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InMarket | October 08, 2021
InMarket, the leader in 360-degree consumer intelligence and real-time activation, is launching the next generation of attribution with it's enhanced Lift Conversion Index (LCI), offering a 360-degree view of a campaigns true impact on in-store and online sales.
New features give users advanced, in-depth views into exposure, attribution, and conversion to facilitate ongoing campaign optimization and maximize results. By combining robust consumer visit and sales data, InMarket&...
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Nielsen | May 23, 2022
Nielsen's monthly total TV viewing snapshot, The Guage, reported April as another month of high records for streaming. Streaming captured 30.4% of full TV viewing and surpassed its previous record of 29.7% set in March 2022. While overall TV viewership fell by 2.1% in March, streaming volume remained nearly unchanged, helping to boost its share by over 0.6%.
Even though Netflix said it lost 200,000 subscribers in the first quarter, which sent its shares into a tailspin, its sh...
Fiverr, Togetherr | June 09, 2022
Togetherr™, a new platform for building world-class creative teams and connecting them with leading global brands and agencies, launches today. The platform, designed and built by Fiverr (NYSE: FVRR), and backed by industry-leading visionaries, uses proprietary technology, the Creative Genome, to construct award-winning teams, from an exclusive group of creative talent. These teams will be curated and matched to support brands and agencies on specific projects and campaigns.
Teads, Acxiom | October 01, 2021
Teads, the global media platform, today announced the launch of a new global partnership with Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences. The new partnership will provide comprehensive, addressable solutions while putting privacy first.
Acxiom’s data will be easily accessible through Teads’ proprietary self-serve platform, Teads Ad Manager (TAM). This data ingestion will simplify ...
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