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Microsoft | April 29, 2020
Microsoft Ads is adding an additional feature to the Experiment functionality launched last July.: cookie-based audience specifications.
Microsoft notes this is preferable over Search-based Experiments for testing items such as creative testing. ...
AD TECH AND MARTECH
Lumenad | April 15, 2021
Lumenad, a leading provider of advertisement data organization, standardization, and simulation tools, today announced the release of its flagship Advertising Intelligence software. Marketers who are frustrated by the heavily manual, do-it-yourself nature of advertisement data can use tools that significantly reduce the persistent challenges of ad data variety, volume, and velocity.
"We invented Advertisement Intelligence software primarily to help marketers handle their prom...
Aarki | July 03, 2020
Aarki, a leading AI-enabled mobile marketing platform, is thrilled to announce that it was named winner in the category "Best AI Product in Marketing & Adtech" in the CogX 2020 awards, the world's leading festival of AI and emerging technology."It is exciting and rewarding for us to receive this accolade, our second AI award this year," said Levon Budagyan, Aarki's chief technology officer and co-founder. "This would not be possible without the continuo...
OutPoint | November 23, 2021
OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions.
San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...
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