Accumulate Media

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Accumulate Media is a digital marketing, sales enablement and account management consultancy focused on helping medium-sized businesses increase sales and improve internal operations.

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BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

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Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More

AD TECH AND MARTECH

TARGETSPOT IS RAMPING UP ITS PRESENCE IN SPAIN

Targetspot | October 11, 2022

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Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spai...

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FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

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Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More

IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

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IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Read More
news image

BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More
news image

AD TECH AND MARTECH

TARGETSPOT IS RAMPING UP ITS PRESENCE IN SPAIN

Targetspot | October 11, 2022

Targetspot (formerly AudioValley) (Paris:ALTGS) (Brussels:ALTGS), a global player in AdTech and digital audio monetisation, is announcing a new partnership with Grupo Godó, one of Spain's largest publishers. This pact will give Targetspot vast targeting capability throughout the Iberian Peninsula, enabling it to reach new audiences, Generation Y listeners in particular. Grupo Godó owns several media, including La Vanguardia and Mundo Deportivo newspapers and Spai...

Read More
news image

FACEBOOK ADS TO REMOVE 28-DAY ATTRIBUTION OPTION

Facebook | September 29, 2020

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. Facebook Ads announced today it’s retiring its 28-day attribution window option. After they do, the longest remaining attribution window will be their already-existing 7-day option. Why the Change? According to their official announcement sent directly to advertisers, “Upcoming digital privacy initiatives affecting multiple browsers wil...

Read More
news image

IBM LAUNCHED AI-ENABLED SOCIAL TARGETING SOLUTION WITH INFLUENTIALS TO HELP BRANDS IDENTIFY FITTING INFLUENCERS

IBM | July 31, 2020

IBM (NYSE: IBM) today announced the launch of Watson Advertising Social Targeting with Influential, a new solution that harnesses artificial intelligence (AI) to help brands identify influencers that best align with their brand values. The new solution within the Watson Advertising suite of targeting products marks an expanded collaboration with Influential, a leader in advanced social media technology. As brands shift advertising tactics in an increasingly fluid landscape, the social targeting ...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us