Q&A with Sangram Vajre, Co-founder & Chief Evangelist at Terminus

MEDIA 7 | January 9, 2020

Q&A with Sangram Vajre
Sangram Vajre, Co-Founder & Chief Evangelist at Terminus is also an author and host of the podcast FlipmyFunnel. He is one of the leading minds in B2B marketing.

MEDIA 7: What are you passionate about?
SANGRAM VAJRE:
Three things: Lead professionally. Grow personally. Love family.

M7: Terminus has been recognized as one of Georgia’s 40 fastest-growing companies by ACG Atlanta. What factors contribute to this pace?
SV: 
One of our core values is #OneTeam – which means we think and act as one team and know that if we treat our team right, they will treat our customers amazing. There are no great companies, only great people that make those companies.


"Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success."

M7: Terminus is the leader of the account-based movement. What according to you are the common mistakes marketers make with ABM?
SV:
 Marketers who say they are going to transform their organization without support from Sales and buy-in from management fail to see success. The marketers who make a few sales people wildly successful, join campaigns to help them win deals, win their hearts and minds.

M7: Could you tell us a little bit about your podcast Flipmyfunnel? How did that idea come about?
SV:
 I was already talking to customers and amazing people in the industry and every time I would walk away with the thought that wish I recorded that conversation. Well, I just started doing that which turned into a podcast series that has now over 500 episodes and continue to rate in the top 50 business podcast.


"Terminus can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with."

M7: What are some of the best indicators that a prospect is really engaged with your brand?
SV:
Visit to your website and the frequency of it. There are technologies like Terminus that can quickly get a sales rep alerted when their target account is on the website which helps them prioritize which target accounts they need to spend more time with. This could become one of the most important indicators of early success for companies in 2020.


M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
SV:
It’s always the combination that works since everyone is different but the goal is to surround them with your message on their channels so when they are ready, they think of you.


"Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals."

M7: What aspects of ABM do you think might change in the future?
SV:
I believe ABM is B2B. Most companies are still focused on top of the funnel. Mature and forward thinking CMOs are starting to help their sales team win more and faster by focusing on pipeline velocity and expansion deals.


M7: What is your favorite quote?
SV:
Selling is essentially transfer of feelings – Zig Ziglar.

ABOUT TERMINUS

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revolutionize the way B2B marketing is done. Hundreds of organizations worldwide, including Salesforce, GE, Verizon, 3M and CA Technologies, turn to Terminus to more effectively target, engage and grow their best-fit accounts. Terminus offers savvy marketers the technology and proven expertise to radically improve ABM strategies and campaigns, increasing ROI and producing exceptional results. For more information, visit Terminus.

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Q&A with Brendan Gahan, Partner & Chief Social Officer at Mekanism

Media 7 | March 2, 2021

Brendan Gahan, Partner & Chief Social Officer at Mekanism, has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

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Q&A with Fred Pike, Managing Director/CFO at Northwoods

Media 7 | August 23, 2021

Fred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert and CXL Institute Instructor in three courses: Google Analytics Audit, Excel and Sheets for Marketers and Using the GA API add-on for Sheets. He is certified in both Google AdWords and Google Analytics (GAIQ). Through ConversionXL, he is certified in CRO (Conversion Rate Optimization). He is also an active pit musician, playing guitar, bass, or mandolin for various musical venues around Milwaukee.

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Q&A with Itamar Benedy, Co-Founder & CEO at Anzu.io

Media 7 | August 5, 2021

Itamar Benedy, CEO and Co-founder of Anzu.io, was previously the CEO of Glispa, a Berlin-based advertising firm with €100M in annual revenues, a team of 250 people, and 9 international offices. Itamar led the acquisitions of JustAd, a playable ads start-up, and Relevantech, a Telecom monetization platform. Previously, Itamar served as the VP of Marketing at Sport.com and Yoga.com, leading the user acquisition, monetization, and analytics teams. He guided Sport.com to become a market-leading fitness firm and transformed mHealth into a business with over 40 million downloads across 30 apps. With a decade of experience in mobile and marketing, Itamar is a member of the Mobile Steering Group Board of IAB, and the Young President Organization (YPO). He was also nominated for Forbes Israel 30 under 30 in 2016.

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Q&A with Brendan Gahan, Partner & Chief Social Officer at Mekanism

Media 7 | March 2, 2021

Brendan Gahan, Partner & Chief Social Officer at Mekanism, has been at the forefront of social & influencer marketing since 2006, developing social campaigns for brands such as Mountain Dew, Unilever, Amazon, 20th Century Fox, and The Olympics. Brendan was named to the Forbes 30 Under 30 list in 2012 and his agency was recognized as Digiday’s Digital Video Agency of the year in 2017. Gahan is a regular contributor to Entrepreneur and has been featured in The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC for his expertise in social media and influencer marketing expertise.

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Media 7 | August 23, 2021

Fred Pike, Managing Director/CFO at Northwoods, is an experienced presenter, teacher, and blogger on GA, GA4, and GTM topics. He is a GA/GTM Practice Lead at Northwoods, DataDrivenU (Jeffalytics) Community Expert and CXL Institute Instructor in three courses: Google Analytics Audit, Excel and Sheets for Marketers and Using the GA API add-on for Sheets. He is certified in both Google AdWords and Google Analytics (GAIQ). Through ConversionXL, he is certified in CRO (Conversion Rate Optimization). He is also an active pit musician, playing guitar, bass, or mandolin for various musical venues around Milwaukee.

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Terminus

Terminus

Terminus is the leader of the account-based movement and the crucial link that connects B2B marketing and sales teams with their ideal customers. The Terminus solution arms marketing teams with an account-centric platform that delivers the intelligence and automation needed to scale ABM and revoluti...

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