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Pontiac Intelligence | November 08, 2022

Pontiac Intelligence, a modern and transparent programmatic advertising platform, announced the launch of a proprietary Connected TV (CTV) Bidder at the inaugural Pontiac Summit. Pontiac unveiled the newest ad buying technology product that enables advertisers of all sizes and budgets to purchase OTT and CTV across the connected TV landscape via Pontiac’s direct pipes. Pontiac is empowering users to buy commercials on ad supported streaming services such as Discovery, Xumo, ...

Advertiser Platforms

NexTech AR Solutions Corp | August 18, 2021

NexTech AR Solutions Corp.,an emerging leader in augmented reality for eCommerce, AR learning applications, AR-enhanced video conferencing and virtual events, today announced the launch of its next generation Ad technology. With this announcement NexTech’s customers can now tap into Google’s immense network, delivering engaging and streamlined 3D ads that extend to AR at scale that do not require application download. The upgrade leverages WebXR and also enables a robu...

Ad Networks

Measured | July 27, 2022

Measured, the leading spend optimization platform for DTC advertisers, today released The State Of DTC Marketing Measurement, a new research report that explores how direct to consumer (DTC) marketers are navigating budget optimization and measurement challenges associated with ongoing upheaval in the advertising industry. Based on a recent survey of DTC marketers, conducted by media metrics consultancy Sequent Partners, the report reveals where marketers are allocating their ad spend, how they ...

Advertiser Campaign Management, Programmatic Advertising, Social Media Advertising

Marin Software | December 12, 2022

Marin Software, one of the leading providers of digital marketing software for performance-driven advertisers and agencies, today announced it achieved Amazon Ads advanced partner status. MarinOne’s integration with the Amazon Ads API allows brands to easily manage, measure, and optimize their Amazon Ads campaigns - including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. The new partner recognition program from Amazon Ads gives partners the advance...