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PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

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While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

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MY CODE ACQUIRES VERANDA ENTERTAINMENT TO BOLSTER CONNECTED TV ADVERTISING SOLUTIONS FOR HISPANIC AUDIENCES

My Code, Veranda Entertainment | November 02, 2022

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My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hi...

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BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

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Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

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A REALIST���S TAKE ON TRAVEL ADVERTISING IN 2020

phocuswire | February 26, 2020

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Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...

Read More
news image

PUBLISHERS TRY TO BYPASS BLACKLISTED WORDS AS CORONAVIRUS PANDEMIC DRAINS AD SALES

nypost | April 02, 2020

While newspaper sites and digital publishers have been reporting massive surges in traffic tied to coverage of the coronavirus pandemic, industry sources say ad agencies are often blocking their programmatic ads from appearing next to any stories about the virus. Ad revenue was down 33 percent for digital publishers and 39 percent for legacy publishers, according to the Interactive Advertising Bureau, and at least part of the problem is advertisers wanting to avoid all content tied to the global...

Read More
news image

DISPLAY ADVERTISING

MY CODE ACQUIRES VERANDA ENTERTAINMENT TO BOLSTER CONNECTED TV ADVERTISING SOLUTIONS FOR HISPANIC AUDIENCES

My Code, Veranda Entertainment | November 02, 2022

My Code, the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hi...

Read More
news image

BRANDS RECEIVE RAPID FEEDBACK ON AUDIO ADS WITH PANDORA'S "TEST & TUNE"

MediaVillage | April 21, 2020

Digital audio is booming, and savvy advertisers are drawn to the medium's advancements in personalized ad experiences and creative delivery mechanisms. And with that, brands also want an understanding of their ads' effectiveness and performance. While streaming audio allows us to gather data on ad campaigns — including listener demographics and device mix — rich data backed insights typically come post-campaign. As investment in streaming audio matures, marketers want to know...

Read More
news image

A REALIST���S TAKE ON TRAVEL ADVERTISING IN 2020

phocuswire | February 26, 2020

Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, these things are happening, but focusing on this sliver of innovation within travel advertising neglects the mega-forces that are reshaping the industry right before our eyes. In 2020, the major forces th...

Read More