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Pinterest | June 03, 2022

Pinterest ads now extend to Japan. It makes Japan the 31st ad market for Pinterest ads and the third in the Asia-Pacific region after Australia and New Zealand. Additionally, the platform’s partnership with Shopify will also extend to Japan. It will help Japanese merchants add product catalogs to Pinterest and run shopping ads. In a blog post, Pinterest country manager for Japan, Kei Narita, said that 8.7 million people in Japan use Pinterest every month and two out of five ...

SOCIAL MEDIA ADVERTISING

Smartly.io | October 19, 2022

Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced the appointment of Oli Marlow Thomas as Chief Innovation Officer. Marlow Thomas was previously the Founder and CEO of Ad-Lib.io, a next-generation creative optimization platform and a leading Google Certified Creative partner that Smartly.io acquired in Q1 of this year. The acquisition advanced Smartly.io’s cross-channel reach from social to include dynamic ...

NCSolutions | September 09, 2020

NCSolutions (NCS) and ciValue are collaborating to launch a new cloud-based retailer marketing service designed to support the personalized and relevant experience today's shoppers expect from retailers and brands. The joint service, named the ciMedia Platform, allows retailers to serve the most relevant offers possible and better meet the expectations of their shoppers. By collaborating with brands on offers and campaigns, retailers can capture a larger share of CPG advertising investments....

ADVERTISER PLATFORMS

MiQ, Scope3 | April 25, 2022

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carb...