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Ad Tech and Martech

Google | March 16, 2021

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Advertiser Platforms

Teads, IMPACT+ | October 20, 2022

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...

Ad Tech and Martech

Fox | March 28, 2022

Fox is set to launch a platform called ‘Atlas’ to assist brands with their ad targeting in digital video. The announcement was made at Fox’s Content Drives Commerce Brand Partnership Summit on March 23. Marketers are looking for new ways to approach their customers amid third-party data crackdowns. Atlas will initially roll out as two different products: Fox Navigator and Fox Shield. Fox Navigator will allow brands to contextually align their ads with their targe...

Ad Networks

Meta, Apple | May 27, 2022

In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war ove...