Aisle Rocket Studios

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Leading with technology, data and imagination, we go wherever shoppers go, mapping the consumer decision journey one micro-moment at a time to convert moments of opportunity into moments of purchase.

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GOOGLE’S MONETIZATION POLICIES FOR PUBLISHERS & ADVERTISERS

Google | May 13, 2020

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Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the need...

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Display Advertising, Mobile Advertising, Ad Networks

UPWAVE PARTNERS WITH TREMOR VIDEO TO MEASURE AND MAXIMIZE BRAND ADVERTISING

Upwave | January 24, 2023

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Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International's end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave's brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, a...

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US RAMPS UP PROBE INTO GOOGLE'S ONLINE ADVERTISING MONOPOLY

itproportal | January 27, 2020

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Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...

Read More

Advertiser Campaign Management

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

news image

Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More
news image

GOOGLE’S MONETIZATION POLICIES FOR PUBLISHERS & ADVERTISERS

Google | May 13, 2020

Google’s John Brown explains how the company’s monetization policies are created to meet the needs of publishers and advertisers. Brown, the monetized policy education lead at Google, goes over why policies are created, how they’re enforced, and how they help protect Google’s advertising ecosystem. When it comes to policy enforcement, some advertisers may think Google doesn’t go far enough, while publishers may think Google goes too far. Google aims to keep the need...

Read More
news image

Display Advertising, Mobile Advertising, Ad Networks

UPWAVE PARTNERS WITH TREMOR VIDEO TO MEASURE AND MAXIMIZE BRAND ADVERTISING

Upwave | January 24, 2023

Upwave, the industry-leading analytics platform for brand advertising, has announced a strategic partnership with Tremor Video, a DSP within Tremor International's end-to-end technology platform that enables advertisers to deliver impactful brand stories across all screens by leveraging innovative video technology. Through this partnership, Tremor Video gets access to Upwave's brand outcomes measuring capabilities, real-time brand analytics dashboards with optimization recommendations, a...

Read More
news image

US RAMPS UP PROBE INTO GOOGLE'S ONLINE ADVERTISING MONOPOLY

itproportal | January 27, 2020

Google is facing further scrutiny from lawmakers and law enforcement agencies in the US as a joint investigation into its advertising practices continues. According to Reuters, US state attorneys general will discuss Google’s possible advertising monopoly with the representatives of the Department of Justice. Allegedly, they’re investigating if Google’s advertising practices are harming consumers. They could even “join forces”, as the Wall Street Journal suspects. T...

Read More
news image

Advertiser Campaign Management

ROKU & WALMART SIGN AN EXCLUSIVE SHOPPABLE AD DEAL

Roku, Walmart | June 17, 2022

Walmart and Roku have entered an exclusive ad agreement. Roku viewers can use their Roku remotes and stored payment information to buy products directly from the retailer’s ads on the platform. They won’t be redirected to Walmart’s website or need to capture QR codes on their phones to complete orders while watching their favorite shows. Walmart U.S. Chief Marketing Officer William White said that the ads would initially come from Walmart, but he expects supplier brands also to...

Read More

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C-Suite On Deck

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us