Acronym

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Established in 1995 and distinguished as the current Search Agency of the Year, Acronym continues to offer world-class keyword-driven marketing services for blue-chip clients. Privately funded and founded by Anton Konikoff, Acronym employs over a 100 Search Marketing experts worldwide. From our headquarters in the iconic Empire State Building in New York City, Acronym manages campaigns in over 70 countries and dozens of languages. We also have offices in London, Singapore and various other locations that help us to execute global search campaigns. Our client roster consists of mid-size organizations in localized regions to large enterprise brands across virtually all verticals, from travel and healthcare to business technology and retail. We specialize in Organic SEO, Paid Search, Social Media, Affiliate Marketing, Usability Consulting, and Deep-Dive Analytics.

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PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

adweek | February 28, 2020

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U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

BRAND MARKETING

RAKUTEN ADVERTISING'S "ACCELERATE" QUICKENS AFFILIATE MARKETING GROWTH AND FUELS MARKET EXPANSION

Rakuten Advertising | October 27, 2021

news image

Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...

Read More

PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

adexchanger | January 17, 2020

news image

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Read More

FRAMEPLAY IS TRANSFORMING VIDEO GAME ADVERTISING

yahoo | January 28, 2020

news image

Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...

Read More

adweek | February 28, 2020

news image

PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry’s major platform providers (with regulators peering over their shoulders) are growing increasingly preoccupied with privacy. Last month, Google confirmed it would retire the use of cookies for ad tar...

Read More

BRAND MARKETING

Rakuten Advertising | October 27, 2021

news image

RAKUTEN ADVERTISING'S "ACCELERATE" QUICKENS AFFILIATE MARKETING GROWTH AND FUELS MARKET EXPANSION

Rakuten Advertising has introduced Accelerate, a fully-managed, affiliate marketing program led by experienced analysts leveraging unique data insights, competitive intelligence, custom campaign modeling and publisher matchmaking to optimize performance marketing spend with unprecedented speed. Unlike other affiliate programs, Accelerate assumes the financial risk of testing new publishers, meaning advertisers are guaranteed to only pay for performance. By tapping into the c...

Read More

adexchanger | January 17, 2020

news image

PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads per hour, the lightest ad load in the industry. NBCUniversal will also set strict standards for frequency caps. “Our audiences won&...

Read More

yahoo | January 28, 2020

news image

FRAMEPLAY IS TRANSFORMING VIDEO GAME ADVERTISING

Frameplay a video game advertising company headquartered in San Francisco, CA has announced the release of its new innovative "Intrinsic Virtual Advertising" platform. The company is positioning its software as a new standard in video game advertising and believes its cross-platform functionality (built for PC, Mobile and Console) and "developer first" approach is the key to their success in helping advertisers reach a global audience of nearly 2.6 billion gamers in a manner ...

Read More