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Social Media Advertising
Snapchat | June 06, 2022
Snapchat has launched its Dynamic Travel Ads product to help brands create different ads according to their products and services.
The social media platform says it will serve the most relevant ads to "Snapchatters" interested in travel, whom it claims are 37% more likely to book travel after seeing an advertisement.
Snapchat says the ads have a number of unique benefits for travel advertisers including targeting according to a Snapchatter's interest i...
Ad Tech and Martech
PR Newswire | September 21, 2023
Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewi...
AudioValley | December 16, 2020
AudioValley a global expert in digital audio solutions, and MediaDonuts, a worldwide adtech gathering, collaborate to monetize Targetspot's digital audio inventory in India and South-East Asia.
Upon entering in this partnership, AudioValley makes another stride in its pursuit for worldwide extension. Against a backdrop of solid deals energy and the fortification of its business structure with the recent appointment of a partnership development director, the Group had define an...
searchenginejournal | April 10, 2020
At a Glance:
Microsoft Ads Expands Conversion Inclusion Options for Advertisers.
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