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SOCIAL MEDIA ADVERTISING
Amobee, ID5 | September 06, 2022
ID5, the market-leading identity provider for digital advertising, in partnership with Amobee, a leading advertising platform for optimised cross-screen performance, announce that they enabled boutique wine brand Gusbourne to expand its reach by 76% and achieve a conversion rate of 95% while reducing CPA by 23% for a recent direct-response, cross-device display campaign.
Nearly 50% of UK traffic is currently unaddressable due to restrictions on third-party cookies in Safari, Firef...
Adelphic | December 17, 2020
Adelphic®, a Viant people-based DSP for omnichannel advertising, today reported that it has inked new integration with Clinch, the Personalization Everywhere organization that gives cross-channel dynamic creative optimization (DCO) technology, to convey new shoppable video ad answers for brands across its platform.
As part of the agreement, marketers would now be able to use Clinch's DCO, shoppable video ad solutions joined with the power of Viant's Total Graph, a robu...
AD TECH AND MARTECH
BizVibe | November 12, 2021
BizVibe has made available 1,000+ company profiles for the advertising services category on its B2B platform. Companies listed in this category are primarily engaged in providing various types of advertising services (such as advertising copywriting, photography, etc.). Companies which manufacture various advertising-related products are also included in the category.
Each profile is free to view and packed with high-quality insights, providing businesses with detailed company inf...
Targetable | May 29, 2020
Targetable, a virtual ad agency, announced that it has been included on the prestigious "Cool Companies" list for 2020 by Connect w/ San Diego Venture Group.
Targetable is the world's first virtual ad agency for retail.
ADVERTISER CAMPAIGN MANAGEMENT
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