Alchemy Asia

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Alchemy is a regional business and brand consultancy with executional capabilities. Our focus is on growing top-line revenue by creating better, more meaningful engagement with the audiences that matter.

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SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

news image

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

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Ad Networks

DELIVEROO DELIVERS RELEVANT AND HYPERLOCAL ADVERTISING WITH AD-LIB.IO

Ad-Lib.io | December 06, 2021

news image

-Deliveroo, a leading online food delivery company in Europe and Asia, and Ad-Lib.io, the next-generation Creative Management Platform (CMP) for leading enterprise brands seeking to ensure advertising relevance at scale, announced today a continued partnership to support Deliveroo’s fast-growing reach with hyperlocal advertising execution that can be delivered at scale. By leveraging real-time data specific to the restaurants and demographics of each delivery zone, in combination with Ad-L...

Read More

FACEBOOK ENHANCES ITS PERFORMANCE WITH A BROWSER EXTENSION CALLED ADLIBRARY HELPER

Facebook | May 28, 2020

news image

As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. AdLibrary Helper is a free Facebook ad spy tool. Read More

Advertiser Platforms

OPTABLE COLLABORATES WITH QUEBECOR TO PROVIDE NEXT GEN AD PRODUCTS

Optable | November 17, 2021

news image

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. ...

Read More
news image

SAINSBURY'S SPLASHES £51M ON ADVERTISING AFTER ASDA DEAL FAILURE

telegraph | March 10, 2020

Sainsbury’s embarked on a £52m advertising blitz last year to lure more shoppers to its stores after a mega-deal with Asda collapsed. The supermarket splashed the cash on magazine, newspaper, radio and TV adverts, hiking its spending by 82.6pc from just £28.4m the year before according to data from research firm Nielsen. Last April the competition watchdog blocked a £7.3bn tie-up between the chain and Asda, saying such a marriage would push up prices for customers and red...

Read More
news image

Ad Networks

DELIVEROO DELIVERS RELEVANT AND HYPERLOCAL ADVERTISING WITH AD-LIB.IO

Ad-Lib.io | December 06, 2021

-Deliveroo, a leading online food delivery company in Europe and Asia, and Ad-Lib.io, the next-generation Creative Management Platform (CMP) for leading enterprise brands seeking to ensure advertising relevance at scale, announced today a continued partnership to support Deliveroo’s fast-growing reach with hyperlocal advertising execution that can be delivered at scale. By leveraging real-time data specific to the restaurants and demographics of each delivery zone, in combination with Ad-L...

Read More
news image

FACEBOOK ENHANCES ITS PERFORMANCE WITH A BROWSER EXTENSION CALLED ADLIBRARY HELPER

Facebook | May 28, 2020

As one of the leaders in social media platforms, Facebook always tries to offer something extraordinary to the advertisers. AdLibrary Helper is a free Facebook ad spy tool. Read More

news image

Advertiser Platforms

OPTABLE COLLABORATES WITH QUEBECOR TO PROVIDE NEXT GEN AD PRODUCTS

Optable | November 17, 2021

Optable, a SaaS data connectivity platform and clean room solution designed for the advertising ecosystem, has entered into a deal to provide media conglomerate, Quebecor Inc., a Canadian diversified media and telecommunications company, with the next generation of privacy-preserving advertising products, supporting all digital channels (i.e. display, video, Connected TV (CTV), Digital Out-of-Home (DOOH) and audio advertising), through its subsidiary Quebecor Expertise Media. ...

Read More

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C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us