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NUMERATOR LAUNCHES ADVERTISING AND PROMOTIONS INDICES FOR COVID-19 IMPACT

Numerator | April 21, 2020

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Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...

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SKIPPY® PEANUT BUTTER TEAM ANNOUNCES NEW ADVERTISING CAMPAIGN - "GO TO YOUR SKIPPY® PLACE™"

SKIPPY | June 22, 2020

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There are as many versions of "happy places" as there are people who have them, but if you're a peanut butter lover, only one escape will do: Go To Your SKIPPY® Place™.That's the premise of the new ad campaign launched today by the makers of SKIPPY® peanut butter. The national campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and a peanut butter snack."More than ever, we ...

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VIACOMCBS AND FOXTEL MEDIA END ADVERTISING REPRESENTATION PARTNERSHIP

ViacomCBS | February 17, 2020

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ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014. Foxtel Media will continue to receive all sales bookings for ViacomCBS subscr...

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Display Advertising

TAPTAP INTEGRATES WITH HIVESTACK REDOUBLING DOOH ACCESS THROUGH ITS OMNICHANNEL DSP

Taptap, Hivestack | October 10, 2022

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Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. With the addition of Hivestack, one of the largest independent programmatic DOOH ad tech companies, along with SSPs, Broadsign, and VIOOH, nearly all of the global DOOH inventory on the market is available ...

Read More
news image

NUMERATOR LAUNCHES ADVERTISING AND PROMOTIONS INDICES FOR COVID-19 IMPACT

Numerator | April 21, 2020

Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...

Read More
news image

SKIPPY® PEANUT BUTTER TEAM ANNOUNCES NEW ADVERTISING CAMPAIGN - "GO TO YOUR SKIPPY® PLACE™"

SKIPPY | June 22, 2020

There are as many versions of "happy places" as there are people who have them, but if you're a peanut butter lover, only one escape will do: Go To Your SKIPPY® Place™.That's the premise of the new ad campaign launched today by the makers of SKIPPY® peanut butter. The national campaign was created to remind people that no matter what else is going on, you deserve to give yourself an occasional timeout and a peanut butter snack."More than ever, we ...

Read More
news image

VIACOMCBS AND FOXTEL MEDIA END ADVERTISING REPRESENTATION PARTNERSHIP

ViacomCBS | February 17, 2020

ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick Jr., MTV Music and MTV Dance branded subscription television channels and digital platforms in Australia since July 2014. Foxtel Media will continue to receive all sales bookings for ViacomCBS subscr...

Read More
news image

Display Advertising

TAPTAP INTEGRATES WITH HIVESTACK REDOUBLING DOOH ACCESS THROUGH ITS OMNICHANNEL DSP

Taptap, Hivestack | October 10, 2022

Taptap Digital and Hivestack finalise a new integration through which advertisers and marketers can activate Hivestack’s premium DOOH inventory programmatically via Taptap’s Sonata platform, an omnichannel demand side platform (DSP) powered by location intelligence. With the addition of Hivestack, one of the largest independent programmatic DOOH ad tech companies, along with SSPs, Broadsign, and VIOOH, nearly all of the global DOOH inventory on the market is available ...

Read More