Ad 2 San Diego

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Ad 2 San Diego is an organization for people age 32 and under who are members of the San Diego advertising, marketing, and communication community, and those interested in those fields.

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GUMGUM ANNOUNCES THE ACQUISITION OF JUSTPREMIUM AND ACCELERATES GLOBAL EXPANSION

GumGum, JustPremium | August 11, 2021

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GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns. Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen sign...

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FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

fool | January 29, 2020

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Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

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Ad Networks

VIANT NAMED A LEADER IN G2’S DEMAND SIDE PLATFORM GRID®

Viant, G2 | August 02, 2022

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Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall. G2, is one of the world's largest and most trusted software marketplaces, helping businesses discover the right solutions to tackle their business challenges...

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Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

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Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

Read More
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Ad Networks

GUMGUM ANNOUNCES THE ACQUISITION OF JUSTPREMIUM AND ACCELERATES GLOBAL EXPANSION

GumGum, JustPremium | August 11, 2021

GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns. Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen sign...

Read More
news image

FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

fool | January 29, 2020

Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

Read More
news image

Ad Networks

VIANT NAMED A LEADER IN G2’S DEMAND SIDE PLATFORM GRID®

Viant, G2 | August 02, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall. G2, is one of the world's largest and most trusted software marketplaces, helping businesses discover the right solutions to tackle their business challenges...

Read More
news image

Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us