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180BYTWO INTEGRATES WITH LINKEDIN TO LEVERAGE 180BYTWO'S UNIFI PLATFORM TO OPTIMIZE LINKEDIN CAMPAIGNS

180byTwo | September 30, 2020

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180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolu...

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BONTERRA ORGANIC VINEYARDS EXPANDS ITS CONSUMER REACH WITH AN ADVERTISING CAMPAIGN

Bonterra Organic Vineyards | August 18, 2020

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Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...

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FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook | May 18, 2020

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Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

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WHY GOOGLE’S DECISION TO WITHHOLD PROGRAMMATIC DATA IS PUSHING

digiday | March 23, 2020

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As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of those advertisers are using their influence over other ad tech vendors to mitigate the risk. The head of display at a U.S. based retailer recently decided they would not buy ads from the world’s la...

Read More

180byTwo | September 30, 2020

news image

180BYTWO INTEGRATES WITH LINKEDIN TO LEVERAGE 180BYTWO'S UNIFI PLATFORM TO OPTIMIZE LINKEDIN CAMPAIGNS

180byTwo, a leading Business-to-Business (B2B) and Account-Based Marketing (ABM) solutions provider, announced a new integration with LinkedIn, the world's largest online professional network, enabling mutual customers to leverage 180byTwo's Unifi Platform to optimize LinkedIn campaigns. 180byTwo's Unifi Platform is the first end-to-end customer intelligence platform built specifically for account-based marketers. Unifi brings together 180byTwo's best-in-class B2B identity resolu...

Read More

Bonterra Organic Vineyards | August 18, 2020

news image

BONTERRA ORGANIC VINEYARDS EXPANDS ITS CONSUMER REACH WITH AN ADVERTISING CAMPAIGN

Bonterra Organic Vineyards, America's leading organic winery, is expanding its consumer reach with an advertising campaign launching today that puts the brand's sustainable ethos and environmental credentials in the spotlight. Developed by Chattanooga, Tennessee-based Humanaut, the agency known for lifting the visibility of organic consumer brands, Bonterra's digitally focused "Tastes Like Saving the Planet" campaign is a departure from traditional mass-media wine promotion...

Read More

Facebook | May 18, 2020

news image

FACEBOOK BUYS GIPHY TO INTEGRATE IT WITH INSTAGRAM SERVICE

Facebook announces the acquisition of Giphy, along with plans to integrate it with other services such as Instagram. Facebook is acquiring Giphy, one of the most popular GIF-sharing sites on the web, in a deal that’s reportedly valued at $400 million....

Read More

digiday | March 23, 2020

news image

WHY GOOGLE’S DECISION TO WITHHOLD PROGRAMMATIC DATA IS PUSHING

As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of those advertisers are using their influence over other ad tech vendors to mitigate the risk. The head of display at a U.S. based retailer recently decided they would not buy ads from the world’s la...

Read More