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AdQuick.com | November 11, 2020
AdQuick.com, the North American pioneer in out-of-home promoting programming, declared the launch of AdQuick Self-Service, another contribution that gives people, sponsors and their offices admittance to countless bits of out-of-home media through a natural guide based, UI and online business style checkout. By smoothing out complicated work processes, AdQuick Self-Service enables clients to rapidly add out-of-home media to balance their omni-channel crusades. "While today...
techcrunch | June 22, 2021
Facebook’s efforts to bring advertising to the Oculus virtual reality platform it has spent billions of dollars building out doesn’t seem to be off to a great start. The company announced last week that they were planning to roll out their first in-game ads inside the title “Blaston” from the prolific VR game developer Resolution Games, and just days later the game studio has shared that after hearing an earful from users they’ve decided to abandon th...
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Frameplay | November 18, 2021
Frameplay, the global leader in enabling intrinsic in-game advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, today announced the launch of a first-to-market impression to conversion attribution campaign in a mobile video game environment for a leading powersports company. The results of the first-ever impression to conversion campaign proved to be extremely successful, with a 2% view-through attribution rate. For c...
Adform, PwC | July 28, 2022
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party cookies to be discontinued in 2023, advertisers and publishers are struggling to reach their audiences online in a consistent, transparent, and privacy-compliant way. Many publishers are ad...
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