Affinion Group

Affinion enables companies to connect and engage with their customers, creating rewarding relationships and enhancing brand loyalty. With more than 35 years of expertise in customer engagement, product development and targeted marketing.

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AD NETWORKS

IAS ACHIEVES MRC ACCREDITATION FOR INTEGRATED THIRD-PARTY MEASUREMENT ON FACEBOOK

Integral Ad Science, Media Rating Council | November 09, 2021

news image

Delivers much-needed transparency for advertisers across their social media buying SINGAPORE, November 8, 2021 -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growt...

Read More

ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

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Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

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AD TECH AND MARTECH

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

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Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

Read More

AD SALES TAKE A DIP WITH COVID-19 WHILE STREAMING SALES INCREASES

yahoo | March 31, 2020

news image

Advertising business is facing a major blowout in the wake of the Covod-19 pandemic. Social media usage surges while the ad sales plummet. Str...

Read More
news image

AD NETWORKS

IAS ACHIEVES MRC ACCREDITATION FOR INTEGRATED THIRD-PARTY MEASUREMENT ON FACEBOOK

Integral Ad Science, Media Rating Council | November 09, 2021

Delivers much-needed transparency for advertisers across their social media buying SINGAPORE, November 8, 2021 -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced that it has been accredited by the Media Rating Council (MRC) for impression and viewability measurement and reporting of display and video ads across Facebook and Instagram. With the continued growt...

Read More
news image

ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Read More
news image

AD TECH AND MARTECH

HOW POPULAR IS AD TECH? IT'S RAINING BILLION-DOLLAR TRANSACTIONS, ACCORDING TO LUMA

LUMA Partners | April 08, 2021

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech investment banking firm LUMA tallied up recent deals in its Q1 2021 Market Report last week. Multiple paths to get to $1 billi...

Read More
news image

AD SALES TAKE A DIP WITH COVID-19 WHILE STREAMING SALES INCREASES

yahoo | March 31, 2020

Advertising business is facing a major blowout in the wake of the Covod-19 pandemic. Social media usage surges while the ad sales plummet. Str...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us