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ADVERTISER PLATFORMS

VEEA AND IFREE GROUP LAUNCH TROLLEE SMART RETAIL SOLUTION TO TRANSFORM THE SHOPPING EXPERIENCE

Veea Inc, iFREE GROUP | September 29, 2021

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TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their...

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AD NETWORKS

INTERNET AD SCAMS UNDER MICROSCOPE IN THE U.K

U.K. Government | March 14, 2022

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On March 12, the U.K government announced additional amendments to the scope of the Online Safety Bill. These amendments focus on protecting people from advertising scams. The Online Safety Bill mandates that social media companies like Instagram, Twitter, and Facebook and search engines like Google need to protect people from both user-generated scams and prepaid fraudulent ads. Nadine Dorries, U.K Secretary of State for Digital, Culture, Media and Sport, said in a...

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AD TECH AND MARTECH

MEDIAVINE ROLLS OUT NATIVE AD OFFERING ACROSS ±7,800 INDEPENDENT PUBLISHER WEBSITES

Mediavine | March 24, 2021

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Mediavine, the largest selective full-administration ad management firm in the U.S., carried out its native ad offering across its ±7,800 free publisher sites. While other ad tech organizations offer a native-to-banner-style ad auction, Mediavine's answer is 100% native, from the underlying offer solicitation to the last ad display. The cycle will operate on Mediavine's specially assembled exclusive technology. Mediavine dispatched the prevalent performing native ad...

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AD NETWORKS

DENTSU LAUNCHES CONTEXTUAL TARGETING TOOL

Dentsu | June 09, 2022

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Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring. Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect. Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...

Read More
news image

ADVERTISER PLATFORMS

VEEA AND IFREE GROUP LAUNCH TROLLEE SMART RETAIL SOLUTION TO TRANSFORM THE SHOPPING EXPERIENCE

Veea Inc, iFREE GROUP | September 29, 2021

TROLLEE Shopping Platform, developed by iFREE Group and powered by Veea's Edge Computing and Advertising platforms, drives new revenue opportunities for retailers and increases customer loyalty Veea Inc., a New York-based leader in integrated smart edge connectivity, computing and security technologies, and iFree Group, a Hong-Kong based conglomerate providing global connectivity, Smart City, Smart Retail and Smart Hospitality solutions, announced that they have launched their...

Read More
news image

AD NETWORKS

INTERNET AD SCAMS UNDER MICROSCOPE IN THE U.K

U.K. Government | March 14, 2022

On March 12, the U.K government announced additional amendments to the scope of the Online Safety Bill. These amendments focus on protecting people from advertising scams. The Online Safety Bill mandates that social media companies like Instagram, Twitter, and Facebook and search engines like Google need to protect people from both user-generated scams and prepaid fraudulent ads. Nadine Dorries, U.K Secretary of State for Digital, Culture, Media and Sport, said in a...

Read More
news image

AD TECH AND MARTECH

MEDIAVINE ROLLS OUT NATIVE AD OFFERING ACROSS ±7,800 INDEPENDENT PUBLISHER WEBSITES

Mediavine | March 24, 2021

Mediavine, the largest selective full-administration ad management firm in the U.S., carried out its native ad offering across its ±7,800 free publisher sites. While other ad tech organizations offer a native-to-banner-style ad auction, Mediavine's answer is 100% native, from the underlying offer solicitation to the last ad display. The cycle will operate on Mediavine's specially assembled exclusive technology. Mediavine dispatched the prevalent performing native ad...

Read More
news image

AD NETWORKS

DENTSU LAUNCHES CONTEXTUAL TARGETING TOOL

Dentsu | June 09, 2022

Dentsu is launching a new Contextual Intelligence tool across its U.S. media agencies. Contextual targeting has gained relevance as Apple and Google take moves to limit web monitoring. Contextual Intelligence uses unique algorithms to link brand targets with content across Carat, Dentsu X, and iProspect. Five clients have already utilized the tool. Dentsu reports that the return on investment for one company, the luxury jewelry store Pandora, was 24 times larger tha...

Read More