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Social Media Advertising

SNAPCHAT UNVEILS DYNAMIC ADS SERVICE FOR TRAVEL ADVERTISERS

Snapchat | June 06, 2022

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Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services. The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement. Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest i...

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GOOGLE SEARCH ADDS A CLINICALLY-VALIDATED SELF ASSESSMENT TO FIGHT ANXIETY

Google | June 01, 2020

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Google is now providing a clinically-validated self assessment questionnaire in search results to people who look up information about anxiety. When people use Google Search to look for information about anxiety, they will now see a clinically-validated que...

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Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

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Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

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ADQUICK.COM LAUNCHES PROGRAMMATIC SOFTWARE TO TAKE THE RISK AND UNCERTAINTY OUT OF OUT-OF-HOME ADVERTISING

AdQuick.com | June 23, 2020

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AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory."With states...

Read More
news image

Social Media Advertising

SNAPCHAT UNVEILS DYNAMIC ADS SERVICE FOR TRAVEL ADVERTISERS

Snapchat | June 06, 2022

Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services. The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement. Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest i...

Read More
news image

GOOGLE SEARCH ADDS A CLINICALLY-VALIDATED SELF ASSESSMENT TO FIGHT ANXIETY

Google | June 01, 2020

Google is now providing a clinically-validated self assessment questionnaire in search results to people who look up information about anxiety. When people use Google Search to look for information about anxiety, they will now see a clinically-validated que...

Read More
news image

Programmatic Advertising

NEW COMCAST ADVERTISING RESEARCH REVEALS LONG-FORM TV AND STREAMING ADVERTISING ARE TWICE AS MEMORABLE AS SHORT-FORM MOBILE DIGITAL ADVERTISING

Comcast Advertising | October 13, 2022

Comcast Advertising today released a new report titled “TV Makes Memories.” The report highlights how ads in the television environment have a unique ability to drive memories – suggesting this is due to three factors of engagement that are important for branding outcomes: attention, connection and repetition. “TV Makes Memories” reveals that these outcomes, and consequently the strongest memories, are most effectively achieved through premium, long-form TV advertis...

Read More
news image

ADQUICK.COM LAUNCHES PROGRAMMATIC SOFTWARE TO TAKE THE RISK AND UNCERTAINTY OUT OF OUT-OF-HOME ADVERTISING

AdQuick.com | June 23, 2020

AdQuick.com, the Out-of-Home (OOH) AdTech company, today announced its new programmatic demand-side platform (DSP) for Digital OOH (DOOH). AdQuick's DSP offers unparalleled access to digital screens with 48-hour attribution reporting, multiple SSP integrations, and geospatial audiences targeting. Built from the ground up for digital marketers, they can now adapt to campaigns in real time, rather than planning campaigns months in advance with a limited set of inventory."With states...

Read More