Leafly | September 28, 2022
Today, Leafly (NASDAQ: LFLY), a leading online cannabis information resource and marketplace, unveiled three new additions to its suite of advertising products, Leafly Ads. Each new ad placement provides unique ways for retailers to reach the millions of consumers visiting Leafly each year. The Homepage Marquee and Strain List Marquee ad placements are Leafly’s biggest and boldest ad placements to-date, providing retailers maximum visibility on the company’s coveted homepage. And with its new Strain Page Feature ad, Leafly will use new technology and features to inject its first-party strain data into its retailer ad products to connect retailers with active shoppers via effects-based product matching for the first time. The introduction of these new ad placements also comes with updated creative templates and new customizable features, providing advertisers with flexibility, ease, and more creative control.
“The expansion of our Leafly Ads advertising suite allows local retailers to better target, reach, and convert more consumers than ever,” said Dave Cotter, Chief Product Officer at Leafly.
“The expansion of our Leafly Ads advertising suite allows local retailers to better target, reach, and convert more consumers than ever,” said Dave Cotter, Chief Product Officer at Leafly. “These tools create new pathways to people at all stages of the cannabis journey, whether they come to Leafly to research cannabis or to shop for a specific strain, product or desired effect. We know that high-visibility within the platform helps drive retail sales and these new offerings provide that visibility among high-intent customers.”
The new Marquee Ads, the most prominent ad placements on Leafly, offer retailers the exclusive opportunity to occupy the most visible spaces within the marketplace and reach shoppers first, driving more impressions, more awareness, and more dispensary visits. These ads can geo-target shoppers at the local level, and provide retailers with exclusivity on Leafly’s most-trafficked pages.
The new Strain Page Feature Ads are the first to be powered by Leafly's innovative technology: effects-based product matching. Utilizing first-party strain data, Leafly's Strain Page Feature Ad matches a retailer with shoppers actively looking for effects-specific products the retailer has in-stock. Using effects-based product marketing is critically important as the cannabis industry continues to mature and people increasingly shop by desired feeling or end-effect.
Offering unparalleled information, Leafly’s strain database is one of the largest of its kind and core to the personalized cannabis experience Leafly offers to consumers. With both lab data and user-generated reviews, the database allows visitors to understand and explore over 6,000 strains.
“We are continually building tools to help retailers reach new and returning customers in this increasingly competitive marketplace,” said Yoko Miyashita, CEO of Leafly. “Leafly Ads offer local retailers a unique opportunity to connect to active shoppers at every step of the shopper journey and build tailored consumer connections with an increasingly educated consumer-base.”
The resources and information on Leafly help millions of consumers each year research, learn about, find, and order cannabis from local, licensed retailers. The expanded Leafly Ads suite provides a holistic approach to reaching consumers all the way through the customer journey. To learn more about Leafly Ads, visit success.leafly.com/leaflyads.
Leafly helps millions of people discover cannabis each year. Our powerful tools help shoppers make informed purchasing decisions and empower cannabis businesses to attract and retain loyal customers through advertising and technology services. Learn more at Leafly.com or download the Leafly mobile app through Apple’s App Store or Google Play.
DoubleVerify | September 30, 2022
DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns.
“We are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,” said Mark Zagorski, CEO at DoubleVerify.
“We are excited to work with Best Buy to bring independent, third-party measurement to Best Buy Ads and to Best Buy ad campaigns across the open web,” said Mark Zagorski, CEO at DoubleVerify. “Our solutions will support Best Buy and its retail media clients, improving overall ad effectiveness, while giving them greater clarity and confidence in their digital investments.”
Retail media is estimated to be a $100 billion opportunity.* A retail media network allows a retailer to give brands access to their customers using the retailer’s key assets: first-party customer data and owned media. With the retailer’s first-party data, brands can reach in-market buyers at the point of purchase, across formats and owned channels.
DV easily integrates directly onto a retailer’s media properties, ensuring advertisers can evaluate if campaigns are viewable, seen by real people, served in a brand-safe environment, safe from fraud and sophisticated invalid traffic (SIVT), and appear in the intended geography.
With today’s announcement, Best Buy advertisers who use DV will have access to pre-campaign activation (DV Authentic Brand Suitability, Fraud/SIVT) and post-bid filtering and measurement (DV Authentic Ad™, DV Video Complete, Programmatic Analytics) across Best Buy Ads. DV will also be used by Best Buy for its own programmatically-executed media buys. DoubleVerify’s Publisher Suite will also be implemented across the Best Buy media platform, providing comprehensive protection and granular controls to the retail media network.
“DoubleVerify’s product advancements and partnerships in the retail media sector are further examples of how we are leading the industry in developing innovative quality and performance solutions for emerging digital platforms,” said Zagorski.
For more information about DoubleVerify, contact sales@DoubleVerify.com.
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally.
Zype, TripleLift, Vevo | September 30, 2022
Zype, the leading video API and infrastructure platform, and TripleLift, the advertising technology company reinventing ad placements, today announced an integration that allows joint customers to leverage In-Show advertising within playout streams on connected TV (CTV) platforms.
Customers using Zype’s Playout 2.0 to curate and deliver digital linear programming for OTT platforms can now leverage TripleLift's In-Show solutions to provide unique, non-disruptive, integrated ad experiences within the CTV environment. With these new advertising capabilities, Playout 2.0 users can create dynamic monetization opportunities for brands. These innovative ad placements allow content owners to reduce the number of ad breaks without decreasing revenue per stream, while also ensuring a brand-safe environment for advertisers alongside contextually relevant content.
TripleLift’s In-Show solutions dynamically and seamlessly insert brand assets directly into television programs during the post-production process and can take place days, months or even years after show filming is complete. Using machine learning, TripleLift determines where to insert a branded asset within the content, based on context and audience profile resulting in a better experience for advertisers and viewers, with a 12x increase in brand awareness and a 3.6x increase in audience engagement.
Vevo, the world's leading music video network, recently announced that it is using both Zype and TripleLift’s technology to support overlay ads for brand-building and contextual targeting against expertly curated music video programming on connected TVs.
“At Zype, we’re always looking to work with innovative advertising technology partners that can offer our customers greater opportunities for monetization and an improved streaming experience for the end-user,” said Matt Moore, senior vice president of Product at Zype.
“At Zype, we’re always looking to work with innovative advertising technology partners that can offer our customers greater opportunities for monetization and an improved streaming experience for the end-user,” said Matt Moore, senior vice president of Product at Zype. “TripleLift's technology provides just that, with a focus on greater ad engagement and a better viewer experience, which presents an incredible alignment with our vision.”
TripleLift’s In-Show solutions allow Zype customers using Playout 2.0 to:
Leverage a unique post-production solution for product placement. Identify contextual moments and surface areas to superimpose a brand’s message or product into a show’s content with no disruption to the storytelling.
Create a break in the action by showcasing impactful ad creative. Capture audience attention at optimal moments with a bespoke :06s ad format that scales back video content during natural, narrative breaks.
Reinforce brand messaging without interruption. Enhance the traditional lower-third with a non-disruptive integrated ad experience that is contextually relevant for the brand.
“Streaming TV has changed what viewers expect of their television experience. We know that viewers want a television experience that is more integrated and less interruptive and OTT content publishers need better ways to help brands reach their audiences,” said Michael Shields, general manager, connected TV, TripleLift. “Together with Zype, we’re making it possible for content publishers of all sizes to create and fulfill ad inventory in their linear playout channels through innovative, non-disruptive ad placements that meets viewer expectations and drives better outcomes for advertisers.”
For more on this new integration, please visit www.zype.com.
Zype provides infrastructure for digital video, with a cloud-based platform to manage and distribute enterprise-grade video across web, mobile, TV, and social media. Offering both developer-friendly tools such as customizable APIs as well as turnkey solutions for automated app publishing and playout, Zype's SaaS enables video creators, publishers, or distributors to quickly build, launch and manage superior video products at scale. With a wide ecosystem of video connectors and technology partners and an award-winning support team, Zype's customers confidently increase reach, engagement and monetization by delivering premium entertainment experiences. Founded in 2014 and acquired by Backlight™ in 2021, Zype is a privately held company with more than 300 customers worldwide. www.zype.com.
TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world’s leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider’s list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com.
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Amazon Fire TV, Amazon Echo Show, PlutoTV, Apple TV, Roku, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, T-Mobile Play, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX and Vewd.