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META CALLS OUT APPLE FOR ANTI-TRACKING GRIEVANCES

Meta, Apple | May 27, 2022

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In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war ove...

Read More

Display Advertising

COMCAST TECHNOLOGY SOLUTIONS AND PREMIUMMEDIA360 INTEGRATION ENABLES ADVERTISERS TO AUTOMATE TV DATA MANAGEMENT IN MEDIA LIFECYCLE

Comcast Technology Solutions, PremiumMedia360 | May 26, 2021

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Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the pot...

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Ad Tech and Martech

PIXALATE STUDY FINDS AD FRAUDSTERS MAY BE SPOOFING ICLOUD PRIVATE RELAY TRAFFIC

Pixalate | September 05, 2022

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Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...

Read More

Mobile Advertising

ACCORDING TO IAB AUSTRALIA DATA, DIGITAL ADVERTISING HAS MAINTAINED ITS STRONG GROWTH

IAB Australia | May 24, 2021

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The Australian digital advertising market has maintained its high growth rate, rising 25.8% year on year to $2,883 million in the March quarter of 2021. According to the data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, retail advertising is on the rise, while classified advertising is on the rebound, reflecting the general health of the Australian economy and growing customer trust. “Digital advertising continues apace, and we&...

Read More
news image

Ad Networks

META CALLS OUT APPLE FOR ANTI-TRACKING GRIEVANCES

Meta, Apple | May 27, 2022

In a memo sent to U.S regulators, Meta called out Apple’s control of the mobile app ecosystem and its advertising restraints. Meta, among many other companies, submitted a response to a request from the National Telecommunications and Information Administration. This request asked for opinions on the competition in the mobile app ecosystem from tech companies and interested parties. Meta’s 19-page memo highlighted grievances with Apple and discussed how tech companies were at war ove...

Read More
news image

Display Advertising

COMCAST TECHNOLOGY SOLUTIONS AND PREMIUMMEDIA360 INTEGRATION ENABLES ADVERTISERS TO AUTOMATE TV DATA MANAGEMENT IN MEDIA LIFECYCLE

Comcast Technology Solutions, PremiumMedia360 | May 26, 2021

Comcast Technology Solutions (CTS), a Comcast Cable division that delivers media and entertainment technology to advertisers, agencies, and content providers, and PremiumMedia360, the market leader in TV advertising data automation, announced a new strategic partnership today. The CTS Ad Management Platform integration allows TV advertising buyers and sellers to automatically synchronize and solve reconciliation inconsistencies throughout the ad buy lifecycle. These new capabilities have the pot...

Read More
news image

Ad Tech and Martech

PIXALATE STUDY FINDS AD FRAUDSTERS MAY BE SPOOFING ICLOUD PRIVATE RELAY TRAFFIC

Pixalate | September 05, 2022

Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, released new research examining the adoption of Apple's iCloud private relay, a technology designed to protect iCloud+ users' privacy by obfuscating their IP address. According to Pixalate's research into 70 billion open programmatic ad impressions from Safari browsers between May-August 2022, 21% of Safari traffic - across bot...

Read More
news image

Mobile Advertising

ACCORDING TO IAB AUSTRALIA DATA, DIGITAL ADVERTISING HAS MAINTAINED ITS STRONG GROWTH

IAB Australia | May 24, 2021

The Australian digital advertising market has maintained its high growth rate, rising 25.8% year on year to $2,883 million in the March quarter of 2021. According to the data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, retail advertising is on the rise, while classified advertising is on the rebound, reflecting the general health of the Australian economy and growing customer trust. “Digital advertising continues apace, and we&...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us