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IN-GAME ADVERTISING MARKET SEES GROWTH, INCREASED ADVERTISER-VIDEO GAMING COMPANY PARTNERSHIPS DRIVING MARKET GROWTH

ResearchAndMarkets.com | May 26, 2020

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The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth dri...

Read More

AD TECH AND MARTECH

ADKAORA AND ADGAGE STRIKE EXCLUSIVE MULTI-PLATFORM PARTNERSHIP WITH ANZU TO BRING INTRINSIC IN-GAME ADS

AdKaora, AdGage, Anzu | September 22, 2022

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AdKaora, a digital agency specializing in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specializing in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have signed an exclusive partnership in the Italian, Spanish, and Portuguese markets to enhance the Mondadori Group's offering with intrinsic in-game advertising. AdKaora and AdGage have joi...

Read More

TARGETABLE, A VIRTUAL AD AGENCY THAT AUTOMATES LOCAL ADVERTISING ACKNOWLEDGED AS ONE OF THE FASTEST GROWING STARTUPS IN SAN DIEGO

Targetable | May 29, 2020

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Targetable, a virtual ad agency, announced that it has been included on the prestigious "Cool Companies" list for 2020 by Connect w/ San Diego Venture Group. Targetable is the world's first virtual ad agency for retail. Read More

DISPLAY ADVERTISING

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

news image

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More

news image

IN-GAME ADVERTISING MARKET SEES GROWTH, INCREASED ADVERTISER-VIDEO GAMING COMPANY PARTNERSHIPS DRIVING MARKET GROWTH

ResearchAndMarkets.com | May 26, 2020

The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth dri...

Read More
news image

AD TECH AND MARTECH

ADKAORA AND ADGAGE STRIKE EXCLUSIVE MULTI-PLATFORM PARTNERSHIP WITH ANZU TO BRING INTRINSIC IN-GAME ADS

AdKaora, AdGage, Anzu | September 22, 2022

AdKaora, a digital agency specializing in user-centric mobile advertising and proximity marketing, Adgage, a Spanish company specializing in mobile advertising and partially acquired by Mondadori at the end of 2021, and Anzu.io, the world’s most advanced in-game advertising platform, have signed an exclusive partnership in the Italian, Spanish, and Portuguese markets to enhance the Mondadori Group's offering with intrinsic in-game advertising. AdKaora and AdGage have joi...

Read More
news image

TARGETABLE, A VIRTUAL AD AGENCY THAT AUTOMATES LOCAL ADVERTISING ACKNOWLEDGED AS ONE OF THE FASTEST GROWING STARTUPS IN SAN DIEGO

Targetable | May 29, 2020

Targetable, a virtual ad agency, announced that it has been included on the prestigious "Cool Companies" list for 2020 by Connect w/ San Diego Venture Group. Targetable is the world's first virtual ad agency for retail. Read More

news image

DISPLAY ADVERTISING

NATIONAL CINEMEDIA INTEGRATES ISPOT TO MEASURE CINEMA ADVERTISING ALONGSIDE TV

NCM, iSpot.tv | August 26, 2022

National CineMedia, LLC (NCM), America’s largest cinema advertising network, and iSpot, the real-time TV measurement company, today announced a new partnership to enhance NCM’s analytics and measurement capabilities. Using iSpot’s currency grade ad catalog and verification of ad plays for all ads against 40 million Smart TVs in the U.S., NCM can now report on the incremental reach their advertising brings brand and studio customers in addition to linear television.
Read More