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PureCars | June 17, 2020
PureCars, a leading provider of digital marketing and advertising insights for automotive dealers, today announced it has been certified as an official provider of digital advertising for the Porsche Dealer Program. PureCars is now certified in a total of 14 OEM programs across the U.S.PureCars' digital advertising insights are powered by Meridian, its premier automotive marketing platform that combines powerful business intelligence tools with fully integrated digital advertising, giv...
AD TECH AND MARTECH
Adverty | January 13, 2021
Adverty AB (publ) has been allowed a second patent by the United States Patent and Trademark Office for its in-game advertisement visibility technology. The new specialized patent secures a strategy for deciding if an advert is viewed as noticeable in a three-dimensional gaming climate delivered on a screen – a vital usefulness of Adverty's industry-driving in-game advertising platform.
Adverty, the main in-game platform for sponsors, organizations and game engineers, to...
Mediaocean, Flashtalking | July 19, 2021
Mediaocean will buy independent global ad server Flashtalking to establish a "neutral tech platform" with a combined annual media spend of $200 billion.
According to The Wall Street Journal, it will pay $500 million for the New York-based company, which has annual revenue of between $100 and $150 million.
Mediaocean provides advertising workflow software that drives $70 billion in television advertising in the United States, but it is also actively pursuin...
Vrbo | May 19, 2020
Home-sharing platform welcomes back advertisers after closing up shop for more than a year.
After more than a year without accepting advertising on its platform, Vrbo is once again opening up shop.
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