Adinnovation

Advertiser Platforms

AdPlayer.Pro | August 23, 2022

AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology. According to the official announcement, some of the recently implemented enhancements touched upon: oRTB Demand integration & setup; outstream player API; implementation of third-party brand safety solutions, and more. As Anton Liaskovskyi, CEO of A...

Google | April 20, 2020

Today Google updated the information on the COVID-19 small and medium-sized business ad credit that was originally announced at the end of March. Who is an Eligible SMB? Google states that a small or medium-sized business is pre-identified business type by them, and already have a global team that helps these customers daily. The main eligibility requirement within that subset of advertisers is they must have spent on Google Ads: 10 out of the last 12 months in 2019 AND In January and/or Februar...

Ad Tech and Martech

Upsolver | December 01, 2022

Upsolver, the company dedicated to making data in motion accessible to every data practitioner, announced support for the AWS for Advertising and Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation. AWS for Advertising and Marketing is an initiative featuring services and solutions purpose-built to meet the needs of advertising agencies, marketers, publishers, ad technology providers, and analytics service providers. The ...

Mobile Advertising

Entravision, Anzu | April 21, 2022

Entravision (NYSE: EVC), a leading global advertising solutions, media and technology company, today announced that it has become the exclusive partner in Latin America for Anzu.io, one of the world’s most advanced in-game advertising platforms. Entravision, through its business unit Entravision-Cisneros Interactive, will exclusively represent Anzu in 18 Latin American markets, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-w...