Affinion Group

affiniongroup.com

Affinion enables companies to connect and engage with their customers, creating rewarding relationships and enhancing brand loyalty. With more than 35 years of expertise in customer engagement, product development and targeted marketing.

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GOOGLE NOW ALLOWS ADVERTISERS TO CAPTURE LEADS FROM YOUTUBE

Google | August 07, 2020

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Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...

Read More

TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

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The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

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AD NETWORKS

PROSEGUR SECURITY INTRODUCES THE WORLD'S FIRST EAS SYSTEM WITH AN INTEGRATED AD PLATFORM

Prosegur Security | December 15, 2021

news image

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

Read More

AD NETWORKS

NEW YORK LIFE’S OUR PRODUCT ADVERTISING CREATIVE SPOTLIGHTS CARING RELATIONSHIPS BETWEEN COMPANY’S AGENTS AND CLIENTS

NEW YORK LIFE | February 16, 2022

news image

New York Life, America’s largest1 mutual life insurer, today debuted Our Product, the latest advertising creative of the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build better futures and protect loved ones. The first creative of the campaign, Agápē, launched in January 2020 in coordination with pro football’s championship game. Our Product highligh...

Read More
news image

GOOGLE NOW ALLOWS ADVERTISERS TO CAPTURE LEADS FROM YOUTUBE

Google | August 07, 2020

Google is giving advertisers new ways to capture leads by adding lead form extensions to YouTube and Discovery campaigns.Lead form extensions were first introduced last year when Google enabled them for search campaigns.These extensions allow advertisers to append lead forms to ads that appear in search results – and now YouTube and Discover as well.The forms appear after users express interest in the ads by clicking on them.Then the ad will expand into a conversion...

Read More
news image

TAG ANNOUNCES LAUNCH OF INDUSTRY'S FIRST GLOBAL BRAND SAFETY CERTIFICATION PROGRAM

TAG | September 11, 2020

The Trustworthy Accountability Group (TAG), the world's leading program to fight criminal activity and protect brand safety in digital advertising, today announced the launch of the TAG Brand Safety Certified Program, the ad industry's largest and broadest global brand safety certification program. At launch, 112 companies have been certified through the program, including 31 that are certifying their global operations. Among the TAG Brand Safety Certified companies are Amazon Advertisin...

Read More
news image

AD NETWORKS

PROSEGUR SECURITY INTRODUCES THE WORLD'S FIRST EAS SYSTEM WITH AN INTEGRATED AD PLATFORM

Prosegur Security | December 15, 2021

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

Read More
news image

AD NETWORKS

NEW YORK LIFE’S OUR PRODUCT ADVERTISING CREATIVE SPOTLIGHTS CARING RELATIONSHIPS BETWEEN COMPANY’S AGENTS AND CLIENTS

NEW YORK LIFE | February 16, 2022

New York Life, America’s largest1 mutual life insurer, today debuted Our Product, the latest advertising creative of the company’s “Love Takes Action” campaign. “Love Takes Action” reminds Americans that they have the power to act on their love to build better futures and protect loved ones. The first creative of the campaign, Agápē, launched in January 2020 in coordination with pro football’s championship game. Our Product highligh...

Read More

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us