23 Marketing, Inc

ADVERTISER CAMPAIGN MANAGEMENT, PROGRAMMATIC ADVERTISING, SOCIAL MEDIA ADVERTISING

Marin Software | December 12, 2022

Marin Software, one of the leading providers of digital marketing software for performance-driven advertisers and agencies, today announced it achieved Amazon Ads advanced partner status. MarinOne’s integration with the Amazon Ads API allows brands to easily manage, measure, and optimize their Amazon Ads campaigns - including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. The new partner recognition program from Amazon Ads gives partners the advance...

DISPLAY ADVERTISING

MAGNA | January 23, 2023

MAGNA Media Trials, the industry-leading proprietary research offering of MAGNA, and Roku have just announced a new study in cooperation with the Roku Brand Studio, which reveals that new video ad formats in streaming TV are twice as appealing to consumers as traditional TV advertising. Currently, marketers strive to stand out in the transition to streaming. However, traditional TV ads alone miss an opportunity to surprise and excite viewers throughout streamers' journey outsi...

AD NETWORKS

Smartly.io | May 26, 2022

On May 24, Ad-Lib.io, a Smartly.io company, announced the publication of a new survey conducted by WBR Insights titled ‘Releasing the Power of Digital Creative’. This survey uncovers the sentiments of major U.S advertisers about the opportunities to boost ROAS via investment in creative capabilities. It also discusses the roadblocks in the way of creative effectiveness. To get these insights, WBR surveyed 100 major U.S brands and multi-brand retailers with advertising budgets greater...

DISPLAY ADVERTISING

MEDIASMART | October 27, 2020

mediasmart, Affle's self-serve mobile programmatic platform, today announced the launch of its Audience Targeting & Household Sync technology on Connected TV (CTV). Though programmatic CTV ads have been available on mediasmart for sometime, this new technology now enables brands to make CTV ads more engaging by syncing CTV ad campaigns with ads on other connected devices in the same household. They can thus make their CTV ads significantly more relevant by personalizing them for specific...