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adweek | February 28, 2020
Rakuten Advertising | October 27, 2021
Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed.
Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...
adexchanger | January 17, 2020
As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...
yahoo | January 28, 2020
Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...
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