AdAsia Holdings

bnn | January 13, 2020

Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom she shares daily photos and videos from her life as well as advise about food and best products for cooking. We are living in a «recommendation economy», she says, where someone’s advice is the most potent form of advertising. There are about 300 individuals in Lithuania with a la...

Ad Networks

National CineMedia | February 15, 2022

National CineMedia today announced a strategic partnership with Rad Intelligence (RAD AI), leveraging the power of recommendation and referral with machine learning to drive distribution of advertisers' messages through targeted social influencer networks. RAD AI's marketing platform uses machine learning (ML) and natural language technologies to deliver authentic content specifically tailored for today's savvy audience. The partnership recently completed a year-long t...

YouTube | May 11, 2020

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...

Ad Tech and Martech

Hivestack, mc R&D GmbH (mcrud) | February 01, 2023

On January 31, 2023, Hivestack, the world's top independent programmatic digital out-of-home (DOOH) ad tech firm, has partnered with Germany's biggest passenger TV network provider, mc R&D GmbH (mcrud). mcrud's 5,800 displays on 2,000 public transportation vehicles (subway, bus, and streetcar) may now be purchased programmatically using Hivestack's supply-side platform (SSP). Hivestack will provide local and international advertisers, agencies, and omnichanne...