some of the world’s top brands. About Marin Software Marin Software Incorporated’s (NASDAQ: MRIN) mission is to give advertisers the power to drive higher efficiency and transparency in their paid marketing programs that run on the world’s largest publishers. Marin Software offers a unified SaaS advertising management platform for search, social, and eCommerce advertising. The Company helps digital marketers convert precise audiences, improve financial performance, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s technology powers marketing campaigns around the globe. For more information about Marin Software, please visit www.marinsoftware.com.

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Northwoods is a true digital partner - a digital best friend - who's focused on their clients' ultimate success and happiness. Through honest guidance, outstanding service, and exceptional expertise, the team is dedicated to ensuring their clients' team consistently meets and exceeds their business ...

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