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martechadvisor | February 13, 2020

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Display Advertising

Lay's, Anzu, Eskimi | November 01, 2022

One of the world’s largest and best-known snack companies, Lay’s, partnered with Eskimi, a full-stack programmatic data platform, and Anzu.io, the world’s most advanced in-game advertising company, to launch an intrinsic in-game video ad campaign to promote its potato chips among the mobile gaming audience in Latvia. Lay’s wanted to leverage gaming to help it reach its target audience of 18-34s and worked with Anzu and Eskimi to get in front of Latvian game...

Display Advertising, Mobile Advertising

Clinch | January 20, 2023

Clinch, a leader in dynamic ad serving and personalization and the creator of Flight Control, the Omnichannel Campaign Activation Platform, recently announced the launch of the Figma-Clinch Exporter Plugin, which allows designers to import the Figma designs into Flight Control for efficient dynamic ad creation. Flight Control provides users with complete freedom and command over every aspect of the campaign activation process, including ad serving, creative authoring, and mappin...

Advertiser Campaign Management

KERV Interactive | March 14, 2023

KERV Interactive (KERV), an AI-powered digital advertising platform, has recently released Dynamic Destination, an expansion to KERV TV. Audi of America (Audi) used its Dynamic Destination for OTT ad campaign in partnership with PHD Media and both attracted enormous viewers' attention. KERV’s Dynamic Destination connects advertisers to direct users from different places based on the demographics like location or time of the day when the users scan the QR code of the CT...