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TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay | October 01, 2020

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TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

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IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science | August 10, 2020

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Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

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FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu | July 07, 2020

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Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

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OUT OF HOME ADVERTISING ASSOCIATION OF AMERICA LAUNCHES BIWEEKLY NEWS SERVICE

thepublicopinion | January 21, 2020

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On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...

Read More

TargetBay | October 01, 2020

news image

TARGETBAY PARTNERS WITH GOOGLE TO SHARE PRODUCT REVIEWS FROM TARGETBAY'S CLIENTS ON GOOGLE PRODUCT SEARCH AND GOOGLE SHOPPING ADS

TargetBay, an Ecommerce Marketing Cloud, used by thousands of online stores across the globe, has partnered with Google to share high-quality product reviews from TargetBay's clients on Google Product Search and Google Shopping Ads. Ecommerce store owners and managers can use product reviews to drive more qualified shoppers to their website and gain more visibility across Google. TargetBay is excited to announce that it is now a Google-approved product reviews aggregator. Why is TargetBay an...

Read More

Integral Ad Science | August 10, 2020

news image

IAS FIRST TO INTEGRATE WITH GOOGLE ADS DATA HUB FOR VIEWABILITY AND BRAND SAFETY FOR ADVERTISERS

Integral Ad Science (IAS), the global leader in digital ad verification, today announced it is the first verification company to integrate with Google Ads Data Hub (ADH), Google's privacy-focused data platform for advertisers. The IAS integration provides advertisers viewability, ad fraud, and brand safety measurement for YouTube via ADH.While IAS does not collect or use any private audience data for delivering its verification services, being the first with this new integration will h...

Read More

Fiksu | July 07, 2020

news image

FIKSU DSP LAUNCHES BIDMIND, SELF-SERVE PLATFORM FOR MARKETING ON CTV

Fiksu, a renowned, cross-environment programmatic platform, announces the launch of BidMind, a self-serve platform for marketing on CTV. For over a decade, Fiksu has been uniting the industry's largest proprietary datasets with powerful optimization and segmentation tools helping performance-driven marketers target specific audiences more likely to engage with their product on mobile or the web. BidMind represents an evolution of these algorithms applied in the CTV environment.BidMind ...

Read More

thepublicopinion | January 21, 2020

news image

OUT OF HOME ADVERTISING ASSOCIATION OF AMERICA LAUNCHES BIWEEKLY NEWS SERVICE

On Jan. 21, the Out of Home Advertising Association of America (OAAA) and SmartBrief launched a twice-weekly news service: OOH SmartBrief. OOH SmartBrief shares the most important news affecting the out of home (OOH) advertising industry, including ad trends, industry insights and thought leadership from top media executives. OOH SmartBrief will serve as an authoritative resource on the fast-growing OOH advertising industry. The news service will also highlight events such as OAAA’s OBIE A...

Read More