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IMPACT+ AND TEADS ANNOUNCE GLOBAL PARTNERSHIP TO MEASURE AND REDUCE THE CARBON FOOTPRINT OF ONLINE ADVERTISING

Teads, IMPACT+ | October 20, 2022

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IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...

Read More

Advertiser Platforms

VIAMEDIA ADTECH HAS HUGE NATIONWIDE GROWTH FROM ITS ADVERTISING MANAGED SERVICES

Viamedia | February 02, 2023

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On February 01, 2023, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full stack advertising platform. It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order managem...

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Ad Tech and Martech

IAS LAUNCHES NEW MADE FOR ADVERTISING (MFA) AI-DRIVEN SITE DETECTION AND AVOIDANCE TECHNOLOGY

Integral Ad Science | October 19, 2023

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Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA site...

Read More

Advertiser Platforms

MIQ MAKES END-TO-END, CARBON NEUTRAL DIGITAL ADVERTISING CAMPAIGNS A REALITY

MiQ, Scope3 | April 25, 2022

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As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carb...

Read More
news image

Advertiser Platforms

IMPACT+ AND TEADS ANNOUNCE GLOBAL PARTNERSHIP TO MEASURE AND REDUCE THE CARBON FOOTPRINT OF ONLINE ADVERTISING

Teads, IMPACT+ | October 20, 2022

IMPACT+, the solution to reduce the greenhouse gas emissions of digital advertising, and Teads, the global media platform, announce a global partnership with the goal of measuring and reducing the carbon footprint of every online advertising campaign running through the Teads platform. IMPACT+, the leading third-party carbon footprint measurement provider, can bring concrete recommendations to advertisers globally. Its core objective is to allow digital advertising industry player...

Read More
news image

Advertiser Platforms

VIAMEDIA ADTECH HAS HUGE NATIONWIDE GROWTH FROM ITS ADVERTISING MANAGED SERVICES

Viamedia | February 02, 2023

On February 01, 2023, Viamedia, a major independent cross-media local advertising company, has announced significant growth in its managed services of inventory, operational execution, and advanced advertising to its clients with its robust full stack advertising platform. It offers Multichannel Video Programming Distribution (MVPD) options for in-home sales, managing backend operations like technical integration, video encoding, sales automation, billing services, order managem...

Read More
news image

Ad Tech and Martech

IAS LAUNCHES NEW MADE FOR ADVERTISING (MFA) AI-DRIVEN SITE DETECTION AND AVOIDANCE TECHNOLOGY

Integral Ad Science | October 19, 2023

Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced a new Made for Advertising (MFA) AI-driven site detection and avoidance product. The company's MFA site technology aims to improve transparency into advertiser campaign quality, identify where spend is being allocated, and inform optimizations to minimize waste on MFA site...

Read More
news image

Advertiser Platforms

MIQ MAKES END-TO-END, CARBON NEUTRAL DIGITAL ADVERTISING CAMPAIGNS A REALITY

MiQ, Scope3 | April 25, 2022

As companies target ways to minimize their carbon footprints and achieve climate goals and commitments, global programmatic media partner MiQ has announced that the company is working with agencies and brands to execute carbon neutral digital advertising campaigns. This new offering, powered by Scope3 – the source of truth for supply chain emissions data – delivers the ability to measure, report, reduce, and offset carbon emissions across the supply chain, helping customers make carb...

Read More

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Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us