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Uberflip

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Uberflip is the world’s #1 Content Experience Platform (CEP). With tools to aggregate all your marketing content, they empower B2B marketing and sales teams to create personalized content experiences to engage accounts, nurture prospects, and convert leads, without the help of IT. It’s their mission to put control back in the hands of marketing teams to deliver high-converting experiences, that put the customer front and center.

C-Suite On Deck

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Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience.  Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision. MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear? RANDY FRISCH: Determined, passionate, caring. M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now? RF:  We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough. The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here: ? H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits. ? Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable,

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Events

Related News

UBERFLIP AND PFL PARTNER TO OFFER CUSTOMERS ABM DIRECT MAIL EXPERIENCES AT SCALE

Uberflip | September 23, 2019

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Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customers and drives prospects through the sales funnel faster. Uberflip and PFL work together by automating direct mail campaigns based on Uberflip content triggers that use intent and behavior data for time...

Read More

UBERFLIP NAMED A CONTENDER IN CONTENT MARKETING PLATFORMS FOR B2B MARKETERS

Uberflip | September 22, 2019

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We have exciting news here at Uberflip to share! Our leading B2B content experience platform has been named a contender by Forrester, an independent research firm, in The Forrester Wave™: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. Randy Frisch, Uberflip's CMO, recognizes that, while Uberflip is not a traditional content marketing platform by definition, it is a huge accomplishment for us to be included among these incredible companies and show how our pl...

Read More

DEMANDGEN AND SIGSTR AWARDED PARTNERS OF THE YEAR AT THE 2019 EXPYS

Uberflip | September 19, 2019

news image

Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content experience. The Content Experience Awards (EXPY), presented by Uberflip are given to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on...

Read More

UBERFLIP NAMED A FINALIST FOR DIGIDAY’S BEST CONTENT MARKETING TECHNOLOGY PLATFORM AWARD

Uberflip | September 10, 2019

news image

We’re thrilled here at Uberflip to announce that we’ve been named as a finalist for Digiday’s Best Content Marketing Technology Platform award! This nomination is in recognition of our commitment to content experience and success in equipping marketers with the tools they need to drive engagement through their content. Specific criteria for applicants who applied to the Content Marketing Technology Platform category included demonstrating success in using mobile, video, data, a...

Read More
news image

UBERFLIP AND PFL PARTNER TO OFFER CUSTOMERS ABM DIRECT MAIL EXPERIENCES AT SCALE

Uberflip | September 23, 2019

Uberflip is excited to announce its partnership with PFL, a tactile sales enablement and marketing automation solution. The partnership combines the benefits of direct mail with digital content destinations, enabling marketers to create unique ABM experiences fuelled by content that engages customers and drives prospects through the sales funnel faster. Uberflip and PFL work together by automating direct mail campaigns based on Uberflip content triggers that use intent and behavior data for time...

Read More
news image

UBERFLIP NAMED A CONTENDER IN CONTENT MARKETING PLATFORMS FOR B2B MARKETERS

Uberflip | September 22, 2019

We have exciting news here at Uberflip to share! Our leading B2B content experience platform has been named a contender by Forrester, an independent research firm, in The Forrester Wave™: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. Randy Frisch, Uberflip's CMO, recognizes that, while Uberflip is not a traditional content marketing platform by definition, it is a huge accomplishment for us to be included among these incredible companies and show how our pl...

Read More
news image

DEMANDGEN AND SIGSTR AWARDED PARTNERS OF THE YEAR AT THE 2019 EXPYS

Uberflip | September 19, 2019

Last month, Uberflip hosted Conex: The Content Experience in Toronto. Marketers from digital marketing, demand generation, content marketing, and more gathered in Toronto for tactical workshops and actionable learning and conversation on how they’re creating—and owning—the content experience. The Content Experience Awards (EXPY), presented by Uberflip are given to a select group of marketing teams who are taking content experience from beyond a buzzword to proving its impact on...

Read More
news image

UBERFLIP NAMED A FINALIST FOR DIGIDAY’S BEST CONTENT MARKETING TECHNOLOGY PLATFORM AWARD

Uberflip | September 10, 2019

We’re thrilled here at Uberflip to announce that we’ve been named as a finalist for Digiday’s Best Content Marketing Technology Platform award! This nomination is in recognition of our commitment to content experience and success in equipping marketers with the tools they need to drive engagement through their content. Specific criteria for applicants who applied to the Content Marketing Technology Platform category included demonstrating success in using mobile, video, data, a...

Read More

Resources

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Best B2B Lead Nurturing Examples

Article

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Boost Your Engagement With Email Marketing Benchmarks

Article

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7 Game-Changing Marketing Automation Workflows for Lead Nurturing

Article

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Advertiser Platforms

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article

resource image

Best B2B Lead Nurturing Examples

Article

resource image

Boost Your Engagement With Email Marketing Benchmarks

Article

resource image

7 Game-Changing Marketing Automation Workflows for Lead Nurturing

Article

resource image

Advertiser Platforms

Bridging B2B Gaps: MyTradeZone's Innovative Approach to Business Networking

Article

Events

C-Suite On Deck

Responsive image

Q&A with Randy Frisch, CMO at Uberflip

MEDIA 7 | September 26, 2019

Randy Frisch, CMO and Co-Founder at Uberflip has led the content experience movement, prompting marketers to think beyond content creation and focus on the experience.  Randy also co-hosts the Conex Show, a weekly podcast featuring top marketers and their strategies and secrets to success. His talks empower marketers with the strategies they need to capture their audiences, prove their worth, and align their vision. MEDIA 7: If I were to say to a bunch of people who know you, ‘Give me three adjectives that best describe you’, what would I hear? RANDY FRISCH: Determined, passionate, caring. M7: From Flipbooks to the world’s first content experience platform in just 6 years. What are some of the top reasons that helped drive Uberflip to where it is now? RF:  We started as a solution that would allow marketers to share content to readers whenever they wanted and on whichever devices. People still want to consume content whenever they want. Think of the way in which we consume video content on Netflix or music content on Spotify. We’ve been successful in large part because we’ve been able to create a product that marketers need, that make it easier for their buyers to become customers. But that hasn’t been enough. The differentiator for us is culture—the values we strive for as an organization (not just the work environment). I’ll share my 3 favourites here: ? H.U.S.T.L.E.: this one stands for Heart, Unique, Skill, Tech, Lean, Entrepreneurial. My co-founder, Yoav Schwartz, and I actually screen new hires for these traits. ? Valuable, Relevant & Consistent: this one comes from the initial definition of Content Marketing (“creating and distributing valuable, relevant and consistent content”) by Robert Rose and Joe Pullizzi at the Content Marketing Institute. It only makes sense that our teams and employees should expect to be valuable,

Read More