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scotsman | March 01, 2020

A Teesside pay-per-click (PPC) advertising agency has expanded across the Border after pushing the button on a Glasgow operation. Mabo said the expansion had “been a long time coming” for the business, which has seen its staff numbers grow to 50-plus over the last six months. Managing director Lee Mabelson said: “Glasgow has similar aspirations as Mabo in the digital world – it wants to become a powerhouse and with those visions matching we see ourselves fitting in nicely...

YouTube | February 21, 2020

President Trump’s reelection campaign has purchased the advertising space on YouTube’s homepage for Election Day. The campaign purchased the website’s masthead on Nov. 3 nationwide, a person familiar with the deal told Bloomberg. While the specifics of the ad buy were not disclosed, the cost of such advertising is estimated from hundreds of thousands of dollars to more than $1 million a day. “In the past, campaigns, PACS and political groups have run various types ...

YouTube | May 11, 2020

YouTube is accelerating its TV-screen ad options. Google’s internal numbers that show sharp growth in consumption on TVs, and there’s been speculation these numbers will remain consistent as COVID-19 keeps consumers at home. ...

Hulu | July 18, 2020

Long-known as a an expensive platform for ads, Hulu is now making a play for small and medium-sized businesses.The company announced a beta launch for a self-service ad platform, with a low minimum budget of just $500.Brands who are whitelisted will find a streamlined, simple interface that walks them through setup and launch.Advertisers choose a date range, audience targeting, budget, and then an area to upload their ad.A dashboard will also show advertisers what they&rs...