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Advertiser Platforms

VideoAmp, HyphaMetrics | October 14, 2021

Software and data platform, VideoAmp, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled-garden panel, to provide cross-screen audience measurement solutions for VideoAmp clients. The partnership will integrate HyphaMetrics’ omni-channel cross-device panel measurement with VideoAmp’s commingled TV viewership data to facilitate cutting edge audience insights. “At VideoAmp we see panels as an importan...

Ad Tech and Martech

AiAdvertising, GloriFi | October 31, 2022

AiAdvertising, Inc. (OTC: AIAD), a next-generation AdTech company focused on harnessing the power of artificial intelligence (AI) and machine learning (ML) to eliminate waste and maximize the return on digital ad spend, today announced it has signed an agreement with GloriFi. Through the collaboration, AiAdvertising will implement its Campaign Performance Platform (CPP) to build upon GloriFi’s hugely successful soft launch with their co-founder Candace Owens. AiAdvertising’s CPP is t...

Advertiser Campaign Management

Adform | September 03, 2021

Adform FLOW, the only global, independent, and fully integrated advertising platform built for modern marketing, has won the prestigious Red Dot Design Award for outstanding Communication Design in the Interface and User Experience category. True to the competition’s guiding principle, ‘in search of good design and creativity’, the international judging panel of 24 members assessed Adform FLOW for excellence in idea, form, and impact. Factors evaluated included o...

somagnews | April 15, 2020

The new type of coronavirus epidemic, which negatively affects all areas of life, also causes great negativities in the advertising industry. There is a big drop in the number of advertisers to giant companies like Facebook and Google With the development of technology and the increase in consumption, there is an incredible increase in the advertising sector. So much so that Google and Facebook have managed to triple the number of advertising businesses in the past 5 years. The coronavirus epide...