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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
searchenginejournal | March 04, 2020
YouTube recently launched several new features that give creators access to more data, as well as more control over ads. Some of these launched months ago, but they flew under the radar for many creators. YouTube’s own Creator Insider channel just uploaded a video today to remind people about these updates. All YouTube creators now have access to a new set of data which can help ensure bell notifications are being sent without error. With notification analytics, creators can see how many o...
Outbrain | December 10, 2021
Outbrain Inc. (Nasdaq: OB), a leading recommendation platform for the open web, today announced the global roll out for a new Native Advertising Header Bidding solution designed to help media partners boost their monetisation strategy by enabling Outbrain to serve ads on any ad placement.
Native Header Bidding allows the Outbrain advertising engine to programmatically bid into display and video ad units to serve Outbrain Native Ads. This strategic move is designed to help Outbrain...
MondayOff, Sonic Odeeo | August 15, 2022
Casual game studio MondayOff has tapped into the power of audio advertising by integrating Odeeo’s PlayON SDK, unlocking significant incremental revenue from their hit titles including Wanted Fish. Since launching their partnership in late 2021 with Odeeo, MondayOff has achieved an incremental 7% revenue lift without negatively impacting player retention.
As developers seek to balance increasing ad monetisation with keeping players engaged, audio ads have emerged as an addit...
Local Media Consortium | June 10, 2020
$15 million campaign encourages consumers, businesses and brands to subscribe, donate, advertise.
The Local Media Consortium and Local Media Association announced the launch of a major ad campaign, "Support Local News," in partnership with the Goo...
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