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CONVIVA ANNOUNCES STREAMING AUDIENCE MEASUREMENT STANDARD, TO BE RELEASED AT CES 2023

Conviva | May 18, 2022

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Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and...

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IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

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AD NETWORKS

CATCHER DIGITAL MARKETING AND FLOWFINITY DELIVER MEASURABLE BUSINESS GROWTH FOR CONSUMER BRANDS

Flowfinity | January 21, 2022

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Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting. Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged good...

Read More

ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

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Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Read More
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AD TECH AND MARTECH

CONVIVA ANNOUNCES STREAMING AUDIENCE MEASUREMENT STANDARD, TO BE RELEASED AT CES 2023

Conviva | May 18, 2022

Conviva, the census, Continuous Measurement and Engagement platform for streaming media, has revealed its plan to establish a streaming audience measurement standard. Conviva will avail this measurement standard at CES 2023. The partnership of the premium streaming providers and Conviva's real-time cloud sesssionization technology has fruited into this expansion. The new standard provides census-level streaming audience ad packaging and measurement that is complementary to and...

Read More
news image

IAS INTRODUCES 'CONTEXT CONTROL', IAS'S SOPHISTICATED NEW SUITE OF BRAND SAFETY & SUITABILITY SOLUTIONS

Integral Ad Science | August 24, 2020

Integral Ad Science (IAS), the global leader in digital ad verification, today announced the launch of 'Context Control', IAS's sophisticated new suite of brand safety & suitability solutions. The Context Control suite of solutions now incorporates the premiere semantic technology within the verification space to deliver unmatched accuracy and granularity in online content classification. Superior content classification enables a new level of precision and scale for marketers see...

Read More
news image

AD NETWORKS

CATCHER DIGITAL MARKETING AND FLOWFINITY DELIVER MEASURABLE BUSINESS GROWTH FOR CONSUMER BRANDS

Flowfinity | January 21, 2022

Flowfinity Wireless Inc. today published a case study outlining how Catcher Digital Marketing has leveraged Flowfinity's no-code platform to deliver significant value to the consumer-packaged goods sector by digitizing and automating retail audit and market research reporting. Catcher Digital Marketing constructs sophisticated online marketing strategies delivered using tactics that produce effective, measurable business growth for their clients in consumer packaged good...

Read More
news image

ADVERTISING'S POSITIVE ROLE IN SOCIETY GAINS RECOGNITION

warc | February 03, 2020

Nearly half (46%) of British consumers believe advertising has a positive impact on society, while 42% say that advertising can help to make the world a better place, a new survey has revealed. The comprehensive research from Credos, the Advertising Association’s think tank, highlights how both consumers and industry practitioners perceive advertising’s role in society and was released to coincide with the AA’s annual LEAD summit last week. The findings are based on responses f...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us