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SOKAL BECOMES AGENCY OF RECORD FOR NEW SKY FORD AND SKY CJDR

Sokal, | August 30, 2021

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Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM. The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles. “We&r...

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Ad Networks, Ad Tech and Martech

AFTER STOPPING SMOKESCREEN, DOUBLEVERIFY AND ROKU TO CONTINUE JOINT INVESTIGATIONS INTO AD FRAUD SCHEMES IN STREAMING

Business Wire | July 18, 2023

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DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices. As ad...

Read More

Advertiser Platforms

MUSK PUTS THE TWITTER TAKEOVER ON HOLD

Twitter | May 17, 2022

news image

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted,...

Read More

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

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Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More
news image

Advertiser Platforms

SOKAL BECOMES AGENCY OF RECORD FOR NEW SKY FORD AND SKY CJDR

Sokal, | August 30, 2021

Sokal, a distinguished leader in automobile advertising, recently signed as agency of record for Iowa based Sky Ford and Sky Chrysler, Jeep, Dodge, RAM. The recently acquired Junge Ford and Junge Chrysler Jeep Dodge RAM was named Sky Ford and Sky Chrysler Dodge Jeep RAM after being purchased by Alex Tovstanovsky. Both automotive stores are now under the umbrella of Sky Auto Mall which will feature a wide variety of outstanding new and pre-owned vehicles. “We&r...

Read More
news image

Ad Networks, Ad Tech and Martech

AFTER STOPPING SMOKESCREEN, DOUBLEVERIFY AND ROKU TO CONTINUE JOINT INVESTIGATIONS INTO AD FRAUD SCHEMES IN STREAMING

Business Wire | July 18, 2023

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and Roku, Inc. (NASDAQ: ROKU), today announced that the companies will continue to collaborate and conduct investigations into emerging ad fraud schemes within the TV streaming industry. This initiative follows the significant success in working jointly to neutralize SmokeScreen, a sophisticated ad fraud scheme that targeted connected TV (CTV) devices. As ad...

Read More
news image

Advertiser Platforms

MUSK PUTS THE TWITTER TAKEOVER ON HOLD

Twitter | May 17, 2022

Elon Musk, the richest man in the world, has put a halt on his acquisition of Twitter due to recent announcements from the company about the prevalence of spam and bot accounts on the platform. Nearly two weeks ago, Twitter released a report which stated that fake accounts on the platform made up less than 5 percent of daily users. The information lacked rigidity to support the claims, and it seemed flexible in its assessment, which became a turn-off for Musk.On this premise, Musk tweeted,...

Read More
news image

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More