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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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Ad Tech and Martech

PUBLICA BY IAS AND SAMSUNG ADS EXPAND CTV AD SERVING PARTNERSHIP

PR Newswire | September 21, 2023

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Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewi...

Read More

Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

news image

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

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Advertiser Campaign Management

DMS AND SEEKR ANNOUNCE NEW STRATEGIC PARTNERSHIP

DMS | August 12, 2022

news image

Seekr, an internet technology and content evaluation company, and Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of digital performance advertising solutions, today announced a multi-year agreement to support Seekr's media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships. The alliance will accelerate the build-out and monetization of new Seekr verticals in concert with expanding its global audience and...

Read More

Ad Networks

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

news image

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

Read More
news image

Ad Tech and Martech

PUBLICA BY IAS AND SAMSUNG ADS EXPAND CTV AD SERVING PARTNERSHIP

PR Newswire | September 21, 2023

Publica, a leading Connected TV (CTV) ad server owned by Integral Ad Science (IAS), today formally announced their renewed global partnership with Samsung Ads, powered by proprietary ACR data, a leading provider of advanced TV advertising solutions to some of the world's biggest brands. This collaboration enables Samsung Ads to enhance its streamed content with a traditional TV-like viewi...

Read More
news image

Display Advertising

VALUEDYNAMX ANNOUNCES NEW PAY WITH POINTS SOLUTION TO HELP BRANDS MORE EFFECTIVELY AND FREQUENTLY ENGAGE LOYALTY PROGRAM MEMBERS

businesswire | August 03, 2023

As the battle for customer loyalty and engagement rages, Valuedynamx, a leading global provider of curated, data-driven omnichannel purchase rewards, has announced its new “Pay with Points” solution that enables enterprises with points- or miles-based loyalty programs (such as airlines, banks or credit card issuers) to offer more robust reward options via Valuedynamx’s massive, ever-growing global network of merchant partners. The Pay with Points program offers loyalty pr...

Read More
news image

Advertiser Campaign Management

DMS AND SEEKR ANNOUNCE NEW STRATEGIC PARTNERSHIP

DMS | August 12, 2022

Seekr, an internet technology and content evaluation company, and Digital Media Solutions, Inc. (NYSE: DMS), a leading provider of digital performance advertising solutions, today announced a multi-year agreement to support Seekr's media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships. The alliance will accelerate the build-out and monetization of new Seekr verticals in concert with expanding its global audience and...

Read More
news image

Ad Networks

OUTPOINT RAISES USD$1.2M TO HELP HIGH-GROWTH BRANDS IMPROVE PAID MARKETING EFFECTIVENESS THROUGH AUTOMATED MEDIA MIX MODELING

OutPoint | November 23, 2021

OutPoint, an automated media mix modeling (MMM) platform, announced it raised USD$1.2M in pre-seed funding to transform how high-growth consumer brands measure paid media effectiveness and diversify marketing investments. The funding enables the company's growth and hiring efforts, especially in its Research and Engineering functions. San Francisco-based venture capital firms Tuesday Capital and MGV led the pre-seed round, with further backing from Entrepreneur First and Mistr...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us