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ADVERTISER CAMPAIGN MANAGEMENT

TIKTOK INTRODUCES TIKTOK PULSE AHEAD OF NEWFRONTS

TikTok | May 06, 2022

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TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures bus...

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SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

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The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

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AD NETWORKS

MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

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Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

ADVERTISER PLATFORMS

TABOOLA AND DOUBLEVERIFY PARTNER ON BRAND SAFETY AND SUITABILITY TARGETING CONTROLS

Taboola, DoubleVerify | August 27, 2021

news image

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

TIKTOK INTRODUCES TIKTOK PULSE AHEAD OF NEWFRONTS

TikTok | May 06, 2022

TikTok, a short video platform, introduces TikTok Pulse for advertisers, offering premium positioning to the brands in the 'For you' section. TikTok has been a real help for brands to participate in and capitalize on gen Z trends. Advertisers get the opportunity to be creative on the platform and engage with much diverse audience. TikTok has announced TikTok Pulse ahead of its 2022 IAB NewFronts presentation. A new contextual advertising solution assures bus...

Read More
news image

SEC MEMBER: ADVERTISING RULE OVERHAUL MAY BE TOO VAGUE

investmentnews | March 05, 2020

The agency released the proposed amendments in November, marking the first attempt to update the requirements since 1961. Under the proposed rule, the SEC would allow advisers to post testimonials, endorsements and third-party ratings on social media. The effort to bring adviser advertising regulations into the internet era was mostly welcomed by adviser trade associations. But in comment letters last month, they also expressed concern that it was too expansive and unclear in certain areas. SEC ...

Read More
news image

AD NETWORKS

MOBILE CAMPAIGNS IN INDIA DELIVER STRONGER RESULTS IN H1 2021, ACCORDING TO IAS MEDIA QUALITY REPORT

Integral Ad Science | October 19, 2021

Brand risk and ad fraud rates in India ranked below the global average Viewability on mobile environments increased in India MUMBAI, 19 October 2021: Today, Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released its Read More

news image

ADVERTISER PLATFORMS

TABOOLA AND DOUBLEVERIFY PARTNER ON BRAND SAFETY AND SUITABILITY TARGETING CONTROLS

Taboola, DoubleVerify | August 27, 2021

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced a partnership with DoubleVerify, a leading software platform for digital media measurement, data and analytics. With this launch, Taboola’s advertiser partners, including performance marketers, brands and media agencies, will receive access to DV’s standard brand safety and suitability targeting technology, allowing for control over the q...

Read More

Resources

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SOCIAL MEDIA ADVERTISING

AI Ad Campaigns for Improved Ad Targeting

Article

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DISPLAY ADVERTISING

Connected TV - ALPHA KONNECT

Whitepaper

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AD TECH AND MARTECH

The Future of Marketing

Video

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SOCIAL MEDIA ADVERTISING

AI Ad Campaigns for Improved Ad Targeting

Article

resource image

DISPLAY ADVERTISING

Connected TV - ALPHA KONNECT

Whitepaper

resource image

AD TECH AND MARTECH

The Future of Marketing

Video

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us