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Numerator | April 21, 2020

Numerator, a data and tech company serving the market research space, has launched two new indices to provide needed visibility into the shifts of advertising and promotional activities as a result of COVID-19. The Numerator Advertising Index tracks media spend versus a year ago across media types and categories. The index provides visibility into how categories are changing their overall spend and shifting their advertising dollars across media types, with the spread of the coronavirus and ensu...

variety | January 21, 2020

Netflix continues to say it has no strategic interest at all in launching a version of its streaming service that includes ads and would rather avoid the privacy pitfalls of collecting consumer data. Chairman and CEO Reed Hastings on Tuesday again shot down the notion of an ad-supported Netflix service, after he was asked on the company’s fourth quarter 2019 earnings interview about advertising by moderator Guggenheim Securities’ Michael Morris. “Google and Facebook and Amazon ...

Vizio | February 18, 2020

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to continue to monetize one-off smart TV sales through ongoing ad sales. For buyers, the opportunity is to reach a ...

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Quantcast | June 18, 2022

Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more from their brand advertising. With these new products, marketers can seamlessly plan, activate, and measure video, native, and display brand campaigns across the web and on connected TV (CTV). Building on Quantcast’s widely adopted cookieless technology, marketers benefit from access to their entire audience, today. “A...