Admotion S.R.L.

admotion.com

Admotion is a software company focused on developments for online digital marketing (RichMedia, e-Commerce). We operate in the AMER and EMEA regions mostly with 100+ employees. Our staff includes Engineers, Programmers, Network Administrators and Business Managers.

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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

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While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

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ADVERTISER PLATFORMS

VIBENOMICS AND IRI JOIN FORCES TO MEASURE THE DIRECT SALES IMPACT OF EXPOSURE TO AUDIO OUT-OF-HOME ADVERTISING

Vibenomics | December 15, 2020

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Vibenomics, an location-based Audio Out-of-Home™ (AOOH) advertising and experience organization, today declares its partnership with IRI®, a worldwide pioneer in imaginative arrangements and administrations for shopper, retail and media organizations. Together, Vibenomics and IRI unite to measure the direct sales effect of presentation to Audio OOH advertising while at the same time offering advertisers exclusive access to SKU-level granularity for both pre-crusade practicality and pos...

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AD NETWORKS

DOUBLEVERIFY TO PROVIDE THIRD-PARTY MEASUREMENT TOOLS TO BEST BUY AND ITS IN-HOUSE MEDIA NETWORK, BEST BUY ADS

DoubleVerify | September 30, 2022

news image

DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurem...

Read More

ADVERTISER PLATFORMS

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

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Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

Read More
news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More
news image

ADVERTISER PLATFORMS

VIBENOMICS AND IRI JOIN FORCES TO MEASURE THE DIRECT SALES IMPACT OF EXPOSURE TO AUDIO OUT-OF-HOME ADVERTISING

Vibenomics | December 15, 2020

Vibenomics, an location-based Audio Out-of-Home™ (AOOH) advertising and experience organization, today declares its partnership with IRI®, a worldwide pioneer in imaginative arrangements and administrations for shopper, retail and media organizations. Together, Vibenomics and IRI unite to measure the direct sales effect of presentation to Audio OOH advertising while at the same time offering advertisers exclusive access to SKU-level granularity for both pre-crusade practicality and pos...

Read More
news image

AD NETWORKS

DOUBLEVERIFY TO PROVIDE THIRD-PARTY MEASUREMENT TOOLS TO BEST BUY AND ITS IN-HOUSE MEDIA NETWORK, BEST BUY ADS

DoubleVerify | September 30, 2022

DoubleVerify (“DV”), (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced it is working with Best Buy Ads, the consumer electronic retailer’s in-house retail media network (RMN). Through this work, DV will provide robust measurement tools for both partners of Best Buy Ads and the brand’s own ad campaigns. “We are excited to work with Best Buy to bring independent, third-party measurem...

Read More
news image

ADVERTISER PLATFORMS

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

Read More