AdParlor

Belkins
Creative At Scale: AdParlor's combination of smart, creative people and proprietary technology uncovers valuable insights, leading to smarter, higher performing creative. Our unique approach to creative results in as many iterations (we're talking 100s of thousands) of static images and video as needed to best support a people-based marketing strategy for our clients.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty | August 26, 2020

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Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

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73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

martechadvisor | February 13, 2020

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Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Read More

AD NETWORKS

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Facebook | February 16, 2021

news image

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More

AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

news image

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

Adverty | August 26, 2020

news image

ADVERTY COMPLETES INTEGRATION WITH US-BASED DIGITAL ADVERTISING TECHNOLOGY PLATFORM SMAATO

Adverty AB (publ) has completed the technical integration with US-based Smaato's Digital Advertising Technology Platform, which gives publishers and app developers control over their monetization strategy when delivering ads to mobile apps and games. The partnership enables Smaato's wide range of global buy-side partners and advertisers to access Adverty's new seamless in-game ad inventory at scale.Adverty, the leading in-game platform for advertisers, agencies and content crea...

Read More

martechadvisor | February 13, 2020

news image

73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of over 1,000 U.S. retail brand leaders, and outlines how they navigate and position themselves in an Amazon-led e-commerce landscape. The study found that nearly three-quarters (73%) of brands selling o...

Read More

AD NETWORKS

Facebook | February 16, 2021

news image

MARYLAND APPROVES THE FIRST STATE TAX ON DIGITAL ADS FROM FACEBOOK, GOOGLE

Maryland has approved the country's first tax on the revenue brought in from digital advertisements placed by companies like Facebook, Google, and Amazon. On Friday, the State Senate voted to override the governor's veto of the measure following a similar vote from the House of Delegates, The New York Times reports. The measure is expected to generate as much as $250 million in its first year. There do appear to be legal risks to the measure, which will like...

Read More

AD TECH AND MARTECH

Google | March 16, 2021

news image

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More