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adQuadrant is a team of leading customer acquisition experts, marketers, and creatives, that work to address the key fundamentals necessary to profitably scale customer acquisition and retention.

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AD TECH AND MARTECH

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

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Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

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MOBILE ADVERTISING

INMOBI AND HUMAN PARTNER TO KEEP MOBILE IN-APP ADVERTISING SECURE AND HUMAN

InMobi, HUMAN Security, Inc. | August 25, 2021

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HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced a partnership with InMobi, a leading provider of marketing and monetization technologies that fuel industries around the world. The partnership, which includes a direct integration with HUMAN’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with r...

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IN-GAME ADVERTISING MARKET SEES GROWTH, INCREASED ADVERTISER-VIDEO GAMING COMPANY PARTNERSHIPS DRIVING MARKET GROWTH

ResearchAndMarkets.com | May 26, 2020

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The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth dri...

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MARKETRON PITCH INTRODUCES A ROBUST NEW SOCIAL MEDIA FEATURE FOR PITCH, ONE OF THE COMPANY’S DIGITAL ADVERTISING PLATFORM

Marketron | October 13, 2020

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Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced a robust new social media feature for Pitch, one of the company’s digital advertising platforms. Pitch offers a powerful set of tools and resources for broadcast sales teams to create, execute and manage digital campaigns that maximize their clients’ online advertising reach. Now, Pitch makes it easy and seamless to build proposals integrating Facebook, Instagram and Face...

Read More

AD TECH AND MARTECH

LUMA Partners | April 08, 2021

news image

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

Read More

MOBILE ADVERTISING

InMobi, HUMAN Security, Inc. | August 25, 2021

news image

INMOBI AND HUMAN PARTNER TO KEEP MOBILE IN-APP ADVERTISING SECURE AND HUMAN

HUMAN Security, Inc. (formerly White Ops), a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human, today announced a partnership with InMobi, a leading provider of marketing and monetization technologies that fuel industries around the world. The partnership, which includes a direct integration with HUMAN’s MediaGuard solution, enforces both companies’ commitment to building a transparent and fraud-free in-app advertising ecosystem with r...

Read More

ResearchAndMarkets.com | May 26, 2020

news image

IN-GAME ADVERTISING MARKET SEES GROWTH, INCREASED ADVERTISER-VIDEO GAMING COMPANY PARTNERSHIPS DRIVING MARKET GROWTH

The in-game advertising market is poised to grow by $ 10.97 bn during 2020-2024 progressing at a CAGR of 20% during the forecast period. This report on the in-game advertising market provides a holistic analysis, market size and forecast, trends, growth dri...

Read More

Marketron | October 13, 2020

news image

MARKETRON PITCH INTRODUCES A ROBUST NEW SOCIAL MEDIA FEATURE FOR PITCH, ONE OF THE COMPANY’S DIGITAL ADVERTISING PLATFORM

Marketron, the leading provider of enterprise revenue management and digital software solutions, today introduced a robust new social media feature for Pitch, one of the company’s digital advertising platforms. Pitch offers a powerful set of tools and resources for broadcast sales teams to create, execute and manage digital campaigns that maximize their clients’ online advertising reach. Now, Pitch makes it easy and seamless to build proposals integrating Facebook, Instagram and Face...

Read More