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IAB: DESPITE RISING OBSTACLES, US DIGITAL AD SALES SOARED IN 2021

IAB, PwC | April 13, 2022

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In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the g...

Read More

AD NETWORKS

MEDICX HEALTH AND MADHIVE LAUNCH PROGRAMMATIC OTT SOLUTION FOR THE HEALTHCARE INDUSTRY

Medicx Health | January 20, 2022

news image

Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry. As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content. OTT advertising combines digital advertising's targeting capabilities with linear TV's broad reach and scale, providing advertisers the opportunity to reach...

Read More

MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

axios | February 04, 2020

news image

Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

Read More

ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

news image

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

Read More
news image

AD NETWORKS

IAB: DESPITE RISING OBSTACLES, US DIGITAL AD SALES SOARED IN 2021

IAB, PwC | April 13, 2022

In 2021 the US saw exponential growth in digital advertising. The Internet Advertising Revenue report by IAB (Interactive Advertising Bureau) and PwC reveals that digital advertising in the US increased by 35.4% year on year to $189.3 billion in 2021. This growth is significant considering that it is the highest level of growth for the sector since 2006. Compared to 2020's 12.2% growth, the 2021's revenue growth for the industry is nearly three times greater and more than two times the g...

Read More
news image

AD NETWORKS

MEDICX HEALTH AND MADHIVE LAUNCH PROGRAMMATIC OTT SOLUTION FOR THE HEALTHCARE INDUSTRY

Medicx Health | January 20, 2022

Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry. As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content. OTT advertising combines digital advertising's targeting capabilities with linear TV's broad reach and scale, providing advertisers the opportunity to reach...

Read More
news image

MEDIA EXECUTIVES PRESSURE ADVERTISERS ON QUALITY NEWS

axios | February 04, 2020

Media executives are ramping up the public pressure on companies to invest in advertising against quality news. Between the lines: It's one of the biggest complaints news publishers have privately mentioned to Axios over the past year. While the the Trump presidency was at first seen as a boon to news companies, media executives now call it a growing liability to their ad businesses. Why it matters: News content can be tricky for advertisers to navigate, but media executives argue that it...

Read More
news image

ADVERTISER PLATFORMS

UPWAVE ANNOUNCES STRATEGIC PARTNERSHIP WITH KINETIQ TO HELP MARKETERS MEASURE IMPACT OF SPONSORSHIP ADVERTISING DOLLARS

Upwave | May 21, 2022

Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV intelligence platform. Through this collaboration, Upwave will layer its brand measurement data with Kinetiq’s TV intelligence data, providing real-time data and metrics around sponsorship investments. Kinetiq’s technology recognizes and measures the number of times, location and duration of brand sponsorship campaigns via the identification of logo placement...

Read More