A. Bardeli

Belkins
We can talk about opportunities and coincident moments. Or, still, be in the right place, at the right time, for a successful professional turnaround. This was the birth of A.Bardeli on January 9, 2012. At the end of a 30-year cycle as a media professional in agencies and advertisers, its founder, Anita Bardeli, began to focus on the commercial representation area of some of the main communication vehicles of Brazil for the Paraná market.

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ADVERTISER CAMPAIGN MANAGEMENT

SERVPRO LAUNCHES NEW ADVERTISING CAMPAIGN TO REINFORCE LEADERSHIP POSITION

SERVPRO | November 02, 2021

news image

SERVPRO, the nation's leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new "There's a PRO for That" campaign, which is scheduled to launch on November 1, showcases SERVPRO's industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The new integrat...

Read More

COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore | September 14, 2020

news image

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Read More

CONTEXTUAL ADVERTISING COMPANY GUMGUM RAISES $22M

techcrunch | February 13, 2020

news image

GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

Read More

INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science | September 15, 2020

news image

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

Read More

ADVERTISER CAMPAIGN MANAGEMENT

SERVPRO | November 02, 2021

news image

SERVPRO LAUNCHES NEW ADVERTISING CAMPAIGN TO REINFORCE LEADERSHIP POSITION

SERVPRO, the nation's leader in fire and water cleanup and restoration services, will bring its Like it never even happened® brand promise to life in a fun, visually-striking advertising campaign. The new "There's a PRO for That" campaign, which is scheduled to launch on November 1, showcases SERVPRO's industry-leading arsenal of cleaning and restoration capabilities through a series of extreme scenarios that put its services to the test. The new integrat...

Read More

Comscore | September 14, 2020

news image

COMSCORE LAUNCHES NEW BRAND SUITABILITY PROTECTIONS THAT OFFER BRANDS GREATER PRECISION TO DETERMINE WHAT CONTENT IS SAFE AND CONTEXTUALLY RELEVANT

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced enhanced brand suitability protections that offer brands greater precision to determine what content is safe and contextually relevant. The segments, which are now available in many leading demand-side platforms, will put the control back in the advertiser's hands to be able to run their ad campaigns along content that is brand safe for them without sacrificing scale. Most brand safety ...

Read More

techcrunch | February 13, 2020

news image

CONTEXTUAL ADVERTISING COMPANY GUMGUM RAISES $22M

GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five years after GumGum raised a $26 million Series C. Schraeder told me the company’s “core business has been profitable for years,” and that GumGum now has the ability to turn profita...

Read More

Integral Ad Science | September 15, 2020

news image

INTEGRAL AD SCIENCE ANNOUNCES CANADA'S GLOBE AND MAIL, OFFERING CUSTOM BRAND SUITABILITY FOR ADVERTISERS WITH IAS CONTEXT CONTROL

Integral Ad Science (IAS), the global leader in digital ad verification, today announced that The Globe and Mail, Canada's trusted source of news, will now offer IAS's leading contextual targeting solution, Context Control. This contextual technology is offered incrementally with existing IAS brand safety controls, providing curated contextual targeting and smart inventory packaging at scale. Marketers can now control their ad adjacencies with a wide array of contextual signals, includin...

Read More