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META CALLS OUT APPLE FOR ANTI-TRACKING GRIEVANCES

Meta, Apple | May 27, 2022

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In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war ove...

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AMAZON SPONSORED BRANDS INCREASINGLY EFFECTIVE AT DRIVING SALES WITH 33% INCREASE IN ATTRIBUTED SALES Q4 2021

Perpetua | January 15, 2022

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Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 Benchmark Report showcasing the most important trends and metrics on Amazon, to help inform marketplace advertising strategy. Included in the report this year are Q4 benchmark ad performance for Instacart, Walmart and Target. Perpetua's 2021 Q4 Benchmark Report is based on performance data from campaigns under Perpetua's management. With Q4 being the most competitive q...

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CONVIVA ANNOUNCES STREAMING AUDIENCE MEASUREMENT STANDARD, TO BE RELEASED AT CES 2023

Conviva | May 18, 2022

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Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and...

Read More

ALFI INC. TO DONATE ADVERTISING SPACE ON ITS DIGITAL OUT OF HOME (DOOH) SCREENS FOR STRUGGLING BUSINESSES

Alfi | May 27, 2020

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Alfi Inc., a company headquartered in Miami Beach, is donating advertising space on its Digital Out of Home (DOOH) screens for local businesses that are struggling to continue operations as the community emerges from the COVID-19 lockdown. Read More

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AD NETWORKS

META CALLS OUT APPLE FOR ANTI-TRACKING GRIEVANCES

Meta, Apple | May 27, 2022

In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war ove...

Read More
news image

AD NETWORKS

AMAZON SPONSORED BRANDS INCREASINGLY EFFECTIVE AT DRIVING SALES WITH 33% INCREASE IN ATTRIBUTED SALES Q4 2021

Perpetua | January 15, 2022

Perpetua, a global leader in eCommerce advertising and intelligence software today released their 2021 Q4 Benchmark Report showcasing the most important trends and metrics on Amazon, to help inform marketplace advertising strategy. Included in the report this year are Q4 benchmark ad performance for Instacart, Walmart and Target. Perpetua's 2021 Q4 Benchmark Report is based on performance data from campaigns under Perpetua's management. With Q4 being the most competitive q...

Read More
news image

AD TECH AND MARTECH

CONVIVA ANNOUNCES STREAMING AUDIENCE MEASUREMENT STANDARD, TO BE RELEASED AT CES 2023

Conviva | May 18, 2022

Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and...

Read More
news image

ALFI INC. TO DONATE ADVERTISING SPACE ON ITS DIGITAL OUT OF HOME (DOOH) SCREENS FOR STRUGGLING BUSINESSES

Alfi | May 27, 2020

Alfi Inc., a company headquartered in Miami Beach, is donating advertising space on its Digital Out of Home (DOOH) screens for local businesses that are struggling to continue operations as the community emerges from the COVID-19 lockdown. Read More