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PR Newswire | April 25, 2023
Today, UM, a global media agency network of IPG Mediabrands, announced an industry-first partnership with Roku, Inc., the #1 TV streaming platform in the U.S., Canada, and Mexico*, that will provide the agency and its sister agencies exclusive solutions to measure unrated, minority-owned networks for the first time. The deal provides planning and investment teams with access to critical linear TV data ahead of the 2023 TV Upfronts, giving smaller, minority-owned networks opportunity alongs...
Display Advertising, Retargeting
PureCars | January 30, 2023
PureCars, the leading supplier of digital marketing technology and services for automobile dealers, announced the official introduction of streaming audio advertising services through Spotify. As a result of this strategic partnership, Spotify advertising is now part of PureCars' product portfolio, making it easier for its North American customers to access Spotify's engaged, young audience.
CEO at PureCars, Stephane Ferri, said, "Our collaboration with Spotify adds p...
Business Wire | June 08, 2023
Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced that Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, is enabling marketers to streamline and consolidate advertising across all audio segments – podcast, streaming and now terrestrial broadcast radio via the Triton Audio Marketplace. ...
Triton Digital | October 06, 2022
Triton Digital®, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, today announced a new version of its advertising platform, Tap. The enhanced version, now available to all clients, provides a more fluid experience throughout the entire lifecycle of audio ad campaigns – from planning to billing – simplifying publisher workflows and enabling increased revenue opportunities and a better listener experience.
Ad Tech and Martech
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