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ADVERTISING IN A WORLD OF CONSUMER DISTRUST

gulfnews | January 19, 2020

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We are already witnessing a glimpse of forward-looking governance with countries like the UAE and Saudi Arabia easing regulations on visit visas. Presumably, it will have a positive impact on overall mobility, commerce and, perhaps, migration. Many industries including retail, entertainment or even cross-border payments are likely to benefit. However, at the moment the whole world feels a bit chaotic, provoking anxiety across corporate boardrooms. While in part this can be blamed on the global c...

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Mobile Advertising

74% OF CONSUMERS USE MOBILE ADS TO DISCOVER NEW APPS ACCORDING TO IRONSOURCE REPORT

ironSource | September 08, 2022

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ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...

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Ad Tech and Martech

IPSOS MMA AND ADFORM PARTNER TO LEVERAGE FIRST-PARTY DATA FOR UNIFIED MARKETING MEASUREMENT AND OPTIMIZATION

Ipsos MMA, Adform | September 20, 2022

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Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform's ID Fusion solution. This approach integrates first-party data signals across the digital media ecosystem to build consumer journeys without the need for third-party cookies. This unique partnership will help advertisers futurep...

Read More

Display Advertising

SHARETHROUGH ANNOUNCES GREEN MEDIA SUMMIT 2023 FOR SUSTAINABLE ECOSYSTEM

Sharethrough | March 15, 2023

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On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem. The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest tre...

Read More
news image

ADVERTISING IN A WORLD OF CONSUMER DISTRUST

gulfnews | January 19, 2020

We are already witnessing a glimpse of forward-looking governance with countries like the UAE and Saudi Arabia easing regulations on visit visas. Presumably, it will have a positive impact on overall mobility, commerce and, perhaps, migration. Many industries including retail, entertainment or even cross-border payments are likely to benefit. However, at the moment the whole world feels a bit chaotic, provoking anxiety across corporate boardrooms. While in part this can be blamed on the global c...

Read More
news image

Mobile Advertising

74% OF CONSUMERS USE MOBILE ADS TO DISCOVER NEW APPS ACCORDING TO IRONSOURCE REPORT

ironSource | September 08, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today presents its MobileVoice® reports: The Modern Mobile Consumer 2022: App Discovery and Monetization. The reports, available in two versions — one for app marketers and one for monetization managers — provide data around the app discovery habits of consumers, and dive into which types of ads are preferred, how often they use their downloaded apps, why they use their apps and more. ironSource’s data ...

Read More
news image

Ad Tech and Martech

IPSOS MMA AND ADFORM PARTNER TO LEVERAGE FIRST-PARTY DATA FOR UNIFIED MARKETING MEASUREMENT AND OPTIMIZATION

Ipsos MMA, Adform | September 20, 2022

Ipsos MMA, a recognized leader in measuring and optimizing advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its Unified Marketing Measurement and Optimization, leveraging Adform's ID Fusion solution. This approach integrates first-party data signals across the digital media ecosystem to build consumer journeys without the need for third-party cookies. This unique partnership will help advertisers futurep...

Read More
news image

Display Advertising

SHARETHROUGH ANNOUNCES GREEN MEDIA SUMMIT 2023 FOR SUSTAINABLE ECOSYSTEM

Sharethrough | March 15, 2023

On March 14, 2023, Sharethrough, a global independent ad exchange, is organizing the Green Media Summit 2023 in New York City on April 13. The event will highlight the impact of environmental awareness in media and the digital advertising industry's role in building a sustainable media ecosystem. The conference will feature keynotes, panels, and fireside chats from ad tech leaders, industry decision-makers, and sustainability experts. The event will talk about the latest tre...

Read More

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Advertiser Campaign Management, CMO Strategy

Next-gen Sales: Power of Advanced Quote Management Providers

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us