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NEEVA LAUNCHES IN EUROPE TO RIVAL GOOGLE SEARCH WITH TRACKING FREE, AD FREE SEARCH

Neeva | October 07, 2022

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Search engine Neeva has today launched in Europe to rival Google, by giving web users honest search results, no tracking, and with absolutely no advertisements or affiliate links. Neeva puts users first and gives consumers control to customise their web search experiences. By eschewing ads and advertisers, Neeva eliminates corporate bias that has plagued the traditional search experience. Instead, Neeva's sole goal is to create a search engine that delivers the best results as...

Read More

Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

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Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

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GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

firstpost | January 15, 2020

news image

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

Read More

TIME RESTRICTIONS FOR TV AND RADIO ADVERTISING MIGHT BE RELAXED

news.err | February 27, 2020

news image

The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...

Read More
news image

Advertiser Platforms

NEEVA LAUNCHES IN EUROPE TO RIVAL GOOGLE SEARCH WITH TRACKING FREE, AD FREE SEARCH

Neeva | October 07, 2022

Search engine Neeva has today launched in Europe to rival Google, by giving web users honest search results, no tracking, and with absolutely no advertisements or affiliate links. Neeva puts users first and gives consumers control to customise their web search experiences. By eschewing ads and advertisers, Neeva eliminates corporate bias that has plagued the traditional search experience. Instead, Neeva's sole goal is to create a search engine that delivers the best results as...

Read More
news image

Ad Tech and Martech

ADLOOK & ADELAIDE UNVEIL NEW AU-CPM BUYING MODEL ENABLING ADVERTISERS TO TRANSACT ON ATTENTION METRICS

ExchangeWire | April 13, 2023

Adlook, a brand growth platform for consumer marketers, is proud to partner with Adelaide, the leader in attention-based media quality measurement, to build a deep learning-powered AU-CPM buying model. By infusing this new pricing model with placement-level media quality scores generated by Adelaide’s AU metric, marketers can optimise toward their attention goals and boost campaign performance at any cost per mille (CPM) level. This partnership makes Adlook the first deman...

Read More
news image

GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

firstpost | January 15, 2020

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and other organizations from connecting their browser cookies to websites they do not operate, the company said in a blog post on Tuesday. Apple made a similar move in 2017 in its Safari browser, but ...

Read More
news image

TIME RESTRICTIONS FOR TV AND RADIO ADVERTISING MIGHT BE RELAXED

news.err | February 27, 2020

The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more than 12 minutes of advertisements in an hour. The culture ministry is preparing a draft to take over a European Directive, which will mitigate the advertising requirements. According to the ministry'...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us