AdParlor

Advertiser Campaign Management

Business Wire | May 19, 2023

Snowplow, the global leader in data creation, today announced the launch of a dynamic new solution for measuring the effectiveness of advertising campaigns. Called Attribution Modeling, the solution Powered by Snowflake, gives clients real-time insights into advertising performance, enabling essential campaign optimization in near-real time. By building Attribution Modeling on Snowflake, Snowplow is able to empower direct-response advertisers to gain insights into conversion jou...

Advertiser Campaign Management

Yahoo, Comscore | August 22, 2022

Yahoo today announced a partnership with Comscore (Nasdaq: SCOR) to give Yahoo DSP advertisers additional and enhanced brand safety and suitability controls for connected TV (CTV) campaigns. Additionally, contextual segments - leveraging categories like TV genre - support campaign relevancy and reach within identity-less CTV app environments. “The CTV landscape continues to see tremendous growth, and as spend increases, advertisers want to ensure content suitab...

Q BioMed Inc. | November 21, 2020

Q BioMed Inc., announces that the advertising effort for Strontium89 (Strontium Chloride Sr-89 Injection, USP), the Company's FDA affirmed treatment that objectives agonizing bone metastases, has been chosen for consideration in Ads of the World, a cautiously curated chronicle of the world's best innovative missions. The choice models for consideration directs that lone the most elevated type of innovative work gets distributed. Strontium89, the radiotherapy with almost 30...

Social Media Advertising

ShopLiftr | July 12, 2022

High inflation and market instability have created severe problems for both marketers and consumers in the grocery industry. CPG marketers are struggling to reach their core consumer base effectively on compressed advertising budgets, and shoppers are increasingly forced to make economic decisions that impact which products they buy and how often. ShopLiftr enables brands to maximize marketing dollars by reaching shoppers in real-time to present critical savings at places they shop via innovativ...