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Digital Media Solutions | May 16, 2022
Digital Media Solutions, Inc. a leading provider of data-driven, technology-enabled digital performance advertising solutions connecting consumers and advertisers, announced the acquisition of Traverse Data, Inc.
Traverse Data leverages the power of data and technology to generate new customers for advertisers and incremental revenue for publishers, via a commercialized audience activation, re-engagement and retargeting platform. Traverse Data helps advertisers identify new audien...
Rakuten Advertising, Magnite | June 03, 2021
Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Rakuten Advertising would leverage the Magnite CTV platform across Europe to broaden advertiser and agency access to inventory on Rakuten TV AVOD service.
Magnite’s CTV platform further expands Rakuten Advertising’s access to technology built to properly handle the nuances of long-form video, resulting in high-quality advertising and viewing experiences. Rakuten TV sits...
Hivestack, Quotient | November 23, 2022
Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying with its location-based Demand Side Platform (DSP). The partnership will see Quotient and Hivestack connect their leading technologies to enable premium, programmatic DOOH cross-channel media campaigns on a global ...
Ad Tech and Martech
Integral Ad Science | December 03, 2021
Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced the expansion of its Context Control solution for advertisers and publishers globally, giving customers more control over the context of digital ad placements.
We first launched Context Control to help our customers transform their targeting strategies, and it's already prepared them to successfully navigate a cookieless future. Advertisers need these critical tools to cu...
Social Media Advertising
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