Alabama Media Group

alabamamediagroup.com

Alabama Media Group is a digital media company that operates AL.com, one of the country’s largest local websites, produces television and video programming, and publishes Alabama's three most prominent newspapers: The Birmingham News, The Huntsville Times and Mobile's Press-Register, as well as Birmingham magazine and The Mississippi Press. The company also offers digital marketing solutions – including audience targeting, search engine marketing and social media optimization; plus creative services, data analytics and event sponsorships.

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DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

martechcube | April 01, 2020

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Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

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YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

digitalinformationworld | March 02, 2020

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YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

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AEROSPIKE FUTURE PROOFS CRITEO’S AI DIGITAL ADVERTISING PLATFORM

Aerospike | December 13, 2021

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Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions. Criteo is a leading global technology company that combines co...

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AMAZON EXPLORING WAYS TO STREAMLINE AD ID OVERLOAD

Amazon | June 01, 2022

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Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising. Amazon’s recent partnerships with ad tech companies such as LiveRamp...

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DIGITAL ADVERTISING AND ENTERPRISE SAAS PRESENT TREMENDOUS OPPORTUNITIES

martechcube | April 01, 2020

Despite causing a global economic turmoil and negatively affecting some sectors, such as hospitality and travel, the COVID-19 pandemic has led to a sharp increase in demand for certain industries, like online gaming and ecommerce. Quarantines and lockdowns are driving huge spikes in online traffic in China, and digital marketing already on the rise may be more effective than ever. iClick Interactive Asia Group is among the leading providers of independent online marketing and enterprise SaaS sol...

Read More
news image

YOUTUBE WILL NOW LET CREATORS SELL ADS TO BRANDS

digitalinformationworld | March 02, 2020

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

Read More
news image

ADVERTISER PLATFORMS

AEROSPIKE FUTURE PROOFS CRITEO’S AI DIGITAL ADVERTISING PLATFORM

Aerospike | December 13, 2021

Aerospike Inc., the leader in real-time data platforms, today announced global technology company, Criteo , has selected Aerospike to deliver a digital transformation project that significantly improves the scale and performance of its global commerce media platform. The project will also see Criteo reduce its server count by 80 percent, achieving millions of dollars of cost savings per year and reducing CO2 emissions. Criteo is a leading global technology company that combines co...

Read More
news image

AD TECH AND MARTECH

AMAZON EXPLORING WAYS TO STREAMLINE AD ID OVERLOAD

Amazon | June 01, 2022

Amazon is developing the Connections Marketplace, a platform that could be a one-stop-shop for website publishers and their ad tech vendors to connect. This Marketplace connects new ad IDs with websites developed to adapt to the new data and privacy restrictions. In the wake of all these developments, Amazon is exploring ways to streamline the ad ID overload to anticipate the future of internet advertising. Amazon’s recent partnerships with ad tech companies such as LiveRamp...

Read More