AdParlor

Creative At Scale: AdParlor's combination of smart, creative people and proprietary technology uncovers valuable insights, leading to smarter, higher performing creative. Our unique approach to creative results in as many iterations (we're talking 100s of thousands) of static images and video as needed to best support a people-based marketing strategy for our clients.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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FOURTHWALL MEDIA LAUNCHES ADAPT TO CROSS-PLATFORM ONBOARD CAMPAIGNS

FourthWall Media | June 02, 2020

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Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns. FourthWall Media®, a leader in television analytics, has intro...

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GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

news image

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

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ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

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Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More

MOBILE ADVERTISING

ADVERTY AND INMOBI INTRODUCE IN-GAME ADS FOR GLOBAL BRANDS AND AGENCIES

Adverty, InMobi | April 28, 2021

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Adverty AB, the world's leading in-game platform for advertisers, agencies, and game developers, and InMobi, the world's leading independent marketing cloud, announced today the official launch of in-game ads on InMobi Exchange. Using Adverty's multi-patented in-game ad technology, brands and agencies around the world will be able to target premium mobile users with advertisements that blend into the game environment, such as electronic advertisement boards in an e-sports arena or th...

Read More
news image

FOURTHWALL MEDIA LAUNCHES ADAPT TO CROSS-PLATFORM ONBOARD CAMPAIGNS

FourthWall Media | June 02, 2020

Platform Combines Viewing and Advertising Data from Smart TVs and Set-Top Boxes Across All US Markets, and Now Includes Adapt™ to Onboard Linear, Addressable, and Digital Ad Campaigns. FourthWall Media®, a leader in television analytics, has intro...

Read More
news image

GOOGLE ADDS TWO DYNAMIC FEATURES TO RESPONSIVE SEARCH ADS

Google | July 16, 2020

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.Google has announced it’s increasing the features of their responsive ads today by adding two features: location insertion and countdown customizers.There are also now improved copy suggestions and recommendations, and the launch of cross-campaign asset reporting.What are Responsive Search Ads?Commonly called &l...

Read More
news image

ADLUCENT'S LIFT MENTALITY TECHNOLOGY MEASURES ADVERTISING ROI

ADLUCENT | September 21, 2020

Effectively measuring return on investment is a prime concern of every marketer, but getting a precise answer is elusive. In response, Adlucent, the Austin-based performance digital agency, has developed Lift Mentality, an incrementality-testing technology that helps advertisers understand the impact of specific marketing channels on their bottom line. Lift Mentality enables marketers across the e -commerce marketplace to answer their most pressing question, "How effective is my advertising...

Read More
news image

MOBILE ADVERTISING

ADVERTY AND INMOBI INTRODUCE IN-GAME ADS FOR GLOBAL BRANDS AND AGENCIES

Adverty, InMobi | April 28, 2021

Adverty AB, the world's leading in-game platform for advertisers, agencies, and game developers, and InMobi, the world's leading independent marketing cloud, announced today the official launch of in-game ads on InMobi Exchange. Using Adverty's multi-patented in-game ad technology, brands and agencies around the world will be able to target premium mobile users with advertisements that blend into the game environment, such as electronic advertisement boards in an e-sports arena or th...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us