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IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

IBM | June 24, 2021

news image

IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

Read More

AD TECH AND MARTECH

GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

Google | March 16, 2021

news image

In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

Read More

GOOGLE ADS MOBILE APP UPDATED WITH NEW FEATURES AND DARK MODE

searchenginejournal | March 04, 2020

news image

Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical...

Read More

GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

Google | June 16, 2020

news image

Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More
  • news image

    AD NETWORKS

    IBM WATSON ADVERTISING ANNOUNCES NEW RESEARCH TO EXPLORE THE ROLE OF AI IN DETECTING AND MITIGATING BIAS IN ADVERTISING

    IBM | June 24, 2021

    IBM Watson Advertising (NYSE: IBM) today announced a research initiative that will apply open-source AI technology, developed by IBM, to better understand how prevalent unwanted bias is in advertising, while simultaneously laying the foundation for potential mitigation. This work aligns with IBM Watson Advertising's overarching mission to make AI the catalyst for improving solutions, services and trust in the advertising ecosystem, and builds upon IBM's leadership in transforming busines...

    Read More
    news image

    AD TECH AND MARTECH

    GOOGLE’S AI ADVERTISING REVOLUTION: MORE PRIVACY, BUT PROBLEMS REMAIN

    Google | March 16, 2021

    In March 2021, Google announced that it was ending support for third-party cookies, and moving to “a more privacy first web.” Even though the move was expected within the industry and by academics, there is still confusion about the new model, and cynicism about whether it truly constitutes the kind of revolution in online privacy that Google claims. To assess this, we need to understand this new model and what is changing. The current advertising technology (adtech) a...

    Read More
    news image

    GOOGLE ADS MOBILE APP UPDATED WITH NEW FEATURES AND DARK MODE

    searchenginejournal | March 04, 2020

    Google is updating its Google Ads mobile app with new optimization score features and a new dark mode option. Here’s an overview of all the updates rolling out today. The account overview screen will now display account and campaign-level optimization scores as well as their corresponding performance improvement recommendations. Google notes campaigns that have recommendations with the highest potential impact are listed first. This makes it easier for users to prioritize the most critical...

    Read More
    news image

    GOOGLE AD UPDATE: ACCOUNT PAUSING ON VIOLATION AND MISREPRESENTATION OF AD POLICY

    Google | June 16, 2020

    Google continues a busy few months of ad policy updates and changes, this time dealing with ad creative and imagery, along with pausings for violations. It’s been a busy few weeks for Google Ads and their policy updates.

  • Read More