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ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

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Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Read More

Advertiser Platforms

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

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Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

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GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

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Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More

Ad Tech and Martech

VIOOH & YAHOO PARTNER TO EXPLORE THE VALUE PRDOOH DELIVERS WITHIN MULTICHANNEL CAMPAIGNS

ExchangeWire | October 17, 2023

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Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDO...

Read More
news image

ESCALATED.IO LAUNCHES ANTI-MALVERTISING SERVICE TO BLOCK MALICIOUS ADS IMMEDIATELY

Escalated.io | July 27, 2020

Escalated.io (https://escalated.io/anti-malvertising.html) recently announced the launch of its latest subscription-based software solution intended to stop malicious online ads (malvertising). Malvertising is an insidious practice that delivers damaging digital payloads to end users, and has long been a problem for any company that touches advertising such as publishers, DSPs, SSPs, networks, and exchanges. Malvertising can result in reputation damage, rob companies of revenue-generating opport...

Read More
news image

Advertiser Platforms

BOOSTR INTRODUCES NET ADVERTISING REVENUE RETENTION (NARR) TO HELP PUBLISHERS GROW ENTERPRISE VALUE AND COMBAT CHURN

boostr | February 10, 2022

Selling advertising has always worked on a transactional basis where publishers need to compete and win business on a deal by deal basis. Successful publishers have realized that revenue retention is a key to growth. In the May 2021 Media Ad Sales Trends report, boostr found that revenue retention and revenue growth are positively correlated. In fact, the digital publishers with the highest revenue growth rates from 2019-2020 had the best client and revenue retention rates.&nbs...

Read More
news image

GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

searchenginejournal | March 19, 2020

Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature allows advertisers to resubmit an ad immediately after fixing the policy issue.Advertisers can also appeal the decision without having to leave the Google Ads interface. Previously, advertisers had to g...

Read More
news image

Ad Tech and Martech

VIOOH & YAHOO PARTNER TO EXPLORE THE VALUE PRDOOH DELIVERS WITHIN MULTICHANNEL CAMPAIGNS

ExchangeWire | October 17, 2023

Today, VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform in partnership with Yahoo Advertising has released a whitepaper examining the potential outcomes of including programmatic digital out-of-home (prDOOH) within multi-channel campaigns. As outlined in VIOOH’s annual State of the Nation report, a key request from advertisers is to understand how prDO...

Read More

Resources

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Display Advertising, Mobile Advertising, Retargeting

State of Inbound Marketing Trends

Whitepaper

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Display Advertising, Mobile Advertising, Retargeting

State of Inbound Marketing Trends

Whitepaper

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us