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Clear Ads | November 25, 2020

Clear Ads, a digital advertising agency that centers around Amazon ad campaign management, shares how Amazon advertising demand side platform (DSP) can bring powerful advertising opportunities to businesses. Amazon DSP is accessible to both advertisers who sell products on Amazon and those who do not. Amazon DSP is described as a platform that enables advertisers to automatically buy display, video and audio ads. It additionally permits advertisers to reach, educate and re-e...

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Prosegur Security | December 15, 2021

Prosegur Security, a global leader in security technology, has launched EVO, the world's first EAS system with an integrated ad platform that can pay for itself through advertising revenue while also providing retailers with valuable data on in-store traffic. The EVO system features monitors that play retailer-approved ads at store entrances, managed remotely by Prosegur and its technology partner INEO. "Silicon Valley and even major online retailers have created major re...

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Unity | December 20, 2021

Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced the availability of Meta Audience Network for in-app bidding access in Unity Mediation, available within Unity Ads. With this integration, publishers get self-serve and streamlined access to a premium demand source, making it quicker and easier to maximize their revenue. Meta Audience Network is the latest addition to Unity Mediation, solutions that give developers access t...

albawaba | March 01, 2020

According to Tubefilter, which originally discovered the test, its program is very limited right now and would only allow creators to sell the ads to brands that they have prior relationships with. While in its nascence, the concept of letting creators have a more pointed say in when and to whom they sell ads marks a formative shift in how the platform has traditionally operated. For one, it would allow creators to formulate their own ad strategy for their channels by curating their own partners...