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MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

Model B | August 17, 2021

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Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

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GOOGLE ANALYTICS ANNOUNCED PREDICTIVE INNOVATIONS FOR ADVERTISERS FOR MORE ROBUST TARGETING IN GOOGLE ADS

Search Engine Journal | July 14, 2020

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Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...

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CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

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Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

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SPIRABLE JOINS THE TWITTER OFFICIAL PARTNER PROGRAM TO DRIVE INCREASED ADVERTISING PERFORMANCE THROUGH DATA-DRIVEN DYNAMIC VIDEO

PR Newswire | August 25, 2020

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Spirable (www.spirable.com), a leader in dynamic data-driven video advertising, today announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone, Diageo, Boots and Sky Bet to dynamically create highly relevant and engaging vide...

Read More
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Advertiser Platforms

MODEL B LAUNCHES FIRST OF ITS KIND OMNICHANNEL ADVERTISING TECHNOLOGY; BLUEPRINT

Model B | August 17, 2021

Model B, an emerging technology company built to address systemic issues throughout the digital ad buying and analytics ecosystem, today announced the launch of Blueprint, the company's proprietary Omnichannel marketing technology. Blueprint is a single tool that integrates five disparate points across the ad planning, buying and analytics landscape, reducing the amount of tech licenses, money and effort necessary to drive better performance. Through this platform, Model B aim...

Read More
news image

GOOGLE ANALYTICS ANNOUNCED PREDICTIVE INNOVATIONS FOR ADVERTISERS FOR MORE ROBUST TARGETING IN GOOGLE ADS

Search Engine Journal | July 14, 2020

Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics, available in the App +Web beta product offering.Google Analytics has announced their new feature for Predictive Audiences and Predictive Metrics. These are part of their Beta for App + Web properties, and not available in regular Analytics situations.Located within the Audience Builder, users will now see new audiences, based off two audience types: likely buyers and likely churning purc...

Read More
news image

CLEAR CHANNEL OUTDOOR IGNITES NEW AUTOMOTIVE RECOVERY RESOURCE

Clear Channel Outdoor | July 28, 2020

Clear Channel Outdoor (CCO) (NYSE: CCO) today announced another industry first as its CCO RADAR suite of solutions now delivers automotive dealers verifiable results that their printed and digital out-of-home (OOH) advertising campaigns drive sales. This technology comes as the wheels begin turning again at auto manufacturers and dealers nationwide, and, as a just released study* shows 62 percent of vacationers plan to travel by car this summer.Partnering with IHS Markit (NYSE: INFO), a wo...

Read More
news image

SPIRABLE JOINS THE TWITTER OFFICIAL PARTNER PROGRAM TO DRIVE INCREASED ADVERTISING PERFORMANCE THROUGH DATA-DRIVEN DYNAMIC VIDEO

PR Newswire | August 25, 2020

Spirable (www.spirable.com), a leader in dynamic data-driven video advertising, today announced it has become one of the carefully selected companies to join the Twitter Official Partner Program. Official partners are invited on their ability to deliver cutting edge solutions that have a proven track record of delivering value and performance for marketers. Spirable is used by world leading brands such as Vodafone, Diageo, Boots and Sky Bet to dynamically create highly relevant and engaging vide...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us