Ad 2 San Diego

Ad Networks

GumGum, JustPremium | August 11, 2021

GumGum, the leader in contextual intelligence technology, announced the acquisition of JustPremium, one of the largest rich media and video ad marketplaces in Europe. Their combined offering makes them one of the only global providers with a unified solution delivering attention-grabbing ad creatives in contextually relevant digital environments across global campaigns. Contextual targeting is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen sign...

fool | January 29, 2020

Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

Ad Networks

Viant, G2 | August 02, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named a Leader in the G2 Grid® Report for Demand Side Platform (DSP), Summer 2022. Products in the Leader quadrant are rated highly by G2 users and have substantial market presence scores overall. G2, is one of the world's largest and most trusted software marketplaces, helping businesses discover the right solutions to tackle their business challenges...

Programmatic Advertising

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...