Advert Digital Mantra Pvt Ltd

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Advert Digital Mantra is dedicated to creating, building and energizing brands. With a blend of purpose-driven creativity, brand marketing acumen, Mobile, Research and digital media prowess, we deliver programming that creates powerful connections between people and products. For every client challenge, we customize teams to best deliver success. We create programs that are pitch-perfect, eliciting each brand’s mission and charm.

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BRAND MARKETING

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

Digital Shelf Institute | December 21, 2020

news image

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More

IAS HOLIDAY SHOPPING DATA SHOWS CONTEXTUALLY RELEVANT ADS WILL BE KEY FOR ADVERTISERS THIS HOLIDAY SEASON

Integral Ad Science | September 23, 2020

news image

Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight ...

Read More

GOOGLE BANS NEARLY 600 ANDROID APPS, CITES ‘DISRUPTIVE ADS’

medium | February 24, 2020

news image

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...

Read More

AMPLIFYER PARTNERED WITH MINT MEASURE ALLOWING ADVERTISERS TO MAKE MORE EFFICIENT MEDIA ALLOCATIONS AND OPTIMIZATIONS

Amplifyer | July 08, 2020

news image

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...

Read More

BRAND MARKETING

Digital Shelf Institute | December 21, 2020

news image

NEW DIGITAL SHELF INSTITUTE ANNOUNCES RELEASE OF NEW STUDY, "THE FULL REVENUE IMPACT OF RETAILER AD PLATFORMS"

The Digital Shelf Institute, the commerce community for manufacturers, reported the arrival of new study, "The Full Revenue Impact of Retailer Ad Platforms." Generated through bits of knowledge and anonymized information from many internet business and digital leaders brands brands, the exploration was worked around a common question, "What is the total value of my retail media spend?" and offers another system for ascertaining how retail advertising investments positively im...

Read More

Integral Ad Science | September 23, 2020

news image

IAS HOLIDAY SHOPPING DATA SHOWS CONTEXTUALLY RELEVANT ADS WILL BE KEY FOR ADVERTISERS THIS HOLIDAY SEASON

Integral Ad Science (IAS), the global leader in digital ad verification, today released results from its 2020 consumer study on holiday shopping habits. Key findings from the study show that this year consumers are relying on online shopping and digital ads to find the perfect gifts for their friends and families this holiday season. Given the effects of the global pandemic and accompanying social distancing measures, consumer habits are shifting to account for these new realities. Almost eight ...

Read More

medium | February 24, 2020

news image

GOOGLE BANS NEARLY 600 ANDROID APPS, CITES ‘DISRUPTIVE ADS’

Android devices are more secure than ever. Some developers, though, are continuing to release malicious apps. In a blog post, Google announced that nearly 600 apps were removed from the Play Store after violating its disruptive ads and disallowed interstitial policies. There’s an ongoing effort to stop these apps from entering the Play Store and getting distributed on a large number of smartphones and tablets. It’s all part of mobile ad fraud, which Google labels as an industry-wide ...

Read More

Amplifyer | July 08, 2020

news image

AMPLIFYER PARTNERED WITH MINT MEASURE ALLOWING ADVERTISERS TO MAKE MORE EFFICIENT MEDIA ALLOCATIONS AND OPTIMIZATIONS

Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced today that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market actionable insights, such as Unique Reach (uCPM), to allow advertisers to make more efficient media allocations and optimizations. Additional...

Read More