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STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

thedrum | February 04, 2020

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Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

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ADVERTISER CAMPAIGN MANAGEMENT

HELLO SUNSHINE LAUNCHES IN-HOUSE SOCIAL AGENCY - HELPING BRANDS CONNECT WITH WOMEN THROUGH STORY-DRIVEN ADVERTISING

Hello Sunshine | March 21, 2023

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Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising. Overseen by Maureen Polo (Hello Sunshine’s Head of Direct to Consumer), Solar is being led by agency veteran Jennifer Wiener (SVP, Solar) in close collaboration with new creative leadership, Teneille Craig (VP, Creative, Solar). Hello Sunshine has a rich history of partnering with advertisers to shape fem...

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ADELPHIC INTEGRATES WITH ADSWIZZ TO GROW PROGRAMMATIC AUDIO ADVERTISING CAPABILITIES

Adelphic | July 01, 2020

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Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be able to execute PMP buys with Pandora, SoundCloud, iHeartMedia, P...

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COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

AdCellerant | October 07, 2020

news image

While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More
news image

STRAWBERRYFROG TEAMS WITH TRUIST ON BOLD, NEW ADVERTISING CAMPAIGN TO LAUNCH FOR THE BIG GAME IN MIAMI

thedrum | February 04, 2020

Creative agency StrawberryFrog has teamed up with with Charlotte-based Truist Financial Corporation (TFC) to launch its new brand at this year's Super Bowl. Truist is a new company that has formed from the merger between BB&T and SunTrust. It launched in Greater Miami last December and is beginning its efforts to build brand recognition with new marketing initiatives. Sports fans and local residents will be some of the first to experience the new look of Truist look - enhanced by the ban...

Read More
news image

ADVERTISER CAMPAIGN MANAGEMENT

HELLO SUNSHINE LAUNCHES IN-HOUSE SOCIAL AGENCY - HELPING BRANDS CONNECT WITH WOMEN THROUGH STORY-DRIVEN ADVERTISING

Hello Sunshine | March 21, 2023

Hello Sunshine, a part of Candle Media, announced today the launch of Solar, an in-house social agency helping brands connect with women through story-driven advertising. Overseen by Maureen Polo (Hello Sunshine’s Head of Direct to Consumer), Solar is being led by agency veteran Jennifer Wiener (SVP, Solar) in close collaboration with new creative leadership, Teneille Craig (VP, Creative, Solar). Hello Sunshine has a rich history of partnering with advertisers to shape fem...

Read More
news image

ADELPHIC INTEGRATES WITH ADSWIZZ TO GROW PROGRAMMATIC AUDIO ADVERTISING CAPABILITIES

Adelphic | July 01, 2020

Adelphic®, a Viant subscription-based self-service platform for omnichannel programmatic advertising, today partnered with AdsWizz, the leading global technology provider for digital audio advertising solutions, expanding Adelphic's premium programmatic audio inventory offering to include significant additional streaming audio and podcast inventory. As part of this new partnership, buyers using the Adelphic DSP will now be able to execute PMP buys with Pandora, SoundCloud, iHeartMedia, P...

Read More
news image

COLORADO COMPANIES BOUNCE BACK AMID PANDEMIC BY LEVERAGING THE POWER OF DIGITAL ADVERTISING

AdCellerant | October 07, 2020

While many businesses have closed their doors or continue to struggle, some Colorado companies have been able to thrive during the economic downturn by leveraging the power of digital advertising, technology, and education. Several local media companies were able to educate and advise their advertising clients on strategy and execution, by leveraging support from their technology and service provider AdCellerant. These media companies helped their advertisers regain lost revenue from the COVID p...

Read More