Account Sprout

MediaVillage | March 30, 2020

When you live in an era of exponential change and work in an industry that continues to struggle with adapting to that pace of change, you consistently feel behind, perhaps lost, and even some FOMO. One day, you think you understand all the industry acronyms (DSP, SSP, DMP, etc.), then a new one pops up. You think you finally have the differences between first-, second-, and third-party data when along comes privacy rules that upend the game....

fool | January 29, 2020

Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

ADVERTISER PLATFORMS

Permission.io | October 11, 2021

Permission.io, the leading provider of permission-based advertising, announced the development of their Demand Side Platform (DSP), Permission Ads. The patent-pending, state-of-the-art ad-buying platform offers advertisers a new way to run consent-based ad campaigns offering consumers cryptocurrency rewards in the form of ASK digital currency, in exchange for their data. Permission Ads enables advertisers to allocate ASK and reward users for engaging with advertisem...

Amplifyer | June 29, 2020

Amplifyer, the company that connects Fortune 1000 marketers with the world's most innovative start-ups, and Chalice, a new venture that develops and deploys bespoke algorithms for leading brands, today announced a partnership that provides advertisers with a differentiated programmatic strategy rooted in growing market share, gaining competitive advantage and creating enterprise value."Moving algorithmic optimization in-house provides brands with a chance to pull away from competi...