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GROUNDTRUTH AND YEXT INTEGRATED TO OFFER CUSTOMIZED LOCATION-BASED MOBILE ADVERTISING CAMPAIGNS FOR MARKETERS

GroundTruth | May 20, 2020

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GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

Programmatic Advertising, Ad Tech and Martech

FOXTEL MEDIA SELECTS MAGNITE AS PROGRAMMATIC LAUNCH PARTNER FOR ADVERTISING ON BINGE

Magnite | July 06, 2023

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Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in March 2023 with the introduct...

Read More

Ad Networks

COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

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Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

Read More

Ad Networks

SMARTLY.IO ANNOUNCES SMARTLY.IO AI LAB AT CANNES LIONS FESTIVAL OF CREATIVITY

Business Wire | June 19, 2023

news image

Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance. For the past ten years, Smartly.io has been at the forefront of AI-po...

Read More
news image

GROUNDTRUTH AND YEXT INTEGRATED TO OFFER CUSTOMIZED LOCATION-BASED MOBILE ADVERTISING CAMPAIGNS FOR MARKETERS

GroundTruth | May 20, 2020

GroundTruth, the leading location technology company, today announced a new partnership and integration with Yext, Inc. (NYSE: YEXT), the Search Experience Cloud company, to create customized location-based mobile advertising campaigns for marketers who utilize the Yext platform. Read More

news image

Programmatic Advertising, Ad Tech and Martech

FOXTEL MEDIA SELECTS MAGNITE AS PROGRAMMATIC LAUNCH PARTNER FOR ADVERTISING ON BINGE

Magnite | July 06, 2023

Magnite (Nasdaq: MGNI), the world’s largest independent omni-channel sell side advertising company, has been chosen by Foxtel Media to enable programmatic advertising on BINGE’s ad-supported tier BINGE Basic. As the initial exclusive programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s premium inventory across connected TV (CTV) and over-the-top (OTT) platforms. Advertising on BINGE launched in March 2023 with the introduct...

Read More
news image

Ad Networks

COCA-COLA SPENT $4.24BN FOR ADVERTISING IN 2019, $20BN IN THE LAST 5 YEARS

thepolicytimes | March 04, 2020

Data gathered by Learnbonds.com indicates that Coca-Cola spent a staggering $4.24 billion in 2019 for advertising and marketing. Furthermore, the giant beverage manufacturer has utilized about $20 billion in advertising in the last five years. On average, Coca-Cola has spent an average of $4 billion in advertising over the last six years. In 2018, the company spent $4.11 billion on advertising, an increase of 3.6% from the $3.96 billion spent in 2017. In 2016 the company spent $4 billion on glob...

Read More
news image

Ad Networks

SMARTLY.IO ANNOUNCES SMARTLY.IO AI LAB AT CANNES LIONS FESTIVAL OF CREATIVITY

Business Wire | June 19, 2023

Smartly.io, one of the world’s largest SaaS digital advertising platforms, today announced the launch of Smartly.io AI Lab. This innovation hub serves as a meeting point for artificial intelligence and marketing expertise, driving advancements in Generative AI and other AI technologies to simplify campaign management and enhance creative scalability without compromising marketers’ brand governance. For the past ten years, Smartly.io has been at the forefront of AI-po...

Read More