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DAVID BELL, FORMER INTERPUBLIC CEO, JOINS THE AD.NET BOARD OF DIRECTORS

Ad.net | August 08, 2022

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Ad.net, the ad technology leader in engaging users at their moment of maximum intent, today announced the appointment of David Bell to the company’s board of directors. Bell brings his expertise in technology, media, marketing, and publishing, having spent his career advising the world’s largest advertisers and technology companies as they’ve scaled their businesses. Bell has over 40 years of advertising industry experience, having led as CEO for the renowned Boz...

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AD TECH AND MARTECH

BAIDU GLOBAL’S AI-INTEGRATED MARKETING PLATFORM MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

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Baidu Global today announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship...

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OGURY AND THE TRADE DESK PARTNER TO OFFER CUTTING EDGE PROGRAMMATIC MOBILE ADVERTISING FOR MEDIA BUYERS

Ogury | December 15, 2021

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Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk. In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaign...

Read More

AD NETWORKS

NEW STUDY FROM THE UH LAW CENTER FINDS RACIAL AND ETHNIC DISPARITIES IN LENDING INDUSTRY ADVERTISING

University of Houston Law Center | December 27, 2021

news image

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...

Read More
news image

AD TECH AND MARTECH

DAVID BELL, FORMER INTERPUBLIC CEO, JOINS THE AD.NET BOARD OF DIRECTORS

Ad.net | August 08, 2022

Ad.net, the ad technology leader in engaging users at their moment of maximum intent, today announced the appointment of David Bell to the company’s board of directors. Bell brings his expertise in technology, media, marketing, and publishing, having spent his career advising the world’s largest advertisers and technology companies as they’ve scaled their businesses. Bell has over 40 years of advertising industry experience, having led as CEO for the renowned Boz...

Read More
news image

AD TECH AND MARTECH

BAIDU GLOBAL’S AI-INTEGRATED MARKETING PLATFORM MEDIAGO TO INCLUDE NEW OFFERINGS POWERED BY XANDR

MediaGo, Baidu Global, Xandr | March 11, 2022

Baidu Global today announced that its AI-integrated marketing platform MediaGo has entered into a strategic collaboration with Xandr, a data-enabled technology ad platform. Through this integration, MediaGo’s global advertisers, marketers and brands now have access to premium, brand-safe display and native ad inventory from Xandr’s marketplace, with video formats on the roadmap. Initially available via Xandr’s Monetize SSP publishers in the U.S., the relationship...

Read More
news image

DISPLAY ADVERTISING

OGURY AND THE TRADE DESK PARTNER TO OFFER CUTTING EDGE PROGRAMMATIC MOBILE ADVERTISING FOR MEDIA BUYERS

Ogury | December 15, 2021

Ogury, a global technology leader in mobile advertising anchored in privacy protection, today announced a direct integration with the global advertising technology leader, The Trade Desk. Media buyers can now access Ogury's high-performance, privacy-conscious mobile advertising solution directly through The Trade Desk. In line with an industry-wide development towards Supply Path Optimization, this direct integration will enable agencies to run Programmatic Guaranteed campaign...

Read More
news image

AD NETWORKS

NEW STUDY FROM THE UH LAW CENTER FINDS RACIAL AND ETHNIC DISPARITIES IN LENDING INDUSTRY ADVERTISING

University of Houston Law Center | December 27, 2021

A new study authored by University of Houston Law Center Professor Jim Hawkins and student Tiffany Penner and published in the Emory Law Journal indicates that the payday lending industry often targets Black and Latino communities in advertising their products, while the mainstream banking industry targets white consumers. In "Advertising Injustices: Marketing Race and Credit in America," Hawkins and Penner present two empirical studies they conducted on lenders in Houst...

Read More