Affinion Group

affiniongroup.com

Affinion enables companies to connect and engage with their customers, creating rewarding relationships and enhancing brand loyalty. With more than 35 years of expertise in customer engagement, product development and targeted marketing.

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CLOUD MEDIA CENTER PUMPS UP ITS ADVERTISING INVENTORY PARTNERING WITH HOLLYWOOD-BASED CONTENT PRODUCER, TRIGGER PRODUCTIONS

CLOUD MEDIA CENTER | August 28, 2021

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Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...

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Ad Tech and Martech

ROBLOX SCALES BRAND INNOVATION AND IMMERSIVE ADVERTISING BUSINESS THROUGH NEW PARTNER PROGRAM

Business Wire | June 22, 2023

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Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform. The Program’s community-forward approach is focused on engaging a broad network of platform advocates – from Roblox developer studios to early adopters among agencies, brands, and third-party sellers – in global ...

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Ad Networks

MEDICX HEALTH AND MADHIVE LAUNCH PROGRAMMATIC OTT SOLUTION FOR THE HEALTHCARE INDUSTRY

Medicx Health | January 20, 2022

news image

Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry. As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content. OTT advertising combines digital advertising's targeting capabilities with linear TV's broad reach and scale, providing advertisers the opportunity to reach...

Read More

Mobile Advertising

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

news image

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

Read More
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Advertiser Platforms

CLOUD MEDIA CENTER PUMPS UP ITS ADVERTISING INVENTORY PARTNERING WITH HOLLYWOOD-BASED CONTENT PRODUCER, TRIGGER PRODUCTIONS

CLOUD MEDIA CENTER | August 28, 2021

Cloud Media Center a uniquely positioned startup in the video-distribution space — has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group. “We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next leve...

Read More
news image

Ad Tech and Martech

ROBLOX SCALES BRAND INNOVATION AND IMMERSIVE ADVERTISING BUSINESS THROUGH NEW PARTNER PROGRAM

Business Wire | June 22, 2023

Today during Cannes Lions, Roblox, a global immersive platform where millions of people connect and communicate daily, announced a new Roblox Partner Program designed to scale brand innovation and enable a self-serve, global advertising ecosystem on the platform. The Program’s community-forward approach is focused on engaging a broad network of platform advocates – from Roblox developer studios to early adopters among agencies, brands, and third-party sellers – in global ...

Read More
news image

Ad Networks

MEDICX HEALTH AND MADHIVE LAUNCH PROGRAMMATIC OTT SOLUTION FOR THE HEALTHCARE INDUSTRY

Medicx Health | January 20, 2022

Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry. As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content. OTT advertising combines digital advertising's targeting capabilities with linear TV's broad reach and scale, providing advertisers the opportunity to reach...

Read More
news image

Mobile Advertising

ADVERTISERS TRIPLE THEIR UPFRONT COMMITMENT WITH SNAP

Snapchat | April 26, 2021

Advertisers are increasing their spending on Snap as the world reopens. Snap reported US$770 million in Q1 revenue on Thursday, a 66% growth year on year, as the number of advertisers it deals with nearly doubled. Snap's ad business is expanding in all ways. Direct response ads currently account for more than half of the platform's revenue. Snap, on the other hand, tripled the number of upfront commitments it got from brands this year compared to 2020....

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us