Alabama Media Group

CMO STRATEGY

ironSource | April 18, 2022

ironSource (NYSE: IS), a leading business platform for the App Economy, today announced the general availability of Luna Search Ads, allowing app marketers to better create, manage and optimize campaigns on Apple Search Ads. Previously in closed beta, the product allows app marketers to automate and streamline campaign creation, keyword management and discovery, and data analysis, as well as providing automated optimization for Apple Search Ads - all from within the same platform where they mana...

BRAND MARKETING

VideoByte | November 09, 2021

VideoByte and VideoBridge, leading providers of digital advertising technology, today announced the merger of the two companies creating a global best-in-class Connected TV (CTV) advertising experience. The combined company will operate under the VideoByte brand effective today and merge full business operations through Q4 of this year. Our organizations share a similar outlook as we look to further enhance the overall CTV experience. We are perfectly positioned to i...

Search Engine Journal | July 09, 2020

After a couple years of waiting patiently, TikTok has announced they are rolling out their self-serve advertising platform globally.The tools will give advertisers access to their tools for creative, targeting, and flexible budgeting.They also note there will be business accounts that provide additional tools, but have not specified them at this time.Advertisers have expressed curiosity, along with some frustrations about the inability to simply test ads on the platform.T...

SOCIAL MEDIA ADVERTISING

Niche | August 03, 2022

What happens when an entrepreneur who invented Tinder’s swipe feature and a top Facebook “do no evil” engineer join forces? They create Niche: an ad-free, decentralized social media platform consisting of user-owned communities, where members can own and sell their own content. Niche has recently closed its $1.8M pre-seed round. The investment was led by MetaWeb with follow-on from Alumni Ventures Group and a grant from the NEAR Foundation. Current social media p...