Affinity Development Group

AD TECH AND MARTECH

Viant | September 13, 2022

Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced the results of their Total Economic Impact™(TEI) Study conducted by Forrester Consulting. Results revealed that a composite brand – based on data from four Viant customers, demonstrated a 143% return on investment over three years when consolidating ad spend on Viant’s Adelphic DSP. Viant commissioned Forrester Consulting to conduct a Total Economic Impact&tr...

ADVERTISER PLATFORMS

Moloco | December 01, 2022

Moloco, a leader in machine learning and growth solutions for performance marketers, has announced the appointment of Ben Jeger as Vice President of EMEA. With over a decade of mobile app marketing experience, he will focus on delivering the next stage of Moloco’s growth in the EMEA region. Immediate priorities include increasing Moloco’s EMEA team of world-class talent to help businesses scale their performance ad campaigns, through Moloco Cloud DSP, which uses machin...

AD NETWORKS

Twitter | April 01, 2022

Twitter has kicked off pilot testing of three new ad formats earlier this week. These formats include interactive text ads, product explorer ads, and collection ads. “As we kick off early experiments, we’ll aim to understand how the new formats resonate with consumers and drive results for advertisers. We’ll test, learn and iterate based on performance and customer feedback,” said Group Product Manager Madeline Bayer and Product Manager Lauren Nagra. ...

marketingland | February 06, 2020

Twitter reported ad revenues grew by 12% year-over-year to $885 million for the fourth quarter of 2019. U.S. ad revenue increased by 21% year-over-year on Thursday. Total revenue, which includes $123 million from data licensing and other sources, increased by 11% year-over-year to $1.01 billion, passing the billion-dollar mark in a quarter for the first time. Audience growth. Monetizable daily active users (mDAUs) grew 21% year-over-year to 152 million, up 3% from the previous quarter. US mDAUs ...