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Online and Offline Marketing Services Company. We specialize in ATL, BTL and TTL Marketing Services.

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Programmatic Advertising

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

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Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

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FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

fool | January 29, 2020

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Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

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Advertiser Platforms

LOOP MEDIA, INC. RELEASES HIGHLY OPTIMIZED NEW INTERFACE FOR ITS DOOH LOOP PLAYER FOR BUSINESSES

Loop Media, Inc. | August 25, 2022

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Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and contr...

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Advertiser Campaign Management

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

news image

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

Read More
news image

Programmatic Advertising

OUTBRAIN STRATEGICALLY MOVES TO EXPAND AD INVENTORY, BEGINS ROLL OUT OF NEW NATIVE HEADER BIDDING SOLUTION

Outbrain | December 10, 2021

Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement. Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...

Read More
news image

FACEBOOK USERS ARE SEEING FEWER ADS AND CLICKING MORE

fool | January 29, 2020

Facebook doesn't have any more room to squeeze more advertisements into its news feed without negatively affecting its user engagement. It hit that sticking point over three years ago, but it hasn't stopped the company from growing its ad revenue. The social media company has been able to overcome the challenge by growing active advertisers and improving its targeting and measurement capabilities. In turn, users see more relevant ads, and they're more likely to click on them. More cl...

Read More
news image

Advertiser Platforms

LOOP MEDIA, INC. RELEASES HIGHLY OPTIMIZED NEW INTERFACE FOR ITS DOOH LOOP PLAYER FOR BUSINESSES

Loop Media, Inc. | August 25, 2022

Loop Media, Inc. (“Loop Media” or “Loop”) (OTC: LPTV), a leading multi-channel streaming platform that provides curated music video and branded entertainment channels for businesses and consumers, today announced it has completed the roll out of a new user experience on its proprietary streaming media hardware, the Loop Player. Thousands of businesses in the US depend on the Loop Player to stream music video, entertainment and information channels and contr...

Read More
news image

Advertiser Campaign Management

DELTA, IBM AND OTHER INDUSTRY LEADERS COMMIT TO ADDRESS ADTECH BIAS

IBM | June 27, 2022

Leading corporations want to increase the fairness of marketing campaigns. The initiative, which was announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other thought leaders to raise awareness and take action to reduce bias in advertising technology. IBM, Delta Air Lines, WPP, Mindshare, 4A's, IAB, and the Ad Council are among the organizations that have committed. The action is IBM's most recent effort to raise ...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us