Q&A with Margaret Molloy, Global CMO, Siegel+Gale

MEDIA 7 | May 20, 2019

Margaret Molloy, Global CMO of Siegel+Gale has a 20-year track record as a business-to-business growth instigator, achieved by uniting brand building with demand generation. In Siegel+Gale’s Simplifiers series, Margaret Molloy interviews business leaders who put simplicity to work.

Considered a "CMO whisperer," Margaret is a highly influential CMO and convener of panels and roundtables. She has been recognized by Forbes as one of the top 10 CMOs on Twitter. Margaret also serves as the New York Chair of the Marketing Society

MEDIA 7: If we were to say to a bunch of people who know you, ‘Give us three adjectives that best describe you’, what would we hear?
MARGARET MOLLOY: 
Passionate, energetic and influential.

M7: What is your favourite part of working at Siegel+Gale?
MM:
Both our ethos—helping brands realize the power of simplicity, and the strategists, designers, researchers, and writers who deliver on that ethos to our clients. Our teams are truly simplifiers. I believe that in our harried, cluttered world, brands that focus on simplicity, win.


"It's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs."

M7: What is the ‘power of simplicity’ that you’re helping CMOs and brand leaders realize?
MM: Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it.

M7: At Siegel+Gale, how do you align sales and marketing to achieve your branding goals?
MM:
There has always been a natural tension. A CMO’s job is to reconcile that tension by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value. At Siegel+Gale, we do not engage in random acts of marketing—all marketing is in the service of the brand and the revenue targets.


"A CMO’s job is to reconcile tension between brand-building programs and performance marketing by setting a vision for the brand and determining the resource allocation between short-term revenue targets and long-term brand value."

M7: Margaret, you were listed on Forbes Top 10 Most Influential Chief Marketing Officers on Social Media in 2017 and have won IrishCentral’s 2018 Creativity and Arts Award in Fashion and Design. How is social media transforming the marketing landscape and how do you see it evolving in future?
MM:
In previous eras, a brand’s responsibility was to broadcast its message and product offerings to the community. Today, with the advent of social media, it has become a multi-party dialogue. The fundamental shift is from controlling the brand message to engaging constituencies (i.e., customers, shareholders, the community at large). Therefore, it's incumbent on brands to be relevant in order to be part of a conversation that drives their business forward. And to be relevant, you must be in tune with your customers’ needs.  Social media is a great mechanism not only for engagement but also for listening.


"Simplicity is the ultimate driver of brand loyalty. It inspires people to spend more with a brand, motivates employees to deliver on a brand’s promise and ultimately, drives financial gain for those companies that embrace it."

M7: For your platform #WearingIrish, which channels helped you the most in reaching out to the target audience?
MM: I created WearingIrish to expose Ireland’s talented fashion designers to new markets and to showcase Irish fashion design on the global stage. Instagram is an obvious choice to reach shoppers and influencers; it’s a robust platform for any fashion brand because it's inherently visual.

In addition to Instagram, I leveraged my professional network on LinkedIn to build a broad-based board of advisors and potential collaborators for WearingIrish.

M7: What motivates you to get out of the bed in the morning?
MM:
I’m a connector, and I get my energy from convening the marketing community via live events and other programs. On a daily basis, I host conversations with ambitious CMOs and brand leaders about their challenges. I relish the opportunity to connect marketing leaders with the team at Siegel+Gale because of our depth of expertise in helping our clients build brands.

ABOUT SIEGEL+GALE

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, and Shanghai, but we’re willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

More C-Suite on deck

Q&A with Brendan Gahan, Partner & Chief Social Officer at Mekanism

Media 7 | March 2, 2021

Brendan Gahan, Partner & Chief Social Officer at Mekanism, has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

Read More

Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising

Media 7 | September 9, 2021

Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, and many more. She has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. Jessica is the Chapter Chair for YPO Los Angeles and on the YPO Pacific U.S Regional Executive Board and YPO Global Editorial Advisory Board. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador.

Read More

Q&A with Itamar Benedy, Co-Founder & CEO at Anzu.io

Media 7 | August 5, 2021

Itamar Benedy, CEO and Co-founder of Anzu.io, was previously the CEO of Glispa, a Berlin-based advertising firm with €100M in annual revenues, a team of 250 people, and 9 international offices. Itamar led the acquisitions of JustAd, a playable ads start-up, and Relevantech, a Telecom monetization platform. Previously, Itamar served as the VP of Marketing at Sport.com and Yoga.com, leading the user acquisition, monetization, and analytics teams. He guided Sport.com to become a market-leading fitness firm and transformed mHealth into a business with over 40 million downloads across 30 apps. With a decade of experience in mobile and marketing, Itamar is a member of the Mobile Steering Group Board of IAB, and the Young President Organization (YPO). He was also nominated for Forbes Israel 30 under 30 in 2016.

Read More

Q&A with Brendan Gahan, Partner & Chief Social Officer at Mekanism

Media 7 | March 2, 2021

Brendan Gahan, Partner & Chief Social Officer at Mekanism, has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

Read More

Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising

Media 7 | September 9, 2021

Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response. From strategy, creative and production to media and analytics, Jessica is committed to premium quality and innovation throughout all agency disciplines. Jessica is a contributor for various industry publications and speaks on panels offering insights on key industry trends. She has published hundreds of articles with Forbes, AdAge, AdWeek, The Wall Street Journal, The Huffington Post, and many more. She has received many awards for her career accomplishments including the Ernst & Young “Entrepreneur Of The Year” in the Transformational Leader category, and Los Angeles Times B2B Publishing “CEO Leadership Award” Winner. Prior to joining Hawthorne Advertising, Hawthorne-Castro was a successful TV literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full-service talent agencies representing writers, directors and producers for television. Jessica is the Chapter Chair for YPO Los Angeles and on the YPO Pacific U.S Regional Executive Board and YPO Global Editorial Advisory Board. In addition, Jessica is on the Board of the ANA/Association of National Advertisers ECHO Awards, the L.A. Chamber of Commerce’s CEO Council and social justice Boards including Dignity Moves Homelessness Board and is a Climate Change Reality Ambassador.

Read More

Q&A with Itamar Benedy, Co-Founder & CEO at Anzu.io

Media 7 | August 5, 2021

Itamar Benedy, CEO and Co-founder of Anzu.io, was previously the CEO of Glispa, a Berlin-based advertising firm with €100M in annual revenues, a team of 250 people, and 9 international offices. Itamar led the acquisitions of JustAd, a playable ads start-up, and Relevantech, a Telecom monetization platform. Previously, Itamar served as the VP of Marketing at Sport.com and Yoga.com, leading the user acquisition, monetization, and analytics teams. He guided Sport.com to become a market-leading fitness firm and transformed mHealth into a business with over 40 million downloads across 30 apps. With a decade of experience in mobile and marketing, Itamar is a member of the Mobile Steering Group Board of IAB, and the Young President Organization (YPO). He was also nominated for Forbes Israel 30 under 30 in 2016.

Read More

Related News

Advertiser Campaign Management

LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer

Business Wire | September 11, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors. Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising ecosystem, bringing to LG Ad Solutions an unparalleled breadth and depth of industry expertise across all digital screens. Prior to joining LG Ad Solutions, Hudes was a co-founder and Chief Commercial Officer at Zenapse. He has also held prominent roles in several leading organizations including Lyft, YuMe/RhythmOne, Clear Channel, and Organic, marking a significant impact in the digital and advertising landscape during the course of his career. “Michael's rich experience and proven track record in the digital and CTV advertising sphere makes him an invaluable addition to the LG Ad Solutions leadership team,” said LG Ad Solutions Board Chairman Matthew Durgin, Vice President at LG Electronics USA. “We've witnessed the strides the company has been making under the existing executive leadership team and we expect to accelerate this momentum even further with Michael at the helm.” Hudes’s appointment comes at a crucial juncture for LG Ad Solutions as the company continues to solidify its position as a CTV industry leader. “I am both thrilled and honored to join LG Ad Solutions during such a transformative period for our industry,” said Hudes. “The opportunities ahead for LG Ad Solutions are vast, and I am deeply committed to steering the company into its next chapter of scale, innovation and industry leadership. Working alongside the talented team here, I am confident we can architect a future that defines success in the CTV and cross-screen advertising domain.” Prior to Hudes taking this CEO appointment in a permanent capacity, Adam Sexton was Acting CEO and COO. For more information on LG Ad Solutions, please visit https://lgads.tv/ About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

Read More

Ad Tech and Martech

DeepIntent Launches DeepIntent Copilot, AI-Powered Recommendations and Insights to Usher in New Intelligent DSP

PR Newswire | September 12, 2023

Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription. Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable. DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes. Examples of DeepIntent Copilot driving performance and efficiency include: Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts "AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

Read More

Advertiser Platforms

AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

prnewswire | August 31, 2023

Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Unlock Maximum ROI with Addressable Streaming TV This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated. Proven results with AdCellerant's Addressable Streaming TV AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue. Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts. About AdCellerant AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.

Read More

Advertiser Campaign Management

LG Ad Solutions Announces Michael Hudes as New Chief Executive Officer

Business Wire | September 11, 2023

LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, today announced the appointment of Michael Hudes as its new President and Chief Executive Officer (CEO). Hudes will also serve as a member of the company's board of directors. Hudes is a visionary leader with a distinguished career spanning multiple companies in the digital and CTV advertising ecosystem, bringing to LG Ad Solutions an unparalleled breadth and depth of industry expertise across all digital screens. Prior to joining LG Ad Solutions, Hudes was a co-founder and Chief Commercial Officer at Zenapse. He has also held prominent roles in several leading organizations including Lyft, YuMe/RhythmOne, Clear Channel, and Organic, marking a significant impact in the digital and advertising landscape during the course of his career. “Michael's rich experience and proven track record in the digital and CTV advertising sphere makes him an invaluable addition to the LG Ad Solutions leadership team,” said LG Ad Solutions Board Chairman Matthew Durgin, Vice President at LG Electronics USA. “We've witnessed the strides the company has been making under the existing executive leadership team and we expect to accelerate this momentum even further with Michael at the helm.” Hudes’s appointment comes at a crucial juncture for LG Ad Solutions as the company continues to solidify its position as a CTV industry leader. “I am both thrilled and honored to join LG Ad Solutions during such a transformative period for our industry,” said Hudes. “The opportunities ahead for LG Ad Solutions are vast, and I am deeply committed to steering the company into its next chapter of scale, innovation and industry leadership. Working alongside the talented team here, I am confident we can architect a future that defines success in the CTV and cross-screen advertising domain.” Prior to Hudes taking this CEO appointment in a permanent capacity, Adam Sexton was Acting CEO and COO. For more information on LG Ad Solutions, please visit https://lgads.tv/ About LG Ad Solutions LG Ad Solutions is a global leader in connected TV and cross-screen advertising, helping brands find hard-to-get unduplicated reach at optimal frequency across the fragmented streaming TV landscape. We bring together LG’s years of experience in delivering world-class smart TVs to consumers worldwide with big TV audience data and Video AI designed to connect brands with audiences across all screens.

Read More

Ad Tech and Martech

DeepIntent Launches DeepIntent Copilot, AI-Powered Recommendations and Insights to Usher in New Intelligent DSP

PR Newswire | September 12, 2023

Healthcare advertising technology leader DeepIntent announced the launch of DeepIntent Copilot, a groundbreaking step toward more integrated and intelligent healthcare advertising using connected artificial intelligence (AI). Seamlessly bridging media spend and clinical outcomes, Copilot is a new tool that works alongside marketers to offer actionable insights and recommendations that optimize marketing decisions and drive more relevant connections with patients and healthcare providers (HCPs) across the path to prescription. Driven in part by digital access, patients are now active participants in their health journey, offering pharma marketers more opportunities to activate cohesive, data-driven strategies across patients and their HCPs. However, that data is often siloed within numerous point solutions, which makes it challenging for brands to know they're reaching the right HCP and patient audiences with maximum efficiency and performance. Additionally, their investments are equally fragmented across various channels and partners, each with nuances that often result in measurements that are too delayed to be actionable. DeepIntent's unique ability to connect data across planning, activation, and measurement has already begun to solve these challenges. DeepIntent Copilot builds on this foundation using generative and connected AI to create an interactive experience that surfaces meaningful insights and recommendations based on real-time media data tied to clinical outcomes. The result is a platform that empowers healthcare marketers to streamline campaign activation and focus their media investments on the audiences and strategies that drive measurable growth and ultimately improve patient outcomes. Examples of DeepIntent Copilot driving performance and efficiency include: Pre-optimizing campaigns with audience recommendations that maximize performance against specific goals, like audience quality and verified patient reach Maximizing media investment during activation with campaign and channel insights rooted in real-world clinical outcomes Generating recommendations to traders for enhancing scale and performance forHCP and patient campaigns Evaluating the value of millions of ad opportunities per second and prioritizing those that drive higherAQ and increase scripts "AI remains artificial unless you have fully integrated data and solution connectivity, which DeepIntent's platform provides. DeepIntent Copilot marks the dawn of a new category of DSP: an intelligent DSP which supercharges all existing advantages of a healthcare DSP with AI. Our platform already allowed marketers to do it all in one place. By having AI everywhere, we simplify campaign planning and reduce the time required to achieve positive ROI by giving marketers and their agencies the tools they need to be dynamic. This allows them to detect and anticipate changes in the marketplace and adapt their campaigns and strategies in real-time," said Chris Paquette, Founder and CEO of DeepIntent. To learn more about DeepIntent, visit www.deepintent.com/. About DeepIntent With a core belief that advertising technology can measurably improve the lives of patients, DeepIntent is leading the healthcare advertising industry into the future. Built purposefully for the healthcare industry, the DeepIntent Healthcare Advertising Platform is proven to drive higher audience quality and script performance with patented technology and the industry's most comprehensive health data. DeepIntent is trusted by 600+ pharmaceutical brands and all the leading healthcare agencies to reach the most relevant healthcare provider and patient audiences across all channels and devices. For more information, visit DeepIntent.com or find us on LinkedIn.

Read More

Advertiser Platforms

AdCellerant Introduces New Addressable Streaming TV™ Product with Precise Targeting and Reach

prnewswire | August 31, 2023

Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Built on a core principle of innovation, AdCellerant announced their newest product offering, Addressable Streaming TV. This groundbreaking solution combines large-screen, TV-sized devices' unparalleled brand awareness-building capabilities with micro-targeting precision and foot traffic attribution. AdCellerant's Addressable Streaming TV product is set to reshape how businesses connect with their target audience, maximizing the return on their investment (ROI) for every advertising dollar spent. "It's impressive to see how well this product is already working for advertisers of different industries," said Ben Bouslog, VP of Business Development. "As we know, video is one of the fastest growing digital channels, and this product combines precision targeting, high-quality networks and inventory, and success metrics like foot traffic attribution and conversion tracking to get our partners geared up for their next opportunity." The new Addressable Streaming TV product offers a range of benefits that enable businesses to take their advertising efforts to the next level. These benefits include precise targeting, data-driven decisions, ad experience control, cross-device attribution, a safe environment, and impactful insights. Unlock Maximum ROI with Addressable Streaming TV This innovation allows advertisers to optimize the ROI of their ad campaigns by strategically placing video ads during premium, professional-produced TV shows and movies. In 2022, Streaming TV viewership surpassed traditional cable for the first time, reflecting the shift in consumer preferences. With 88% of American households owning at least one internet-connected TV device and 92% of streaming content viewers using ad-supported services, the impact of Addressable Streaming TV cannot be overstated. Proven results with AdCellerant's Addressable Streaming TV AdCellerant collaborated with a significant investment group on a campaign targeting homeowners interested in selling their properties at a discounted rate. Think, "We buy homes for less." Upon launching their Addressable Streaming TV campaign, the investment group experienced a remarkable 55x return on ad spend. It achieved $140,000 in savings on homes purchased within the first month of its campaign. The impact was quantifiable and verified through matchback reports, solidifying the effectiveness of streaming campaigns and driving revenue. Book a demo today for more information on how Addressable Streaming TV can revolutionize your advertising efforts. About AdCellerant AdCellerant provides businesses access to high-quality digital marketing technology and solutions through partnerships with media companies and agencies. Focused on generating results and growth for businesses of all sizes, AdCellerant offers best-in-class technology and software, award-winning customer service, expert education, and exceptional operational support to ensure customer campaign performance. Leveraging proprietary technology Ui.Marketing, AdCellerant effectively connects businesses with their ideal customer at the right time. Harnessing an easy-to-use and agile digital advertising tool, users can manage the entire buyer's journey from quick and accurate comprehensive proposal creation, campaign launch, and campaign performance. All within a single platform.

Read More

Spotlight

Siegel+Gale

Siegel+Gale

Siegel+Gale is the simplicity company. We seek it, defend it and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands w...

Events

Resources