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barrietoday | February 12, 2020

Pattison Outdoor, Canada’s leading out-of-home advertising company has introduced Barrie Transit to its extensive portfolio. The three-year contract commences Feb. 29, 2020, where Pattison will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes with conventional and specialized transit services for commuters with mobility restrictions. This new-found partnership will provide the opportunity for advertisers to reach mass audiences through vari...

seroundtable | January 16, 2020

Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry standards in digital advertising, we’ve determined that prominence metrics give a much clearer view of your prominence on the page than average position does. In an effort to limit confusion and all...

AD NETWORKS

YouTube | January 12, 2021

YouTube is turning post-roll ads on naturally for all recordings that are qualified to serve ads. YouTube instructs makers with respect to this adjustment in the principal news update of the year on its Creator Insider channel. A "monetizing" maker is somebody who has applied for, and been acknowledged into, the YouTube Partner Program (YPP). Makers who have a place with the YPP can run ads in their videos and acquire a cut of the income dep...

ADVERTISER PLATFORMS

MetaGod | February 10, 2022

MetaGod, the London-based start-up, has announced the launch of its Gamefi and metaverse platform whereby it develops a complete ecosystem with a digitally rendered 3D virtual reality-based metaverse. It offers users the sole authority to create, build, and control their own metaverse focused on gamification, social interaction, entertainment, and play-to-earn. Since the last few years, the world has been witnessing an internet evolution greater than the innovations from the DotCo...