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SAP, GumGum | September 07, 2022
GumGum, a contextual-first global digital advertising platform, has announced that multinational software company, SAP, has become the first brand in EMEA to leverage both GumGum’s high impact desktop skin advertising unit, and its cookieless contextual targeting solution, VerityTM, to significantly boost brand awareness.
Led by OMD Hamburg, a leading media agency, the campaign successfully improved brand perception of SAP as a trusted business by +7ppts, and as a company th...
Adverty | August 11, 2020
Adverty AB (publ) has signed an agreement with the leading kidtech platform SuperAwesome, to allow compliant, kid-safe ads to be displayed in relevant mobile games using Adverty's in-game ad technology. The completed platform integration allows for frictionless access between SuperAwesome's connected advertisers and Adverty's game publishers. The partnership is expected to generate significant revenues from 2021 onwards.Adverty, the leading in-game platform for advertisers, age...
Kevel | December 08, 2020
Adzerk, whose APIs help clients build custom digital ad platforms, has raised $11 million up in subsidizing as a component of a Series A round.
With the new subsidizing, Adzerk is rebranding to "Kevel," while inclining toward the prospering business sector for advanced organizations hoping to fabricate, keep up and control in-house advertisement adaptation stages.
Specifically Kevel helps a wide scope of digital publishers, social networks and e-commerce m...
globenewswire | March 05, 2020
Spotify has revealed plans to charge labels and artists for advertising services in a bid to raise revenue. Despite reporting a total revenue of $7.44 billion in 2019, Bloomberg reports that the streaming service will now be offering more advertising at a higher price. They already use one service, titled Marquee, which allows artists and labels to send notifications to fans when new music is released, for fees of upwards of $5000. Despite the total revenue, and Spotify's main business strea...
Ad Tech and Martech
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